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AdExchanger – The State Of ClearSaleing: Prez Smith On Positioning, Ebay Integration And Audience Attribution by ClearSaleing Staff
Posted November 23rd, 2011 under All Blogs, Analytics, Attribution Management, News, Press Releases, What's New? with No Comments
Randy Smith is President of ClearSaleing, an advertising analytics and attribution management platform company.
As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Smith to discuss his company, his views on the space, and the state of ClearSaleing today.
AdExchanger.com: What would you say has changed at ClearSaleing since you were acquired by eBay?
RS: There’s an after‑transition effect. For example, Adam Goldberg has left ClearSaleing and is off with his next entrepreneurial opportunity. We’re going through that normal transition that you do. The good news is that with Ebay’s GSI acquisition in January, we have been able to maintain our autonomy and move forward with our current business plan. We also get access to the GSI customer base as well as some of the cool things that eBay is doing. Finally, eBay will be a customer of ours and we’ll be working with them on some of their strategic initiatives.
Continue reading the full article at AdExhanger.com