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ClearSaleing Leaps Ahead in Attribution Management: Watch as ClearSaleing Co-Founder and CIO, Adam Goldberg, ta.. http://bit.ly/yfiA6 2009-09-28

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Lifetime Ad Value with Related Products by Adam Goldberg

Posted March 12th, 2009 under All Blogs, Attribution Management, Uncategorized with No Comments

Adam Goldberg Getting a new customer is great.  Getting a new customer that becomes a repeat customer is even better.  When a customer makes a repeat purchase, a marketer needs to consider how to attribute the credit for the future sales back to the marketing that was used to acquire the customer in the first place.   Should the original ad(s) that acquired the customer get any credit for future sales?  Should ...

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ClearSaleing Webinar Digs Deeper into Solving the Attribution Puzzle by Adam Goldberg

Posted March 12th, 2009 under Attribution Management, News, Press Releases with No Comments

Webinar will provide answers to attribution management questions through real-world data and Purchase Path analysis Columbus, OH (PRWeb) March 6, 2009 — ClearSaleing Inc., an online advertising analytics and technology company, has announced that Co-Founder and Chief Innovation Officer, Adam Goldberg, together with Vetra Analytics President, Dr. Purush Papatla, is co-hosting Measuring the Immeasurable: How to Properly Measure Your Online Marketing Mix. The webinar, which further analyzes ...

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Is Twitter a Bona Fide Advertising Source? by Adam Goldberg

Posted February 16th, 2009 under All Blogs, Attribution Management, PPC, What's New? with No Comments

By Adam Goldberg What is Twitter?  You could ask 100 Tweeters that question and end up with 100 different answers.  Some might say it is micro blogging.  Others say it is a way to keep your 'followers' up to date on your comings and goings.  Another group might say it is a waste of time. As an online marketer, I want to know if Twitter is a bona fide advertising source.  Sure ...

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How to do Attribution Management When the Product Sold is Unrelated to the Ad(s) by Adam Goldberg

Posted February 11th, 2009 under All Blogs, Attribution Management, What's New? with No Comments

By Adam Goldberg One of the most repeated stats about online marketing is that 44% of the purchases that happen online from advertising are for products unrelated to the ad(s) clicked on.  If an online marketer were able to see the ad(s) that a consumer clicked en route to purchase, and discovered that the product they purchased was unrelated to the ad(s), how would they attribute sales credit across the ...

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Are you risking your profits with broad match? by Adam Goldberg

Posted February 2nd, 2009 under All Blogs, PPC, Uncategorized, What's New? with No Comments

Newly discovered secrets about how the engines serve your ads By Adam Goldberg Each search engine allows you to select a variety of match types for your keywords. Google and MSN provide three match type options: Exact, Phrase, and Broad; whereas Yahoo offers Standard and Advanced match. Most search marketers equate Yahoo's advanced match to be a combination of Google and MSN's phrase and broad match. We believe that depending on their ...

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7 Things You Need To Consider Before Counting On an Automated Bid Manager by Adam Goldberg

Posted January 26th, 2009 under All Blogs, News, PPC, What's New? with No Comments

By Adam Goldberg We live in an automated world. Automation makes things easier, but easier does not always mean better. An automatic car wash is great, but doesn't your car look much better when detailed by hand? Microwaves speed up the time it takes to cook food, but everyone agrees that the quality of the food suffers. Customer service centers have been automated through call trees and ...

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What Is the Value of a Facebook Fan? by Adam Goldberg

Posted January 16th, 2009 under All Blogs, Attribution Management, News, Optimization, Uncategorized, What's New? with 11 Comments

By Adam Goldberg If the amount of Facebook fans a company had were an indication of the number of sales for their product(s), we would generally assume that more fans equals more sales. But several factors contribute to the popularity of a Facebook fan base, which can make it difficult to define the value of a fan. Take a simple comparison between brands in the auto industry. Lamborghini has over 447,000 fans ...

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Thoughts from Search Engine Strategies Chicago 2008 by Adam Goldberg

Posted December 22nd, 2008 under All Blogs, News, Uncategorized, What's New? with No Comments

By Adam Goldberg One of the sessions that I found to be the most interesting was titled “Managing Automated PPC Bid Management.” I, like most of the people that attended this session, expected to hear about how great Automated Bid Managers (ABM) are and how they operate. Instead, each panelist spoke about how ABMs are not the end all-be all (you cannot set them and forget them) and that they ...

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Attribution Management: Good Theory or Good Practice? by Adam Goldberg

Posted December 9th, 2008 under All Blogs, Attribution Management, News, What's New? with No Comments

Most businesses that advertise online set some rule as to what they can and cannot afford to pay for a conversion. A common practice is multiplying their average sales price times their average margin and setting that as the maximum cost per acquisition that can be allowed. In our example below, we are looking at Joe's TVs, which has an average sales price of $1,200 and a margin of 35%, ...

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‘Attribution Management Forum’ Presentation by Adam Goldberg by Adam Goldberg

Posted August 19th, 2008 under Analytics, Attribution Management, News, Optimization, Presentations, Webinar, What's New? with No Comments

The Attribution Management Forum has been created to bring together the leading online marketing and advertising minds to work together as a community to help collectively identify, evaluate, vet and ultimately recommend the best attribution valuation practices and methodologies. We have invited recognized leaders in Internet Marketing to join us at a kick-off Webinar of the Forum on October 28, 2008 at 1pm EST. Click here to register. The ...

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Responses to 2 Unanswered Questions at SMX Advanced Seattle by Adam Goldberg

Posted July 11th, 2008 under All Blogs, News, Optimization, PPC, What's New? with No Comments

Recently, I spoke at the SMX Advanced Seattle conference and had the opportunity to attend the other sessions. One of the sessions I was most excited to attend was titled, 'What You Should Be Measuring & But Aren't'. There were four speakers on the panel, the Director of Marketing at the Rimm-Kauffman Group, the Director of Search Marketing at ZAAZ, the President at KeyRelevance, and the Senior Internet Marketing Manager from ...

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How Interactive Agencies and SEMs Can Justify Their Advertising Analytics Investment by Adam Goldberg

Posted July 3rd, 2008 under All Blogs, Analytics, News, Optimization, Uncategorized, What's New? with No Comments

Interactive agencies can gain a competitive advantage by implementing an advertising analytics solution that allows them to: Make their clients more profitable Increase the efficiency of their staff Utilize superior technology Create new revenue streams An advertising analytics solution provides functionality beyond what most agency home-grown applications and excel spreadsheets provide. As with any technology solution, however, the business benefits and expected returns should be analyzed before making an uninformed investment in an advertising ...

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