Get Started Today

Want to learn more about ClearSaleing or schedule a private demo?

Fill out the form below and we'll respond to your request within 24 hours.

Or Contact Us

Blog Topics

Latest Posts

Popular Posts

Our Authors

Archives

Older blog posts »

Follow ClearSaleing

Latest Tweet

ClearSaleing Leaps Ahead in Attribution Management: Watch as ClearSaleing Co-Founder and CIO, Adam Goldberg, ta.. http://bit.ly/yfiA6 2009-09-28

Follow us on Twitter »

Author Archive

« Older Entries

Search Engine Watch: Optimizing Display by Adam Goldberg

Posted August 27th, 2010 under Analytics, Attribution Management, News, Optimization, Uncategorized with No Comments

If you don't have the ability to track view-through information (otherwise known as post-impression information) on display ads, it's difficult to optimize display campaigns. A/B Testing Historically, display optimization has been done through A/B testing. You run the display campaign, you look at how that affects your KPIs (profit, revenue, ROI, CPA, etc.), and if you see lift in the KPIs you're focused on, ...

Continue reading Search Engine Watch: Optimizing Display »

Finding New Customers through Social Media by Adam Goldberg

Posted August 9th, 2010 under All Blogs, Analytics, Lead Generation, Social Media, What's New? with One Comment

On January 16, 2009, I wrote, “What is the Value of a Facebook Fan”, which has been one of the more popular blogs I’ve written to date. In that blog, I valued a fan the way one would price an impression of a display ad. Simply put, for each fan you receive, 164 friends of theirs would be notified in their news feed (164 was the average number of ...

Continue reading Finding New Customers through Social Media »

Removing the Veil from Web Advertising by Adam Goldberg

Posted August 2nd, 2010 under All Blogs, Attribution Management, News, Uncategorized, What's New? with No Comments

Recently, I’ve had the opportunity to test a technology and read about a new one dedicated to putting more power in users hands to control the advertising they see on the Internet.  Consumers and privacy watch dogs are getting more and more concerned about information companies have for the purposes of targeting ads more effectively. At the same time, companies want to do a better job of making sure they ...

Continue reading Removing the Veil from Web Advertising »

What’s the ‘A’ In CPA For Display? by Adam Goldberg

Posted July 29th, 2010 under All Blogs, Analytics, Attribution Management, What's New? with No Comments

Article originally published here on the Search Engine Watch Blog For years now, marketers have been able to buying display advertising, either by cost per impression (CPM), cost-per-click (CPC), or cost per action (CPA). More companies are opting for the CPA route, which on the surface seems like a much safer ...

Continue reading What’s the ‘A’ In CPA For Display? »

Getting Value Out of Google Search Funnels by Adam Goldberg

Posted July 20th, 2010 under All Blogs, Analytics, Attribution Management, News, Press Releases, Uncategorized, What's New? with No Comments

We at ClearSaleing have spent the last 4 years touting the importance of moving past last click when it comes to analyzing your online media. Back when we first started in 2006, it seemed like no one else had begun to use this concept, let alone discuss it. In 2007, I was invited to speak at Search Engine Strategies New York on the topic of attribution, as it pertained to ...

Continue reading Getting Value Out of Google Search Funnels »

Analyzing The Value Of Social Media Monitoring by Adam Goldberg

Posted June 15th, 2010 under All Blogs, Analytics, News, Optimization, Social Media, What's New? with One Comment

We’ve met with several companies in the Social Media Monitoring space. After seeing their products, I can definitely see some value in what they provide. There are certain actions that are clear cut from this type of data, while other actions are not as clear to me. All social monitoring technologies pull data from popular social sites, such as Facebook, Twitter, Blogger, MySpace, etc. Since they all pull data from the ...

Continue reading Analyzing The Value Of Social Media Monitoring »

Attribution Myths & Misconceptions by Adam Goldberg

Posted May 10th, 2010 under All Blogs, Analytics, News, Press Releases, Uncategorized, Webinar with No Comments

When something gains a lot of popularity, whether it is a new product, a celebrity, a political view, a new business process, etc., you have your supporters and detractors. Typically, the supporters only see things with rosy colored glasses, which could cause them to ignore any negatives, while detractors use a lot of half-truths or flat out lies to represent their point of view. Given that Attribution Management is amongst ...

Continue reading Attribution Myths & Misconceptions »

Search Insider Summit Recap by Adam Goldberg

Posted April 29th, 2010 under All Blogs, Analytics, Attribution Management, News, What's New? with No Comments

I recently returned from the Search Insider Summit in Captiva Island, Florida. The SIS Summit is unlike any other conference I’ve attended (SES, SMX, AdTech, DMA, eTail, Shop.org) in that SIS is setup like a TED conference where each speaker is given anywhere from 5-18 minutes to present. The presentations are designed to really make you think. Instead of presenting a bunch of tactical, how-to information, SIS presentations are more ...

Continue reading Search Insider Summit Recap »

Attribution Technology: What’s Best For Your Needs? by Adam Goldberg

Posted April 14th, 2010 under Analytics, Attribution Management, News, What's New? with No Comments

A few months ago, I wrote an article titled Attribution: What It Is And Why It’s Important where I discussed two types of attribution: operational and project based attribution. For this post, I want to go one step further and explain how you can use several different types of technologies for operational and project-based attribution. The tables below should help you select the most appropriate ...

Continue reading Attribution Technology: What’s Best For Your Needs? »

Search Engine Land: Is Celebrity Tweetvertising Worth Paying For? by Adam Goldberg

Posted February 1st, 2010 under Analytics, Lead Generation, News, Social Media, Uncategorized, What's New?, Word of Mouth with No Comments

Last January, I wrote about finding The Value of a Facebook Fan, which effectively took the number of fans a brand has on Facebook, multiplied that by the average number of friends a Facebook user has to determine the number of impressions each brand would receive from each users network, and then applied an average CPM for display media to ...

Continue reading Search Engine Land: Is Celebrity Tweetvertising Worth Paying For? »

Search Engine Land: One Small Step For Marketers, One Giant Leap In Profit by Adam Goldberg

Posted January 20th, 2010 under Analytics, Attribution Management, News with No Comments

Why does accuracy matter when measuring marketing effectiveness? Accuracy matters because in today’s world, marketing decisions are made on data. The best creative is not the one that makes us laugh the hardest, and it’s not the one that we remember for the longest period of time. No, it’s the one that produces the most profit. The more accurately we can measure our marketing effectiveness, the better decisions we make, ...

Continue reading Search Engine Land: One Small Step For Marketers, One Giant Leap In Profit »

Search Engine Land: Attribution- What It Is And Why It’s Important by Adam Goldberg

Posted January 5th, 2010 under Analytics, Attribution Management, News with No Comments

Forrester Research, Inc. recently released their Interactive Attribution Q4: 2009 report, a 44-criteria evaluation of interactive attribution vendors. Reading the report will give you an understanding of how Forrester sees each vendor in the space and what each vendor’s strengths and weaknesses are. One key point in the analysis is there is not one specific way to do attribution—each vendor approaches attribution in a ...

Continue reading Search Engine Land: Attribution- What It Is And Why It’s Important »

« Older Entries