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Attribution Management: Common Myths & Misconceptions by ClearSaleing Staff
Posted April 20th, 2010 under Analytics, Attribution Management, News, Presentations, Press Releases, Webinar, What's New? with No Comments
Attribution management is shrouded in mystery to some online marketers. But it's pretty straight forward, actually. In the simplest terms, just because somebody clicked on a paid ad and you made a sale, it doesn't mean the PPC ad was responsible for it. How about if that same person had been engaging with your brand for some time via an email campaign, your organic ...
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ClearSaleing Launches Attribution Management Certification Program For Digital Marketing Wizards by ClearSaleing Staff
Posted March 23rd, 2010 under Attribution Management, News, Press Releases, What's New? with No Comments
Graduates will earn industry’s first professional attribution certification; for more info, visit ClearSaleing at Booth # 224 at SES NY, March 22-26, 2010
New York (PRWEB) March 22, 2010 -- ClearSaleing, a technology and thought leader in attribution management, announced today the launch of the ClearSaleing Attribution Management Professional (CAMP) Certification Program, designed to give digital marketers intensive training on advanced advertising analytics, attribution management ...
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Video Blog Series: A Tale of 2 Keywords by ClearSaleing Staff
Posted March 17th, 2010 under Analytics, Attribution Management, News, Uncategorized, Videos, What's New? with No Comments
It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…”
This famous opening line from A Tale of Two Cities accurately describes the life of two keywords that reside in two very different countries (paid search campaigns). These two keywords were identical twins separated at birth. One keyword moved to Country A, which followed the law ...
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Attribution Management Hot Topic at Etail West 2010 by ClearSaleing Staff
Posted March 9th, 2010 under Analytics, Attribution Management, News, Press Releases, Videos, What's New? with No Comments
Once again Attribution Management proves to be a hot topic at industry conferences and shows around the country. ClearSaleing co-founder and CIO, Adam Goldberg, explains some common questions and issues surrounding attribution management at this year's Etail West conference in Palm Desert, CA.
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ClearSaleing and American Greetings Team Up To Teach The Whys And Hows Of Attribution Management At eTail West by ClearSaleing Staff
Posted February 22nd, 2010 under Analytics, Attribution Management, News, Press Releases with No Comments
ClearSaleing’s advertising analytics and paid search campaign improvement on the agenda at etailer summit
Columbus, OH (PRWEB) February 22, 2010 -- ClearSaleing, a technology and thought leader in attribution management, and American Greetings will delve into the emerging science of attribution and how it can help online retailers improve conversions rates via all marketing channels at the annual eTail West conference, February 22-25, ...
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ClearSaleing Puts an Expiration Date on Clicks in Latest Enhancements to Award-Winning Analytics Platform by ClearSaleing Staff
Posted February 22nd, 2010 under Analytics, Attribution Management, News, Press Releases with No Comments
Debuting at eTail West, ClearSaleing enables marketers to set expiration dates to see which clicks really convert
Columbus, OH (PRWEB) February 22, 2010 -- Clicks are great but the best clicks are those that move customers to a conversion in a reasonable timeframe. Advertisers and agencies have been looking for a means of setting time limits on clicks to see which ones truly influence a conversion. ClearSaleing, a technology and ...
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ClearSaleing Wins Outstanding Product at TechColumbus Innovation Awards by ClearSaleing Staff
Posted February 17th, 2010 under News, Press Releases, Uncategorized, Videos, What's New? with No Comments
TechColumbus Innovation Awards - One of the Nation's Largest Technology Awards Ceremonies - Honors Leaders for Their Technology and Innovation Achievements
2009 Innovation Awards: Outstanding Product - ClearSaleing from TechColumbus on Vimeo.
COLUMBUS, Ohio, Feb. 5 /PRNewswire/ -- TechColumbus today announced winners of its annual Innovation Awards, which recognize Central Ohio leaders and companies for their outstanding achievements in technology leadership and innovation in 2009. ...
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The Attribution Managament Forum: Which Attribution Solution Is The Right Fit For You? by ClearSaleing Staff
Posted February 11th, 2010 under Attribution Management, News, Press Releases, Uncategorized, Webinar, What's New? with No Comments
Date: Wednesday, March 10, 2010
Time: 1:00 PM EST | 10:00 AM PST
Register Now
Join ClearSaleing CIO and Co-Founder, Adam Goldberg, along with VP of Biz Development, Dustin Engel, as they discuss various approaches to Attribution Management. As the need for implementing an Attribution Management solution has continued to increase, it is important to understand the various offerings available to decide which solution is the best ...
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DM News: Attribution management- Impacting the Bottom Line by ClearSaleing Staff
Posted February 10th, 2010 under Attribution Management, News with No Comments
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Attribution management is a practice that is starting to get more attention from online marketers, fueled partly by the pressures they are under to make smart decisions on online ad spending.
Attribution is a method of determining which of your online ads lead a customer toward a purchase decision, and pinpointing the level of influence of each of these ads. ...
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Leading Attribution Management Company, ClearSaleing, Completes $3.75 Million Funding Package With $1.7 Million Equity Investment From NCT Ventures Fund I, L.P. by ClearSaleing Staff
Posted January 26th, 2010 under Attribution Management, News, Press Releases, Uncategorized, What's New? with No Comments
NCT Ventures Partner, Bill Frank, and Former Microsoft Marketing Executive, Jeff Bell, Join ClearSaleing Board
Columbus, Ohio (PRWEB) January 26, 2010 -- ClearSaleing, a technology and thought leader in attribution management, announced today it has closed its Series C funding round with a $1.7 million investment from NCT Ventures Fund I, L.P., a Columbus, Ohio-based venture capital fund. The company also announced Jeff Bell, industry leader ...
Clearsaleing Hires Digital Media Veteran as New Vice President Of Strategy And Business Development by ClearSaleing Staff
Posted January 12th, 2010 under News, Press Releases, What's New? with No Comments
ClearSaleing, a technology and thought leader in attribution management and advertising analytics, announced today the hiring of Dustin Engel as Vice President, Strategy and Business Development. Engel will be responsible for new client and partnership acquisition and will lead the market strategy effort.
Columbus, Ohio (PRWEB) January 12, 2010 -- ClearSaleing, a technology and thought leader in attribution management and advertising analytics, announced today the hiring ...
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DM News: Search and discover new opportunities by ClearSaleing Staff
Posted December 15th, 2009 under Analytics, Attribution Management, News, Press Releases, Uncategorized, What's New? with No Comments
Search marketing continues to dominate the online marketing landscape even as other digital strategies gain traction. For marketers, the ability to accurately test and measure the role of search in a customer's purchase decision is more important than ever as they diversify their online marketing efforts in response to the growing popularity of Twitter, Facebook and other online channels.
"With the economy, more people are searching for discount-related terms" and fewer ...
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