Give credit where credit is due. Any marketer who works to attract and retain customers online can profess that consumer behavior is constantly shifting. With the explosive growth of social media outlets, video advertising, and mobile marketing, brands are struggling to determine how to profitably add these new marketing channels to their strategy, without sacrificing their core online assets in search marketing, display advertising, email marketing, and more. Enter Attribution Management. If you ...

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Randy Smith is President of ClearSaleing, an advertising analytics and attribution management platform company. As part of its "State of..." series of articles with industry executives, AdExchanger.com sat down with Smith to discuss his company, his views on the space, and the state of ClearSaleing today. AdExchanger.com: What would you say has changed at ClearSaleing since you were acquired by eBay? RS: There's an after‑transition effect. For example, Adam Goldberg has left ClearSaleing and is ...

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Leader in Advertising Analytics and Multichannel Attribution Empowers Marketers to Create More Targeted and Strategic Campaigns Faster Than Ever COLUMBUS, Ohio, November 10, 2011 – ClearSaleing, an industry leading advertising analytics and attribution platform today announced the launch of ClearSaleing (CS) Barometer™, an advanced analytics solution that enables marketers to measure performance more precisely than ever before. CS Barometer provides deeper and more accurate insight into consumer behavior and the social ...

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Article from DM News on 11/9/11 By: Juan Martinez Randy Smith, president of analytics company ClearSaleing, discusses the GSI Commerce and eBay acquisitions and what his company can do to help clients drive customer loyalty. Direct Marketing News (DMN): It's been about 10 months since ClearSaleing was acquired by GSI Commerce and about seven months since GSI was acquired by eBay. How has your company changed in that time? Randy Smith (ClearSaleing): As with any acquisition you go ...

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Since 2004, advertising spend on paid search stimulated by Google, has steadily outpaced spend on display media; however, recent reports predict that display will return to it’s former glory in the near future. Learn what has prohibited display advertising spend, identify your potential advertiser revenue at risk and depart with insights that will empower you to challenge & reevaluate your current media optimization processes. Watch ...

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ClearSaleing, a GSI Global Marketing Services company and the leader in advertising analytics and multichannel attribution, today announced the launch of its “Optics” advertising performance solution, alongside the release of its next generation ...

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Back in 2006, I and my other co-founders built this company to solve a simple problem…advertisers needed a better way to measure and value their digital ad investments.  Since that time, our path has evolved to completely reshape how marketers track, measure, and optimize not just their digital campaigns, but their entire marketing mix.   We have led innovation in the industry in the areas of advanced modeling, customer analytics, multi-brand ...

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ClearSaleing’s Innovative Technology Enables Marketers to Plan, Measure and Optimize their Online Media Campaigns KING OF PRUSSIA, Pa.--(BUSINESS WIRE)--GSI Commerce Inc. (Nasdaq: GSIC) today announced its Global Marketing Services division has acquired ClearSaleing, a Columbus, Ohio-based provider of advanced advertising analytics and attribution management. The acquisition of ClearSaleing broadens and deepens the division’s portfolio of marketing services offerings and overall market position. Terms of the deal were not disclosed. “ClearSaleing’s innovative ...

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The lottery has a slogan, "You have to play to win." In business, you have to be considered to win. The more often you are considered the more chances you have to win. If you want to increase your odds of being considered, and even more importantly, increase your odds of winning, then you need to engage consumers as early as possible in the buying cycle...

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If your company has conversions that occur offline, either on the phone or at a brick and mortar store, you need to understand if those offline conversions are a result of your online advertising. If you don't figure this out, you're undervaluing your advertising, which leads to poor optimization decisions. Rather than trust the myriad studies done by search engines and other third parties about the ...

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Testing seems to be the answer to everything advertising-related these days. When an audience member asks a tough question at a conference, a panel member inevitably says, "You have to test." Many of the things that we want to know or try requires that we set up a test. Tests typically need to run for a period that is twice as long as your average sales cycle ...

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Forrester Consulting Study Reports ClearSaleing Delivers 605 Percent ROI Via Attribution; Visit ClearSaleing at Shop.org Booth #1008 (PRWEB) September 28, 2010 -- ClearSaleing, a leader in attribution management and advertising analytics, will share results of a Forrester Consulting study that shows its technology delivers a record-breaking 605% ROI at the annual Shop.org summit conference, September 27-29, Gaylord Texan Hotel and Convention Center, Dallas, Texas. ClearSaleing co-founder ...

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