ClearSaleing, a GSI Global Marketing Services company and the leader in advertising analytics and multichannel attribution with more than 180 clients leveraging our attribution solution, today announced the findings from the initial launch of CS Altitude.  CS Altitude is the industry’s first scaled statistical advertising attribution methodology that is available to all ClearSaleing clients and is uniquely customized to each specific advertiser.  The launch study finds an average of 36 percent and up to 60 percent of advertiser’s total digital advertising revenue is at-risk under a last-ad methodology.

CS Altitude is an algorithmic, glass-box methodology that statistically attributes value to campaigns and unique advertisements that are influential in driving incremental value.  CS Altitude additionally identifies media saturation and diminishing returns on a daily basis to ensure that advertisers maximize their advertising return on investment opportunity as media market opportunities fluctuate.

“We are tremendously excited about the opportunity this presents for our advertisers,” said Dustin Engel, Chief Marketing and Strategy Officer, ClearSaleing.  “Advertisers now have an objective and statistical approach to value their paid and earned media investments across the entire customer journey. Simply put, advertisers have discussed the value beyond the last-ad for some time with theories and inconclusive studies, but this study of actual client data across all digital advertising interactions proves that value across multiple advertisers with concrete and actual data. There is a bright future ahead for innovative digital advertisers seeking new and better ways to market to their most profitable customers.”

The initial launch of CS Altitude included:

• A specific comparison of CS Altitude’s attributed view of digital advertising to the industry standard last-ad methodology, where 100% of the credit for conversion is given to the advertisement immediately prior to conversion
• 13 unique advertisers across retail, education, and financial services verticals
• >1.1 billion advertising impressions
• >81.5 million advertising clicks
• >3 million conversions

“As a partner of ClearSaleing for almost three years and a provider of attribution services well before that, this pilot reflects what we have seen and have been executing against for some time,” said Ashwini Karandikar, VP of Service Strategy and Development, iProspect.  “The definition of performance marketing is changing. It is multi-channel, and profitable investments can be seen across the entire customer journey to conversion. We are excited about the results of the CS Altitude launch study as it is additional validation for this trend and the benefits of executing beyond the last-ad methodology for our clients.”

The results of the CS Altitude pilot include:

• On average 36% of digital revenue was misallocated using a last-ad methodology and that number was as high as 60%
• In Purchase Paths where there were multiple advertising interactions, there was a 42% lift in revenue per order as compared to single step purchase paths.
• 19% of the advertisers’ revenue was reattributed to display
• 8% of the advertisers’ revenue was reattributed to email and 7% to paid search

“CS Altitude represents a major turning point for our industry,” said Morris Martin, Director of Product Marketing and Strategy, ClearSaleing.   “The digital journeys of an advertiser’s most profitable customers are concealed by the microscopic lens of the last-ad methodology.”  Consequently, media plans have long suffered, resulting in the elimination of diversity across and within media channels. Evolving beyond the last-ad viewpoint via CS Altitude provides a sophisticated and scalable means for advertisers to have an objective view of paid and earned media investment performance. The customized, “glass box” approach provides advertisers with adaptions to their unique marketing environment and the visibility they need to ensure adoption across their entire organization.”

Reserve your Webinar seat now for “The Return of Display: Evolving Beyond the Last-ad” on June 21^st at 2PM EST, featuring the results of the CS Altitude launch study

Register here: https://www1.gotomeeting.com/register/412482529

Please use twitter hash tag #attribution for the webinar.  All questions, time permitting, will be answered via Twitter @ClearSaleing.

About ClearSaleing

ClearSaleing is an industry-leading advertising analytics and attribution platform. ClearSaleing enables innovative advertisers to increase sales volume and overall media mix profitability across their complex mix of advertising investments. The ClearSaleing platform and related services allow innovative clients such as American Greetings, Rosetta, iProspect and Nationwide Insurance to achieve true transparency across their marketing mix performance and to understand which marketing channels are most influential to profit, engagement, and overall return on investment. The company was founded in 2006 and is headquartered in Columbus, Ohio. ClearSaleing is a wholly owned subsidiary of GSI Commerce Inc. (Nasdaq:GSIC).

Columbus, OH (PRWEB) October 26, 2010

Attribution management and advertising analytics leader ClearSaleing announced today that it has been named the 10th fastest growing company in the annual Fast 50 list published by Columbus Business First. Announced during the 15th Annual Fast 50 Luncheon last week, the Fast 50 list recognizes and ranks Central Ohio companies with the greatest average revenue growth over the past two years. ClearSaleing’s Fast 50 profile is available online at the Columbus Business First website.

“We are proud to not only have survived, but actually thrived in this uncertain economy,” said Randall Smith, ClearSaleing’s President. “Being named 10th on the Fast 50 list is really an objective acknowledgment of our hard work and the solid nature of our business. As we continue to create additional value for our customers who are seeking more effective ways to track and manage their spending and ROI across channels, we anticipate even more growth and expansion in 2011.”

Fast 50 nominees must be privately owned companies based in Central Ohio with at least 3 years of operating history and an average of $1 million in annual revenue. Tax forms of nominated companies were submitted to the accounting firm GBQ Partners. Average sales growth percentages were verified and released to Columbus Business First to use in the Fast 50 program.

Proven ROI
ClearSaleing’s attribution technology has been proven to deliver extraordinary ROI. Recently, Forrester Consulting issued a study detailing the value ClearSaleing provides to its clients. The study, titled The Total Economic Impact™ of ClearSaleing, indicates a 605 percent adjusted return-on-investment for companies engaging in ClearSaleing’s attribution management offering, along with additional benefits of time savings, eliminating waste and more.

The Forrester Consulting study, which was commissioned by ClearSaleing and is available at http://landing.clearsaleing.com/tei, looked at the experience of four ClearSaleing clients, including a national financial services organization, an online retail organization, the online retail arm of a multinational automotive products and services company, and a full-service digital advertising agency. Forrester Consulting found that, by using ClearSaleing, these companies experienced a net present value of more than $2.3 million, in addition to improving efficiencies in decision making and media buying and increasing productivity in automation and reporting.

About ClearSaleing
ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes http://www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit http://www.ClearSaleing.com.

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Columbus, OH (PRWEB) September 15, 2010

Forrester Consulting today issued a study detailing the value advanced advertising analytics provider ClearSaleing provides to its clients. The study, titled “The Total Economic Impact™ of ClearSaleing”, indicates a 605 percent adjusted return-on-investment for companies engaging in ClearSaleing’s attribution management offering, along with additional benefits of time savings, eliminating waste and more.

The Forrester Consulting study, which was commissioned by ClearSaleing and is available at http://landing.clearsaleing.com/tei, looked at the experience of four ClearSaleing clients, including a national financial services organization, an online retail organization, the online retail arm of a multinational automotive products and services company, and a full-service digital advertising agency. Forrester Consulting found that, by using ClearSaleing, these companies experienced a net present value of more than $2.3 million, in addition to improving efficiencies in decision making and media buying and increasing productivity in automation and reporting.

“We are thrilled to have the validation of a reliable third-party like Forrester Consulting to back up our more than four years of success in working with clients,” said Adam Goldberg, chief innovation officer and co-founder of ClearSaleing. “This study verbalizes what we at ClearSaleing have long known: our model for managing advertising portfolios is a valuable and irreplaceable asset.”

Forrester Consulting also found that customers are able to more efficiently bid on keywords and tighten ad spend by assigning attribution to each channel and by launching new initiatives to increase conversion rates. With more accurate reporting, customers could focus on new marketing campaigns, landing pages and other strategic projects that resulted in improved conversion rates. The companies interviewed by Forrester Consulting also experienced a significant cost and time savings in reporting, creating a more efficient and prosperous organization.

“The benefits of engaging ClearSaleing have proved nearly limitless for AmericanGreetings.com, providing us a strategic guideline for advertising that is based on measurable and actionable results,” said Tessa Fraser, senior marketing manager of American Greetings Interactive, a long-time ClearSaleing client. “Not only do we now better understand our customers and how to reach them more effectively, we also have eliminated tactics which weren’t reaching our desired audiences. ClearSaleing is an important partner in helping us achieve our long-term goals.”

Forrester Consulting’s proprietary Total Economic Impact methodology examines the cost, benefit, flexibility and risk factors that affect an investment decision. Its multistep approach evaluates the impact a company, like ClearSaleing, can have on an organization.

For more information on the Total Economic Impact study methodology, visit www.forrester.com/TEI. For more information and to read the full ClearSaleing study, visit http://landing.clearsaleing.com/tei.

About ClearSaleing

ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com.

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Columbus, OH (PRWeb) April 14, 2008 — Brulant, Inc., an interactive marketing firm, and ClearSaleing Inc, an online advertising technology company, today announced they have entered into a formal partnership in which Brulant will license ClearSaleing’s online advertising web analytics and optimization technology for use across its search engine marketing client base. With ClearSaleing’s patent-pending online advertising web analytics platform, Brulant will be able to provide its clients with improved measurement, comparison and optimized profit (ROI) across their online advertising portfolios.

“The partnership with ClearSaleing greatly improves our ability to deliver advanced results for client’s online advertising,” said Len Pagon, Brulant’s CEO. “The ClearSaleing technology is ahead of the curve in the search engine marketing industry and will allow us to increase our value proposition to each of our search engine marketing clients.”

The partnership will allow Brulant to seamlessly integrate ClearSaleing’s market-leading, online advertising technology with Brulant’s corporate systems and campaign management processes. Brulant clients will now be able to receive website analytics that measure the full consumer online experience, from initial inquiry to product acquisition. These web analytics deliver greater online intelligence for an extended consumer research and buying experience.

“We are very pleased that one of the premier interactive marketing agencies in the Midwest has done a thoughtful review and chosen to use our advertising analytics and optimization platform to provide added value to its customer base,” said Mike Lanese, ClearSaleing CEO. “Traditional and interactive agencies represent an important, new indirect channel for our technology.”

About Brulant
Brulant is one of the nation’s leading interactive marketing firms infused with deep technology horsepower. Brulant is currently ranked the second largest independently-owned interactive agency in North America and the 3rd fastest growing, overall. Brulant’s capabilities are wrapped around our deep industry knowledge within retail & consumer products, financial services, healthcare, hospitality, manufacturing and services. We understand the unique challenges and goals within these key industries and deliver solutions to help our clients create more meaningful and longer lasting customer relationships, establish a business channel that is highly profitable, and enable the growth of our client’s businesses through the online channel. Some of our clients include Borders, Citizens Bank, Dirt Devil, Fifth Third Bank, Hallmark, Helzberg Diamonds, Kraftmaid, ICI Paints, Marriott, Medical Mutual, National City, Nationwide, Things Remembered, and Tractor Supply Company.

For more information, visit us at www.brulant.com
Brulant
3700 Park East Drive, Suite 300
Beachwood, Ohio 44122

About ClearSaleing
ClearSaleing is an advertising analytics and optimization company that helps Internet retailers and direct marketers improve the performance of their search engine marketing campaigns and conclusively prove their results through a technology that measures and optimizes profit – the only metric that matters. Located in Columbus, Ohio, ClearSaleing is rapidly becoming the choice of online advertisers who need transparency, flexibility and accountability in the management of their online advertising campaigns.

Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a pageview, after a user has clicked on your ad on a publisher’s site. You’ll define an action, set up conversion tracking, and create ads that publishers in the Google content network can then choose to place in new ad units on their site.

Andy Beal thinks that the development of the PPA beta represents a serious threat to the affiliate networks such as Commission Junction and Linkshare.

A lot has already been said on this announcement, so we won’t spill more much ink. But a few items are worth commenting on:

1. We agree with Andy Beal that this development will challenge the affiliate networks. But don’t underestimate their ability to adapt and refocus their efforts on value added service that Google probably won’t provide.
2. CPA is only being offered on the Content Network on a limited basis. It’ll take some time for advertisers and publishers to figure out the nuances before they can make a significant commitment to the new model. Until then, CPC will continue to be the dominant component of advertising & probably for years to come.
3. For more sophisticated advertisers, there’s really nothing new in a CPA model. If you advertise with a CPC model, you already have an implicit CPA based on your CPC conversion rate (even if you don’t realize it). If you’re tracking your sales down to the granular, profit level, then you can and should be deriving the CPA you can really afford, in addition to managing your spend by profitability.
4. If you choose a CPA based on percentages, a retailer with higher average sales prices will, all things being equal, always rank higher than you.
5. If you choose a straight CPA based on sales, then you’ll still have to account for a variable profit margin. If you’re not tracking your sales back to your keywords, you won’t be able to determine which keywords deliver the best orders.
6. We believe CPA will help many advertisers who had to abandon the content network due to low quality traffic. The CPA model will help them get back into the content network, but they will require detailed tracking to determine which CPA type works best for their mix of products and services and their average sale price and actual profit per order.
7. We also like CPA for lead generation, but as with any lead gen activity, you MUST have a system that can track off-line conversions. Without the connection to an off-line sales system, you won’t be able to accurately assess the quality of the leads being delivered through CPA ads.