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Archive for August, 2010
Visit ClearSaleing at Hosting.com Booth # 1608, VMWorld, San Francisco, August 31-September 2 by ClearSaleing Staff
Posted August 31st, 2010 under Analytics, Attribution Management, News, Press Releases, Uncategorized with No Comments
Benefits of Cloud Hosting to be Focus of ClearSaleing-Hosting.com Booth Discussions
Columbus, OH (PRWEB) August 31, 2010Virtualization and cloud computing adds tremendous value in reducing IT complexity and enabling IT as a service. At VMWorld, San Francisco, Moscone Center, August 31-September 2, ClearSaleing, the industry leader in advertising analytics and attribution management, and Hosting.com,a global provider of enterprise-class IT infrastructure solutions, ...
Continue reading Visit ClearSaleing at Hosting.com Booth # 1608, VMWorld, San Francisco, August 31-September 2 »
Search Engine Watch: Optimizing Display by Adam Goldberg
Posted August 27th, 2010 under Analytics, Attribution Management, News, Optimization, Uncategorized with No Comments
If you don't have the ability to track view-through information (otherwise known as post-impression information) on display ads, it's difficult to optimize display campaigns.
A/B Testing
Historically, display optimization has been done through A/B testing. You run the display campaign, you look at how that affects your KPIs (profit, revenue, ROI, CPA, etc.), and if you see lift in the KPIs you're focused on, ...
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Podcast: Attribution Analytics and the Purchase Path by ClearSaleing Staff
Posted August 26th, 2010 under Analytics, Attribution Management, News, Press Releases, What's New? with No Comments
From the SES San Fransisco conference and expo, listen as Webmaster Radio interviews ClearSaleing CIO and co-founder Adam Goldberg. Discussions include the purchase path, the chronological sequence of events that take place prior to conversion, and attribution analytics. Listen here
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How To Increase Click-Through Rates Using Google Seller Ratings by BrianMay
Posted August 23rd, 2010 under All Blogs, Analytics, News, PPC, Uncategorized, What's New? with One Comment
Google recently introduced "Seller Ratings", which are 4 and 5 star ratings that accompany paid search ads and are based on reviews of your site aggregated from review sites all around the Web. Google seller ratings allow people to find merchants that are highly recommended by other online shoppers. To see an example, perform a Google search for "Orthopedic Shoes.” Look for the paid search ads (at the top and ...
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Negotiating Advertising Cost of Acquisition: ClearSaleing and American Greetings Reveal Best Practices in Limiting Spend Waste via Attribution by ClearSaleing Staff
Posted August 20th, 2010 under Analytics, Attribution Management, News, Optimization, Press Releases, What's New? with No Comments
San Francisco (PRWEB) August 17, 2010
Controlling advertising costs is a top-of-mind consideration these days, but negotiating a lower Cost of Acquisition (CPA) is tough without convincing data to back it up. At booth 320 during Search Engine Strategies San Francisco, August 16-20, ClearSaleing, the industry leader in advertising analytics and attribution management, will show how applying attribution criteria to CPA ...
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Let’s Hear It For The Brand: Attribution Management by ClearSaleing Staff
Posted August 13th, 2010 under Analytics, Attribution Management, News, Presentations, Press Releases, Uncategorized, Webinar, What's New? with No Comments
Date: Wednesday August 25, 2010
Time: 1:00 PM EDT | 10:00 AM PDT
Register now for the upcoming webinar Let’s Hear It For The Brand: Attribution Management.
Knowing that there are more effective ways to measure and budget is one thing; knowing how to put that knowledge into action for your specific business goals is quite another.
Join Range Online Media and ClearSaleing as we approach attribution ...
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ClearSaleing and Mindset Media First to Offer Integrated Advertising Analytics and Psychographic Profiling to Advertisers by ClearSaleing Staff
Posted August 12th, 2010 under Analytics, Attribution Management, News, Press Releases, What's New? with No Comments
Partnership increases advertisers' profits through personality-level understanding
COLUMBUS, Ohio, Aug. 10 /PRNewswire/ -- ClearSaleing, the industry leader in advertising analytics and attribution management, and Mindset Media, the makers of the world's first and only psychographic ad technology, today announced a partnership to provide advertisers with a powerful ...
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Finding New Customers through Social Media by Adam Goldberg
Posted August 9th, 2010 under All Blogs, Analytics, Lead Generation, Social Media, What's New? with One Comment
On January 16, 2009, I wrote, “What is the Value of a Facebook Fan”, which has been one of the more popular blogs I’ve written to date. In that blog, I valued a fan the way one would price an impression of a display ad. Simply put, for each fan you receive, 164 friends of theirs would be notified in their news feed (164 was the average number of ...
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MarketingVOX: Will Google’s New Mobile Ad Format Usher in CPA on a Wide Scale? by ClearSaleing Staff
Posted August 4th, 2010 under Analytics, News, PPC, What's New? with No Comments
Google has launched a new mobile local ad product that extends the click-to-call phone number functionality that debuted at the beginning of the year.
This latest enhancement lets marketers embed maps within expandable ad units, and then target the ads according to a customer's immediate location. When the ad is expanded, it pinpoints the business' location on a map along with a click-to-call phone number and ...
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Removing the Veil from Web Advertising by Adam Goldberg
Posted August 2nd, 2010 under All Blogs, Attribution Management, News, Uncategorized, What's New? with No Comments
Recently, I’ve had the opportunity to test a technology and read about a new one dedicated to putting more power in users hands to control the advertising they see on the Internet. Consumers and privacy watch dogs are getting more and more concerned about information companies have for the purposes of targeting ads more effectively. At the same time, companies want to do a better job of making sure they ...
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