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Latest Posts
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What’s the ‘A’ In CPA For Display?
July 29th, 2010 with No Comments -
Upcoming Webinar: Attributions Other Actionable Benefits
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Popular Posts
- The Attribution Management Forum: Part 3 Lifetime of a Banner Impression
December 23, 2008 with 0 comments - The Perfect Optimization Method for Online Advertising
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ClearSaleing Leaps Ahead in Attribution Management: Watch as ClearSaleing Co-Founder and CIO, Adam Goldberg, ta.. http://bit.ly/yfiA6 2009-09-28
Author Archive
Attribution Management Buyers Guide: Part 2 and 3 by Adam Goldberg
Posted October 1st, 2009 under All Blogs, Analytics, Attribution Management, News, Videos, Webinar, What's New? with No Comments
Attribution Management Buyers Guide Blog Part 2: Products
Given the critical nature of attribution management to advertising analytics, we have created the Attribution Management Buyer's Guide for marketers to use when selecting an advertising analytics and optimization platform. The Guide is intended to highlight key attribution management features and functionality that should be available in any advertising analytics solution you select.
This is the second blog in a 10-part blog series for ...
Continue reading Attribution Management Buyers Guide: Part 2 and 3 »
Shop.org Group Working Towards Establishing Standards for Attribution by Adam Goldberg
Posted September 30th, 2009 under All Blogs, Analytics, Attribution Management, News, Press Releases with No Comments
On August 5th 2009, the first meeting of the Shop.org Attribution Special Interest Group (SIG) kicked-off. The originator of the group is Anne Ashbey, who currently is an independent consultant and previously worked for Harry & David. Anne wanted to bring together people who work for eTailers, technology providers, advertising agencies, as well as online marketing insiders to establish "benchmarks" for companies to follow when doing attribution management. She was ...
Continue reading Shop.org Group Working Towards Establishing Standards for Attribution »
Giving Credit To Keywords Where Credit Is Due Follow-Up by Adam Goldberg
Posted September 9th, 2009 under Attribution Management with No Comments
In an earlier post on Search Engine Land called Giving Credit to Keywords Where Credit is due, I mentioned we’d be following up on this topic with some future analysis. The analysis we’ve done is in the form of a case study, below.
Most companies have difficulty justifying the purchase of general top-of-the-funnel keywords such as “slippers” because typically, these types of terms don’t seem to convert... continue ...
Continue reading Giving Credit To Keywords Where Credit Is Due Follow-Up »
Attribution Management Buyers Guide: Part 1 – Attribution Variables by Adam Goldberg
Posted August 28th, 2009 under All Blogs, Analytics, Attribution Management, News, What's New? with No Comments
Attribution Management is the process of tracking, assembling and properly valuing the entire team of online ads and marketing initiatives that lead to a sale or conversion. Attribution Management is a foundational component of any robust advertising analytics platform. Proper attribution allows marketers to accurately measure, improve and optimize the profit and ROI generated from their cross-media advertising investments.
Given the critical nature of attribution management to advertising analytics, ...
Continue reading Attribution Management Buyers Guide: Part 1 – Attribution Variables »
Giving Credit To Keywords Where Credit Is Due by Adam Goldberg
Posted July 21st, 2009 under Attribution Management, What's New? with One Comment
We exhibited at the Internet Retailer show in Boston recently. The signage in our booth touted that we had the ability to do attribution management. For that reason, a lot of people came up to us and told us about a situation they are facing that is very common with paid search marketers: their branded keywords were the only ones were converting and their remaining keywords were just ...
Continue reading Giving Credit To Keywords Where Credit Is Due »
Search + Display Advertising = Reduced Cost Per Acquisition by Adam Goldberg
Posted June 12th, 2009 under All Blogs, Lead Generation, PPA, Videos with One Comment
Originally published here on the Search Engine Land Website
Watch the Video Blog:
There have been numerous reports published over the years by Google, Yahoo and Microsoft that attempt to prove how the use of display advertising, when combined with search, can increase your overall campaign performance.
A recent report published by iProspect, Search Engine Marketing and Online Display Integration Study was featured in an article for MediaPost ...
Continue reading Search + Display Advertising = Reduced Cost Per Acquisition »
How to Optimize When You Have Long Sales Cycles by Adam Goldberg
Posted May 4th, 2009 under All Blogs, Lead Generation, News, Videos, What's New? with No Comments
By: Adam Goldberg, Co-Founder and Chief Innovation Officer, ClearSaleing
Originally published here on Search Engine Land website
Watch the video blog:
When I speak to lead generation marketers at conferences and shows, the first thing I tell them is to get beyond a Cost Per Lead (CPL) metric and to tie their closed deals back to the lead and back to the ads that produced the lead. Once they're ...
Continue reading How to Optimize When You Have Long Sales Cycles »
You Need More Than Simple Math to Solve Attribution by Adam Goldberg
Posted April 8th, 2009 under All Blogs, Attribution Management, What's New? with No Comments
Adam Goldberg
If you're reading this blog, there's a good chance you've been in a situation like this: You and your marketing colleagues believe giving conversion credit to the last ad click is a flawed attribution method. Therefore, you have investigated or invested in technology that allows you to track beyond the last ad that is clicked so that you can perform attribution over the team of ads that lead to ...
Continue reading You Need More Than Simple Math to Solve Attribution »
Lifetime Ad Value with Related Products by Adam Goldberg
Posted March 12th, 2009 under All Blogs, Attribution Management, Uncategorized with No Comments
Adam Goldberg
Getting a new customer is great. Getting a new customer that becomes a repeat customer is even better. When a customer makes a repeat purchase, a marketer needs to consider how to attribute the credit for the future sales back to the marketing that was used to acquire the customer in the first place. Should the original ad(s) that acquired the customer get any credit for future sales? Should ...
Continue reading Lifetime Ad Value with Related Products »
ClearSaleing Webinar Digs Deeper into Solving the Attribution Puzzle by Adam Goldberg
Posted March 12th, 2009 under Attribution Management, News, Press Releases with No Comments
Webinar will provide answers to attribution management questions through real-world data and Purchase Path analysis
Columbus, OH (PRWeb) March 6, 2009 — ClearSaleing Inc., an online advertising analytics and technology company, has announced that Co-Founder and Chief Innovation Officer, Adam Goldberg, together with Vetra Analytics President, Dr. Purush Papatla, is co-hosting Measuring the Immeasurable: How to Properly Measure Your Online Marketing Mix.
The webinar, which further analyzes ...
Continue reading ClearSaleing Webinar Digs Deeper into Solving the Attribution Puzzle »
Is Twitter a Bona Fide Advertising Source? by Adam Goldberg
Posted February 16th, 2009 under All Blogs, Attribution Management, PPC, What's New? with No Comments
By Adam Goldberg
What is Twitter? You could ask 100 Tweeters that question and end up with 100 different answers. Some might say it is micro blogging. Others say it is a way to keep your 'followers' up to date on your comings and goings. Another group might say it is a waste of time.
As an online marketer, I want to know if Twitter is a bona fide advertising source. Sure ...
Continue reading Is Twitter a Bona Fide Advertising Source? »
