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Archive for December 22nd, 2010
AdExchanger.com: ClearSaleing CIO Goldberg Reviews Attribution Across Digital Advertising by ClearSaleing Staff
Posted December 22nd, 2010 under Analytics, Attribution Management, News, Press Releases, Uncategorized, What's New? with No Comments
Adam Goldberg is Chief Innovation Officer of ClearSaleing. AdExchanger.com asked Goldberg about the latest advancements and traction with effective attribution modeling in digital advertising.
AdExchanger.com: How does ClearSaleing approach attribution across channels and what are the coming milestones in cross channel attribution? Attribution modeling for an SEM direct response campaign seems pretty straightforward.
AG: Today, we have the ability to perform ...
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