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Archive for December, 2010
AdExchanger.com: ClearSaleing CIO Goldberg Reviews Attribution Across Digital Advertising by ClearSaleing Staff
Posted December 22nd, 2010 under Analytics, Attribution Management, News, Press Releases, Uncategorized, What's New? with No Comments
Adam Goldberg is Chief Innovation Officer of ClearSaleing. AdExchanger.com asked Goldberg about the latest advancements and traction with effective attribution modeling in digital advertising.
AdExchanger.com: How does ClearSaleing approach attribution across channels and what are the coming milestones in cross channel attribution? Attribution modeling for an SEM direct response campaign seems pretty straightforward.
AG: Today, we have the ability to perform ...
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SEW Blog: How to Successfully Use Advertising to Get into the Consumer’s Consideration Set by Adam Goldberg
Posted December 8th, 2010 under All Blogs, Analytics, Attribution Management, News, Press Releases with No Comments
The lottery has a slogan, "You have to play to win." In business, you have to be considered to win. The more often you are considered the more chances you have to win. If you want to increase your odds of being considered, and even more importantly, increase your odds of winning, then you need to engage consumers as early as possible in the buying cycle...
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ClearSaleing Multi-Brand Attribution Analytics Raises Brand Advertiser ROI by ClearSaleing Staff
Posted December 3rd, 2010 under Analytics, Attribution Management, News, PPC, Press Releases, What's New? with No Comments
Advertisers with Multiple Brand Sites Gain Deeper Attribution Insights into Customer Behavior
Columbus, Ohio (PRWEB) December 2, 2010
Customers travel in many directions along a Purchase Path, from email to shopping engine to landing page. But within a larger "brand family" of more than one site, advertisers haven't been able to accurately track how multiple brand sites affect a customer's ultimate purchase decision--until now. Today, ...
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