Want to learn more about ClearSaleing, schedule a private demo or ask a support question? We're here to help. Please call, email or fill out the form below, and we will promptly respond to your message.
Or Call Us! (800) 592-0463
ClearSaleing Blog
Search Engine Watch: Optimizing Display by Adam Goldberg
Posted August 27th, 2010 under Analytics, Attribution Management, News, Optimization, Uncategorized with No Comments
If you don’t have the ability to track view-through information (otherwise known as post-impression information) on display ads, it’s difficult to optimize display campaigns.
A/B Testing
Historically, display optimization has been done through A/B testing. You run the display campaign, you look at how that affects your KPIs (profit, revenue, ROI, CPA, etc.), and if you see lift in the KPIs you’re focused on, you can “attribute” that to the campaign working. If your numbers stay flat or go down, you can conclude display isn’t adding value.
With more A/B testing…
Read entire article on Search Engine Watch blog