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AdExchanger – The State Of ClearSaleing: Prez Smith On Positioning, Ebay Integration And Audience Attribution by ClearSaleing Staff
Posted November 23rd, 2011 under All Blogs, Analytics, Attribution Management, News, Press Releases, What's New? with No Comments
Randy Smith is President of ClearSaleing, an advertising analytics and attribution management platform company.
As part of its "State of..." series of articles with industry executives, AdExchanger.com sat down with Smith to discuss his company, his views on the space, and the state of ClearSaleing today.
AdExchanger.com: What would you say has changed at ClearSaleing since you were acquired by eBay?
RS: There's an after‑transition effect. For example, Adam Goldberg has left ClearSaleing and is ...
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ClearSaleing Launches Barometer™ to Provide Advanced Data Insights for Digital Marketers by ClearSaleing Staff
Posted November 10th, 2011 under All Blogs, Analytics, Attribution Management, News, Optimization, Press Releases, Social Media, What's New? with No Comments
Leader in Advertising Analytics and Multichannel Attribution Empowers Marketers to Create More Targeted and Strategic Campaigns Faster Than Ever
COLUMBUS, Ohio, November 10, 2011 – ClearSaleing, an industry leading advertising analytics and attribution platform today announced the launch of ClearSaleing (CS) Barometer™, an advanced analytics solution that enables marketers to measure performance more precisely than ever before. CS Barometer provides deeper and more accurate insight into consumer behavior and the social ...
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DM News – Q&A: Randy Smith, president of ClearSaleing by ClearSaleing Staff
Posted November 9th, 2011 under All Blogs, Analytics, Attribution Management, News, Press Releases, What's New? with No Comments
Article from DM News on 11/9/11
By: Juan Martinez
Randy Smith, president of analytics company ClearSaleing, discusses the GSI Commerce and eBay acquisitions and what his company can do to help clients drive customer loyalty.
Direct Marketing News (DMN): It's been about 10 months since ClearSaleing was acquired by GSI Commerce and about seven months since GSI was acquired by eBay. How has your company changed in that time?
Randy Smith (ClearSaleing): As with any acquisition you go ...
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Is Your Advertiser Revenue at Risk? OMMA Metrics Video Presentation by ClearSaleing Staff
Posted July 22nd, 2011 under All Blogs, Analytics, Attribution Management, Press Releases, Uncategorized, What's New? with No Comments
Since 2004, advertising spend on paid search stimulated by Google, has steadily outpaced spend on display media; however, recent reports predict that display will return to it’s former glory in the near future.
Learn what has prohibited display advertising spend, identify your potential advertiser revenue at risk and depart with insights that will empower you to challenge & reevaluate your current media optimization processes. Watch ...
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ClearSaleing Hires Research and Analytics Veteran to Lead Advanced Modeling and Analytics by ClearSaleing Staff
Posted July 13th, 2011 under Analytics, Attribution Management, News, Press Releases, Uncategorized, What's New? with No Comments
Rudy Grahn to Lead Further Innovation of ClearSaleing’s Attribution Models, Analytics
COLUMBUS, Ohio (July 13, 2011) – ClearSaleing, the leader in attribution management and advertising analytics, announced today that marketing analytics veteran Rudy Grahn has joined the company as Senior Director of Modeling and Analytics. Grahn will lead the modeling and analytics team in productizing new attribution and advertising analytics approaches. Grahn will head up implementing advanced and uniquely ...
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ClearSaleing President, Randy Smith Named Ernst & Young Entrepreneur Of The Year® 2011 South Central Ohio & Kentucky Award Finalist by ClearSaleing Staff
Posted May 18th, 2011 under Analytics, Attribution Management, News, Press Releases, Uncategorized, What's New? with No Comments
COLUMBUS, Ohio (May 18, 2011) – ClearSaleing today announced that president, Randy Smith, is an Ernst & Young Entrepreneur Of The Year® 2011 South Central Ohio & Kentucky Award finalist. According to Ernst & Young LLP, the awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. Smith was selected as a finalist from nearly ...
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ClearSaleing Launches “Optics” Digital Advertising Analytics Platform by ClearSaleing Staff
Posted April 5th, 2011 under All Blogs, Attribution Management, News, Press Releases, Uncategorized, What's New? with No Comments
ClearSaleing, a GSI Global Marketing Services company and the leader in advertising analytics and multichannel attribution, today announced the launch of its “Optics” advertising performance solution, alongside the release of its next generation ...
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Advertising Analytics Thought Leader to Spearhead ClearSaleing Product Marketing by ClearSaleing Staff
Posted January 26th, 2011 under Analytics, Attribution Management, News, Press Releases, What's New? with No Comments
Morris Martin to Drive Product Changes for Advertiser and Agency Partners
COLUMBUS, Ohio (Jan. 26, 2011) – ClearSaleing, a leader in advertising analytics and attribution management within the GSI Commerce (Nasdaq: GSIC) Global Marketing Service division, today announced Microsoft Atlas Institute Senior Analyst Morris Martin has joined the company as Director of Product Marketing and Strategy. Recognized as an industry thought leader in digital advertising analytics, Martin will lead ClearSaleing’s ...
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GSI Commerce’s Global Marketing Services Division Acquires ClearSaleing to Expand Offerings in Advertising Analytics and Attribution by ClearSaleing Staff
Posted January 10th, 2011 under All Blogs, Analytics, Attribution Management, News, Press Releases with No Comments
ClearSaleing’s Innovative Technology Enables Marketers to Plan, Measure and Optimize their Online Media Campaigns
KING OF PRUSSIA, Pa.--(BUSINESS WIRE)--GSI Commerce Inc. (Nasdaq: GSIC) today announced its Global Marketing Services division has acquired ClearSaleing, a Columbus, Ohio-based provider of advanced advertising analytics and attribution management. The acquisition of ClearSaleing broadens and deepens the division’s portfolio of marketing services offerings and overall market position. Terms of the deal were not disclosed.
“ClearSaleing’s innovative ...
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AdExchanger.com: ClearSaleing CIO Goldberg Reviews Attribution Across Digital Advertising by ClearSaleing Staff
Posted December 22nd, 2010 under Analytics, Attribution Management, News, Press Releases, Uncategorized, What's New? with No Comments
Adam Goldberg is Chief Innovation Officer of ClearSaleing. AdExchanger.com asked Goldberg about the latest advancements and traction with effective attribution modeling in digital advertising.
AdExchanger.com: How does ClearSaleing approach attribution across channels and what are the coming milestones in cross channel attribution? Attribution modeling for an SEM direct response campaign seems pretty straightforward.
AG: Today, we have the ability to perform ...
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ClearSaleing Multi-Brand Attribution Analytics Raises Brand Advertiser ROI by ClearSaleing Staff
Posted December 3rd, 2010 under Analytics, Attribution Management, News, PPC, Press Releases, What's New? with No Comments
Advertisers with Multiple Brand Sites Gain Deeper Attribution Insights into Customer Behavior
Columbus, Ohio (PRWEB) December 2, 2010
Customers travel in many directions along a Purchase Path, from email to shopping engine to landing page. But within a larger "brand family" of more than one site, advertisers haven't been able to accurately track how multiple brand sites affect a customer's ultimate purchase decision--until now. Today, ...
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SEW Blog: Connecting Rings and Bricks to Clicks (Connecting Online to Offline) by ClearSaleing Staff
Posted November 11th, 2010 under All Blogs, Analytics, Attribution Management, News, Press Releases, Uncategorized, What's New? with No Comments
If your company has conversions that occur offline, either on the phone or at a brick and mortar store, you need to understand if those offline conversions are a result of your online advertising. If you don't figure this out, you're undervaluing your advertising, which leads to poor optimization decisions.
Rather than trust the myriad studies done by search engines and other third parties about the ...
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