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Clearsaleing Hires Digital Media Veteran as New Vice President Of Strategy And Business Development by ClearSaleing Staff
Posted January 12th, 2010 under News, Press Releases, What's New? with No Comments
ClearSaleing, a technology and thought leader in attribution management and advertising analytics, announced today the hiring of Dustin Engel as Vice President, Strategy and Business Development. Engel will be responsible for new client and partnership acquisition and will lead the market strategy effort.
Columbus, Ohio (PRWEB) January 12, 2010 -- ClearSaleing, a technology and thought leader in attribution management and advertising analytics, announced today the hiring ...
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DM News: Search and discover new opportunities by ClearSaleing Staff
Posted December 15th, 2009 under Analytics, Attribution Management, News, Press Releases, Uncategorized, What's New? with No Comments
Search marketing continues to dominate the online marketing landscape even as other digital strategies gain traction. For marketers, the ability to accurately test and measure the role of search in a customer's purchase decision is more important than ever as they diversify their online marketing efforts in response to the growing popularity of Twitter, Facebook and other online channels.
"With the economy, more people are searching for discount-related terms" and fewer ...
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Forrester-ClearSaleing Webinar Examined the ROI Benefits of Emerging Science by ClearSaleing Staff
Posted December 7th, 2009 under All Blogs, Analytics, Attribution Management, News, Press Releases, Uncategorized, Webinar, What's New? with No Comments
By Amy Hooker, Maven Communications
During a fascinating and insightful hour-long webinar December 1, account managers, brand managers and search marketers from advertisers and agencies listened to Forrester Research analyst Emily Riley and ClearSaleing co-founder Adam Goldberg explain why attribution management is a discipline that should be applied to marketing spend at all budget levels.
Webinar participants learned that attribution is the practice of distributing credit for ...
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Webinar On-Demand- Interactive Attribution: The Last Click Measurement Is Dead. Now What? by ClearSaleing Staff
Posted December 3rd, 2009 under Analytics, Attribution Management, News, Uncategorized, Webinar, What's New? with No Comments
View the Webinar Fewer than one third of online marketers are happy with their ability to measure interactive media. The main reason is that the industry standard of crediting the last click or last interaction is flawed. Recently, several leading players in the industry have introduced the concept of attribution measurement, which assigns credit to multiple touch points in a consumer's purchase path.
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Burying The Last Click: ClearSaleing To Host December 1 Webinar On Interactive Attribution Featuring Independent Research Firm by ClearSaleing Staff
Posted November 23rd, 2009 under Analytics, Attribution Management, News, Press Releases, Uncategorized, Webinar, What's New? with No Comments
ClearSaleing discusses attribution management best practices at two upcoming events.
Columbus, Ohio, November 23, 2009 -- ClearSaleing, a technology and thought leader in attribution management, announced today it is sponsoring a December 1st webinar on interactive attribution in which leading attribution authority, Emily Riley, Forrester Research, Inc. Senior Analyst, will be the guest speaker. The webinar follows on the heels of the October 2009 published Forrester report ...
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Webinar: Interactive Attribution- Last Click Measurement Is Dead. Now What? by ClearSaleing Staff
Posted November 13th, 2009 under Analytics, Attribution Management, News, Webinar, What's New? with No Comments
Join ClearSaleing CIO and Co-Founder, Adam Goldberg, along with guest speaker, Forrester Senior Analyst, Emily Riley, for the webinar Interactive Attribution: Last Click Measurement Is Dead. Now What?
Recently, several leading players in the online advertising industry have introduced the concept of attribution measurement, which assigns credit to multiple touchpoints in a consumer’s purchase path. Emily Riley, a leading authority ...
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ClearSaleing Launches New Functionality for Interactive Agencies Which Improves Social Media Tracking and Ad Creative Management by ClearSaleing Staff
Posted November 5th, 2009 under Analytics, Attribution Management, News, PPA, PPC, Press Releases, Uncategorized with No Comments
Release 4.4 of ClearSaleing's Advertising Analytics and Attribution Management Technology Adds 3,000 Social Media Sites and Provides a Single Interface for Campaign Creative Changes Across All Search Engines
Columbus, Ohio (PRWEB) November 5, 2009 -- In the midst of the crucial holiday buying season, interactive agencies and online advertisers need to know which ads are the most profitable and be able to make quick adjustments to ad creatives across multiple search ...
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Independent Research Firm Names ClearSaleing A Leader in Attribution Management by ClearSaleing Staff
Posted October 26th, 2009 under Analytics, Attribution Management, News, Press Releases, What's New?, Word of Mouth with No Comments
ClearSaleing Earns Highest Score in Both Current Offering and Strategy Categories among Interactive Attribution Vendors
Columbus, Ohio (PRWEB) October 26, 2009 -- ClearSaleing, a technology and thought leader in attribution management, today announced that the company has been recognized by Forrester Research, Inc. as an Interactive Attribution "Leader" in an independent report: "The Forrester WaveTM: Interactive Attribution, Q4 2009" (October 2009)". ClearSaleing received the highest scores in both the "Current ...
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The PeC Review: ClearSaleing Ties Profit to Marketing Tactics by ClearSaleing Staff
Posted October 12th, 2009 under Analytics, Attribution Management, News, Press Releases, Uncategorized, What's New? with No Comments
ClearSaleing is "awe inspiring and illuminating" according to the Practical Ecommerce (PeC) blog. The PeC is a weekly blog post that evaluates different products and services designed to improve one's Ecommerce business. Read the entire article and watch the video clip demonstrating some of ClearSaleing's strengths in attribution modeling, and profit tracking.
Ecommerce marketers want to generate the greatest possible revenue from every promotional dollar invested. But ...
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Ecommerce Know How: Avoid The Last Click Effect by ClearSaleing Staff
Posted October 5th, 2009 under Attribution Management, News, Uncategorized, What's New?, Word of Mouth with No Comments
In recent months, many more online marketers have realized that the "last click effect" can be hazardous to the success of their online marketing campaigns. This article from Practice Ecommerce details the problems surrounding the last click effect along with ways to avoid it. Some of the solutions include using the latest attribution management tools and technology. Read the entire article from Practical Ecommerce...
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The American Attribution Index: Using Attribution Management to Improve Media Mix Allocation by ClearSaleing Staff
Posted October 2nd, 2009 under Attribution Management, Presentations, Webinar, What's New? with No Comments
The latest installment in the Attribution Forum Series successfully took place on Thursday, October 1st. Once again the Forum was an innovative meeting of the industry's thought leaders concerning Attribution Management.
If you missed the live webinar titled, The American Attribution Index: Using Attribution Management to Improve Media Mix Allocation, it is available on-demand. Check out the Attribution Management site for the latest information ...
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MediaPost Raw: From Pray & Spray to Performance & Profit, Part II by ClearSaleing Staff
Posted September 29th, 2009 under Attribution Management, Uncategorized, What's New?, Word of Mouth with No Comments
ClearSaleing CEO, Mike Lanese, on the different methods of Attribution Management and the important relationship between display and search. ...Continue reading the MediaPost Article
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