Advanced online advertising analytics and optimization platform helps Brulant deliver more profit (ROI) for its clients' interactive marketing investments. Columbus, OH (PRWeb) April 14, 2008 -- Brulant, Inc., an interactive marketing firm, and ClearSaleing Inc, an online advertising technology company, today announced they have entered into a formal partnership in which Brulant will license ClearSaleing's online advertising web analytics and optimization technology for use across its search engine marketing client base. ...

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Google recently announced a beta version of its long-discussed Pay Per Action (PPA) model. Here's the description from Inside Adwords: Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a pageview, after a user has clicked on your ad on a publisher's site. You'll define an action, set up conversion tracking, and create ...

Continue reading Google’s PPA Model is a Threat to the Affiliate Networks, BUT…. »