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Author Archive
Giving Credit To Keywords Where Credit Is Due by Adam Goldberg
Posted July 21st, 2009 under Attribution Management, What's New? with One Comment
We exhibited at the Internet Retailer show in Boston recently. The signage in our booth touted that we had the ability to do attribution management. For that reason, a lot of people came up to us and told us about a situation they are facing that is very common with paid search marketers: their branded keywords were the only ones were converting and their remaining keywords were just ...
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Search + Display Advertising = Reduced Cost Per Acquisition by Adam Goldberg
Posted June 12th, 2009 under All Blogs, Lead Generation, PPA, Videos with One Comment
Originally published here on the Search Engine Land Website
Watch the Video Blog:
There have been numerous reports published over the years by Google, Yahoo and Microsoft that attempt to prove how the use of display advertising, when combined with search, can increase your overall campaign performance.
A recent report published by iProspect, Search Engine Marketing and Online Display Integration Study was featured in an article for MediaPost ...
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How to Optimize When You Have Long Sales Cycles by Adam Goldberg
Posted May 4th, 2009 under All Blogs, Lead Generation, News, Videos, What's New? with No Comments
By: Adam Goldberg, Co-Founder and Chief Innovation Officer, ClearSaleing
Originally published here on Search Engine Land website
Watch the video blog:
When I speak to lead generation marketers at conferences and shows, the first thing I tell them is to get beyond a Cost Per Lead (CPL) metric and to tie their closed deals back to the lead and back to the ads that produced the lead. Once they're ...
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You Need More Than Simple Math to Solve Attribution by Adam Goldberg
Posted April 8th, 2009 under All Blogs, Attribution Management, What's New? with No Comments
Adam Goldberg
If you're reading this blog, there's a good chance you've been in a situation like this: You and your marketing colleagues believe giving conversion credit to the last ad click is a flawed attribution method. Therefore, you have investigated or invested in technology that allows you to track beyond the last ad that is clicked so that you can perform attribution over the team of ads that lead to ...
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Lifetime Ad Value with Related Products by Adam Goldberg
Posted March 12th, 2009 under All Blogs, Attribution Management, Uncategorized with No Comments
Adam Goldberg
Getting a new customer is great. Getting a new customer that becomes a repeat customer is even better. When a customer makes a repeat purchase, a marketer needs to consider how to attribute the credit for the future sales back to the marketing that was used to acquire the customer in the first place. Should the original ad(s) that acquired the customer get any credit for future sales? Should ...
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ClearSaleing Webinar Digs Deeper into Solving the Attribution Puzzle by Adam Goldberg
Posted March 12th, 2009 under Attribution Management, News, Press Releases with No Comments
Webinar will provide answers to attribution management questions through real-world data and Purchase Path analysis
Columbus, OH (PRWeb) March 6, 2009 — ClearSaleing Inc., an online advertising analytics and technology company, has announced that Co-Founder and Chief Innovation Officer, Adam Goldberg, together with Vetra Analytics President, Dr. Purush Papatla, is co-hosting Measuring the Immeasurable: How to Properly Measure Your Online Marketing Mix.
The webinar, which further analyzes ...
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Is Twitter a Bona Fide Advertising Source? by Adam Goldberg
Posted February 16th, 2009 under All Blogs, Attribution Management, PPC, What's New? with No Comments
By Adam Goldberg
What is Twitter? You could ask 100 Tweeters that question and end up with 100 different answers. Some might say it is micro blogging. Others say it is a way to keep your 'followers' up to date on your comings and goings. Another group might say it is a waste of time.
As an online marketer, I want to know if Twitter is a bona fide advertising source. Sure ...
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How to do Attribution Management When the Product Sold is Unrelated to the Ad(s) by Adam Goldberg
Posted February 11th, 2009 under All Blogs, Attribution Management, What's New? with No Comments
By Adam Goldberg
One of the most repeated stats about online marketing is that 44% of the purchases that happen online from advertising are for products unrelated to the ad(s) clicked on. If an online marketer were able to see the ad(s) that a consumer clicked en route to purchase, and discovered that the product they purchased was unrelated to the ad(s), how would they attribute sales credit across the ...
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Are you risking your profits with broad match? by Adam Goldberg
Posted February 2nd, 2009 under All Blogs, PPC, Uncategorized, What's New? with No Comments
Newly discovered secrets about how the engines serve your ads
By Adam Goldberg
Each search engine allows you to select a variety of match types for your keywords. Google and MSN provide three match type options: Exact, Phrase, and Broad; whereas Yahoo offers Standard and Advanced match. Most search marketers equate Yahoo's advanced match to be a combination of Google and MSN's phrase and broad match.
We believe that depending on their ...
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7 Things You Need To Consider Before Counting On an Automated Bid Manager by Adam Goldberg
Posted January 26th, 2009 under All Blogs, News, PPC, What's New? with No Comments
By Adam Goldberg
We live in an automated world. Automation makes things easier, but easier does not always mean better. An automatic car wash is great, but doesn't your car look much better when detailed by hand? Microwaves speed up the time it takes to cook food, but everyone agrees that the quality of the food suffers. Customer service centers have been automated through call trees and ...
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What Is the Value of a Facebook Fan? by Adam Goldberg
Posted January 16th, 2009 under All Blogs, Attribution Management, News, Optimization, Uncategorized, What's New? with 11 Comments
By Adam Goldberg
If the amount of Facebook fans a company had were an indication of the number of sales for their product(s), we would generally assume that more fans equals more sales. But several factors contribute to the popularity of a Facebook fan base, which can make it difficult to define the value of a fan.
Take a simple comparison between brands in the auto industry. Lamborghini has over 447,000 fans ...
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Thoughts from Search Engine Strategies Chicago 2008 by Adam Goldberg
Posted December 22nd, 2008 under All Blogs, News, Uncategorized, What's New? with No Comments
By Adam Goldberg
One of the sessions that I found to be the most interesting was titled “Managing Automated PPC Bid Management.” I, like most of the people that attended this session, expected to hear about how great Automated Bid Managers (ABM) are and how they operate. Instead, each panelist spoke about how ABMs are not the end all-be all (you cannot set them and forget them) and that they ...
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