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ClearSaleing Leaps Ahead in Attribution Management: Watch as ClearSaleing Co-Founder and CIO, Adam Goldberg, ta.. http://bit.ly/yfiA6 2009-09-28

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Attribution Management Buyers Guide: Part 2 and 3 by Adam Goldberg

Posted October 1st, 2009 under All Blogs, Analytics, Attribution Management, News, Videos, Webinar, What's New? with No Comments

Attribution Management Buyers Guide Blog Part 2: Products Given the critical nature of attribution management to advertising analytics, we have created the Attribution Management Buyer's Guide for marketers to use when selecting an advertising analytics and optimization platform.  The Guide is intended to highlight key attribution management features and functionality that should be available in any advertising analytics solution you select. This is the second blog in a 10-part blog series for ...

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Shop.org Group Working Towards Establishing Standards for Attribution by Adam Goldberg

Posted September 30th, 2009 under All Blogs, Analytics, Attribution Management, News, Press Releases with No Comments

On August 5th 2009, the first meeting of the Shop.org Attribution Special Interest Group (SIG) kicked-off. The originator of the group is Anne Ashbey, who currently is an independent consultant and previously worked for Harry & David. Anne wanted to bring together people who work for eTailers, technology providers, advertising agencies, as well as online marketing insiders to establish "benchmarks" for companies to follow when doing attribution management. She was ...

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Giving Credit To Keywords Where Credit Is Due Follow-Up by Adam Goldberg

Posted September 9th, 2009 under Attribution Management with No Comments

In an earlier post on Search Engine Land called Giving Credit to Keywords Where Credit is due, I mentioned we’d be following up on this topic with some future analysis. The analysis we’ve done is in the form of a case study, below. Most companies have difficulty justifying the purchase of general top-of-the-funnel keywords such as “slippers” because typically, these types of terms don’t seem to convert...  continue ...

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Attribution Management Buyers Guide: Part 1 – Attribution Variables by Adam Goldberg

Posted August 28th, 2009 under All Blogs, Analytics, Attribution Management, News, What's New? with No Comments

Attribution Management is the process of tracking, assembling and properly valuing the entire team of online ads and marketing initiatives that lead to a sale or conversion.  Attribution Management is a foundational component of any robust advertising analytics platform.  Proper attribution allows marketers to accurately measure, improve and optimize the profit and ROI generated from their cross-media advertising investments. Given the critical nature of attribution management to advertising analytics, ...

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Ads Don’t Always Sell What They Are Created To Sell by Adam Goldberg

Posted August 10th, 2009 under Attribution Management, Uncategorized with No Comments

Your ads are often not selling the products that you designed them to sell. We have found that upwards of 48.38% percent of the time people end up buying a product different than the the one featured on ad they clicked on, and upwards of 11.28% of the time they bought a similar product, but not exactly the same product as the ad they clicked on. When conducting this analysis...  ...

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Giving Credit To Keywords Where Credit Is Due by Adam Goldberg

Posted July 21st, 2009 under Attribution Management, What's New? with One Comment

We exhibited at the Internet Retailer show in Boston recently. The signage in our booth touted that we had the ability to do attribution management. For that reason, a lot of people came up to us and told us about a situation they are facing that is very common with paid search marketers: their branded keywords were the only ones were converting and their remaining keywords were just ...

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Search + Display Advertising = Reduced Cost Per Acquisition by Adam Goldberg

Posted June 12th, 2009 under All Blogs, Lead Generation, PPA, Videos with One Comment

Originally published here on the Search Engine Land Website Watch the Video Blog: There have been numerous reports published over the years by Google, Yahoo and Microsoft that attempt to prove how the use of display advertising, when combined with search, can increase your overall campaign performance. A recent report published by iProspect, Search Engine Marketing and Online Display Integration Study was featured in an article for MediaPost ...

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How to Optimize When You Have Long Sales Cycles by Adam Goldberg

Posted May 4th, 2009 under All Blogs, Lead Generation, News, Videos, What's New? with No Comments

By: Adam Goldberg, Co-Founder and Chief Innovation Officer, ClearSaleing Originally published here on Search Engine Land website Watch the video blog: When I speak to lead generation marketers at conferences and shows, the first thing I tell them is to get beyond a Cost Per Lead (CPL)  metric and to tie their closed deals back to the lead and back to the ads that produced the lead. Once they're ...

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You Need More Than Simple Math to Solve Attribution by Adam Goldberg

Posted April 8th, 2009 under All Blogs, Attribution Management, What's New? with No Comments

Adam Goldberg If you're reading this blog, there's a good chance you've been in a situation like this: You and your marketing colleagues believe giving conversion credit to the last ad click is a flawed attribution method. Therefore, you have investigated or invested in technology that allows you to track beyond the last ad that is clicked so that you can perform attribution over the team of ads that lead to ...

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Lifetime Ad Value with Related Products by Adam Goldberg

Posted March 12th, 2009 under All Blogs, Attribution Management, Uncategorized with No Comments

Adam Goldberg Getting a new customer is great.  Getting a new customer that becomes a repeat customer is even better.  When a customer makes a repeat purchase, a marketer needs to consider how to attribute the credit for the future sales back to the marketing that was used to acquire the customer in the first place.   Should the original ad(s) that acquired the customer get any credit for future sales?  Should ...

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ClearSaleing Webinar Digs Deeper into Solving the Attribution Puzzle by Adam Goldberg

Posted March 12th, 2009 under Attribution Management, News, Press Releases with No Comments

Webinar will provide answers to attribution management questions through real-world data and Purchase Path analysis Columbus, OH (PRWeb) March 6, 2009 — ClearSaleing Inc., an online advertising analytics and technology company, has announced that Co-Founder and Chief Innovation Officer, Adam Goldberg, together with Vetra Analytics President, Dr. Purush Papatla, is co-hosting Measuring the Immeasurable: How to Properly Measure Your Online Marketing Mix. The webinar, which further analyzes ...

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Is Twitter a Bona Fide Advertising Source? by Adam Goldberg

Posted February 16th, 2009 under All Blogs, Attribution Management, PPC, What's New? with No Comments

By Adam Goldberg What is Twitter?  You could ask 100 Tweeters that question and end up with 100 different answers.  Some might say it is micro blogging.  Others say it is a way to keep your 'followers' up to date on your comings and goings.  Another group might say it is a waste of time. As an online marketer, I want to know if Twitter is a bona fide advertising source.  Sure ...

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