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Author Archive
SEW Blog: How to Successfully Use Advertising to Get into the Consumer’s Consideration Set by Adam Goldberg
Posted December 8th, 2010 under All Blogs, Analytics, Attribution Management, News, Press Releases with No Comments
The lottery has a slogan, "You have to play to win." In business, you have to be considered to win. The more often you are considered the more chances you have to win. If you want to increase your odds of being considered, and even more importantly, increase your odds of winning, then you need to engage consumers as early as possible in the buying cycle...
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SEW Blog- Testing Is a Waste of Time by Adam Goldberg
Posted October 13th, 2010 under All Blogs, Analytics, Attribution Management, Uncategorized with No Comments
Testing seems to be the answer to everything advertising-related these days. When an audience member asks a tough question at a conference, a panel member inevitably says, "You have to test."
Many of the things that we want to know or try requires that we set up a test. Tests typically need to run for a period that is twice as long as your average sales cycle ...
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Search Engine Watch Blog- 5 Overlooked Actionable Benefits of Attribution by Adam Goldberg
Posted October 1st, 2010 under Analytics, Attribution Management, News, Optimization, Uncategorized, What's New? with No Comments
Attribution management is about giving credit where credit is due. In the process of applying attribution management to measure your online media, a lot of other information can be garnered and turned into action.
Attribution management begins with a tracking technology in place that allows you to track both clicks and view-throughs, and tracks beyond the last click. Here's an example of the type of data available on a particular order ...
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Media Mix Modeling Additions to ClearSaleing Team by Adam Goldberg
Posted September 24th, 2010 under All Blogs, Analytics, Attribution Management, Uncategorized with No Comments
In October 2009, Forrester Research released their first Attribution Wave report and recognized ClearSaleing as the leader in the Attribution Management space, based on our current offering, product roadmap and management team (read the full report here). Forrester recognized that the attribution space is new and the field is largely being defined by today’s players, and also cited that in the next release of the Wave, a new player ...
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Search Engine Watch: Optimizing Display by Adam Goldberg
Posted August 27th, 2010 under Analytics, Attribution Management, News, Optimization, Uncategorized with No Comments
If you don't have the ability to track view-through information (otherwise known as post-impression information) on display ads, it's difficult to optimize display campaigns.
A/B Testing
Historically, display optimization has been done through A/B testing. You run the display campaign, you look at how that affects your KPIs (profit, revenue, ROI, CPA, etc.), and if you see lift in the KPIs you're focused on, ...
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Finding New Customers through Social Media by Adam Goldberg
Posted August 9th, 2010 under All Blogs, Analytics, Lead Generation, Social Media, What's New? with One Comment
On January 16, 2009, I wrote, “What is the Value of a Facebook Fan”, which has been one of the more popular blogs I’ve written to date. In that blog, I valued a fan the way one would price an impression of a display ad. Simply put, for each fan you receive, 164 friends of theirs would be notified in their news feed (164 was the average number of ...
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Removing the Veil from Web Advertising by Adam Goldberg
Posted August 2nd, 2010 under All Blogs, Attribution Management, News, Uncategorized, What's New? with No Comments
Recently, I’ve had the opportunity to test a technology and read about a new one dedicated to putting more power in users hands to control the advertising they see on the Internet. Consumers and privacy watch dogs are getting more and more concerned about information companies have for the purposes of targeting ads more effectively. At the same time, companies want to do a better job of making sure they ...
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What’s the ‘A’ In CPA For Display? by Adam Goldberg
Posted July 29th, 2010 under All Blogs, Analytics, Attribution Management, What's New? with No Comments
Article originally published here on the Search Engine Watch Blog
For years now, marketers have been able to buying display advertising, either by cost per impression (CPM), cost-per-click (CPC), or cost per action (CPA). More companies are opting for the CPA route, which on the surface seems like a much safer ...
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Getting Value Out of Google Search Funnels by Adam Goldberg
Posted July 20th, 2010 under All Blogs, Analytics, Attribution Management, News, Press Releases, Uncategorized, What's New? with No Comments
We at ClearSaleing have spent the last 4 years touting the importance of moving past last click when it comes to analyzing your online media. Back when we first started in 2006, it seemed like no one else had begun to use this concept, let alone discuss it. In 2007, I was invited to speak at Search Engine Strategies New York on the topic of attribution, as it pertained to ...
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Analyzing The Value Of Social Media Monitoring by Adam Goldberg
Posted June 15th, 2010 under All Blogs, Analytics, News, Optimization, Social Media, What's New? with One Comment
We’ve met with several companies in the Social Media Monitoring space. After seeing their products, I can definitely see some value in what they provide. There are certain actions that are clear cut from this type of data, while other actions are not as clear to me.
All social monitoring technologies pull data from popular social sites, such as Facebook, Twitter, Blogger, MySpace, etc. Since they all pull data from the ...
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Attribution Myths & Misconceptions by Adam Goldberg
Posted May 10th, 2010 under All Blogs, Analytics, News, Press Releases, Uncategorized, Webinar with No Comments
When something gains a lot of popularity, whether it is a new product, a celebrity, a political view, a new business process, etc., you have your supporters and detractors. Typically, the supporters only see things with rosy colored glasses, which could cause them to ignore any negatives, while detractors use a lot of half-truths or flat out lies to represent their point of view. Given that Attribution Management is amongst ...
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Search Insider Summit Recap by Adam Goldberg
Posted April 29th, 2010 under All Blogs, Analytics, Attribution Management, News, What's New? with No Comments
I recently returned from the Search Insider Summit in Captiva Island, Florida. The SIS Summit is unlike any other conference I’ve attended (SES, SMX, AdTech, DMA, eTail, Shop.org) in that SIS is setup like a TED conference where each speaker is given anywhere from 5-18 minutes to present. The presentations are designed to really make you think. Instead of presenting a bunch of tactical, how-to information, SIS presentations are more ...
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