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Archive for February, 2012
ClearSaleing Online Advertising Study Shows Social Media and Display Influence Conversion Quality by ClearSaleing Staff
Posted February 9th, 2012 under Analytics, Attribution Management, News, PPC, Press Releases, Social Media, What's New? with No Comments
Attribution analysis shows which marketing channels may have the most influence on profit and engagement this year
COLUMBUS, Ohio (Feb. 9, 2012) – ClearSaleing, an industry leading advertising analytics and attribution platform, today released “A Guide to Market Leadership in 2012: A ClearSaleing Online Advertising Study.” The report draws from ClearSaleing’s attribution analysis of more than 56 billion ad impressions and $13 billion in resulting revenue, to identify the trends ...
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The Power of Attribution Marketing by RandySmith
Posted February 3rd, 2012 under All Blogs, Analytics, Attribution Management, News, Optimization, Press Releases, What's New? with No Comments
Give credit where credit is due.
Any marketer who works to attract and retain customers online can profess that consumer behavior is constantly shifting. With the explosive growth of social media outlets, video advertising, and mobile marketing, brands are struggling to determine how to profitably add these new marketing channels to their strategy, without sacrificing their core online assets in search marketing, display advertising, email marketing, and more.
Enter Attribution Management.
If you ...
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