Launch study finds an average of 36 percent and up to 60 percent of advertisers’ total digital advertising revenue is at-risk
ClearSaleing, a GSI Global Marketing Services company and the leader in advertising analytics and multichannel attribution with more than 180 clients leveraging our attribution solution, today announced the findings from the initial launch of CS Altitude. CS Altitude is the industry’s first scaled statistical advertising attribution ...
Continue reading ClearSaleing’s Altitude Exposes a 36 Percent Flaw in Last-ad Attribution »
Attribution Management Leader Recognized for Impressive Revenue Growth
Columbus, OH (PRWEB) October 26, 2010
Attribution management and advertising analytics leader ClearSaleing announced today that it has been named the 10th fastest growing company in the annual Fast 50 list published by Columbus Business First. Announced during the 15th Annual Fast 50 Luncheon last week, the Fast 50 list recognizes and ranks Central ...
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Study Indicates Significant Cost Savings and Improved Efficiency in Decision Making, Media Buying for Clients Engaging in ClearSaleing’s Attribution Management Model
Columbus, OH (PRWEB) September 15, 2010
Forrester Consulting today issued a study detailing the value advanced advertising analytics provider ClearSaleing provides to its clients. The study, titled "The Total Economic Impact™ of ClearSaleing", indicates a 605 percent adjusted return-on-investment for companies engaging in ClearSaleing’s attribution management offering, along with additional ...
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Advanced online advertising analytics and optimization platform helps Brulant deliver more
profit (ROI) for its clients' interactive marketing investments.
Columbus, OH (PRWeb) April 14, 2008 -- Brulant, Inc., an interactive marketing firm, and ClearSaleing Inc, an online advertising technology company, today announced they have entered into a formal partnership in which Brulant will license ClearSaleing's online advertising web analytics and optimization technology for use across its search engine marketing client base. ...
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Google recently announced a beta version of its long-discussed Pay Per Action (PPA) model. Here's the description from Inside Adwords:
Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a pageview, after a user has clicked on your ad on a publisher's site. You'll define an action, set up conversion tracking, and create ...
Continue reading Google’s PPA Model is a Threat to the Affiliate Networks, BUT…. »