Google recently introduced "Seller Ratings", which are 4 and 5 star ratings that accompany paid search ads and are based on reviews of your site aggregated from review sites all around the Web. Google seller ratings allow people to find merchants that are highly recommended by other online shoppers. To see an example, perform a Google search for "Orthopedic Shoes.” Look for the paid search ads (at the top and ...
Continue reading How To Increase Click-Through Rates Using Google Seller Ratings »
On January 16, 2009, I wrote, “What is the Value of a Facebook Fan”, which has been one of the more popular blogs I’ve written to date. In that blog, I valued a fan the way one would price an impression of a display ad. Simply put, for each fan you receive, 164 friends of theirs would be notified in their news feed (164 was the average number of ...
Continue reading Finding New Customers through Social Media »
Recently, I’ve had the opportunity to test a technology and read about a new one dedicated to putting more power in users hands to control the advertising they see on the Internet. Consumers and privacy watch dogs are getting more and more concerned about information companies have for the purposes of targeting ads more effectively. At the same time, companies want to do a better job of making sure they ...
Continue reading Removing the Veil from Web Advertising »
Article originally published here on the Search Engine Watch Blog
For years now, marketers have been able to buying display advertising, either by cost per impression (CPM), cost-per-click (CPC), or cost per action (CPA). More companies are opting for the CPA route, which on the surface seems like a much safer ...
Continue reading What’s the ‘A’ In CPA For Display? »
Epic social media successes Facebook and Twitter have many marketers scrambling to figure out how, or if, they should include these trendy sites in their marketing mix.
The hard fact is, social media, like any other marketing program — email, pay per click, affiliates, etc. — is less about luck and instant success, and much more about common sense, ...
Continue reading ROI Magazine: Social Media Marketing- Getting in the Game »
We at ClearSaleing have spent the last 4 years touting the importance of moving past last click when it comes to analyzing your online media. Back when we first started in 2006, it seemed like no one else had begun to use this concept, let alone discuss it. In 2007, I was invited to speak at Search Engine Strategies New York on the topic of attribution, as it pertained to ...
Continue reading Getting Value Out of Google Search Funnels »
We’ve met with several companies in the Social Media Monitoring space. After seeing their products, I can definitely see some value in what they provide. There are certain actions that are clear cut from this type of data, while other actions are not as clear to me.
All social monitoring technologies pull data from popular social sites, such as Facebook, Twitter, Blogger, MySpace, etc. Since they all pull data from the ...
Continue reading Analyzing The Value Of Social Media Monitoring »
Advertising has always been a tricky business. With the dawn of advertising on the internet, that tricky situation became an impossibly intricate one: a dizzying array of mouse clicks, website "hits" and page referrals.
While companies jockeyed to accurately measure the success of internet advertising, Columbus-based ClearSaleing Inc. has become a leader in ensuring its clients are getting the most bang for their online advertising ...
Continue reading Clear sailing for ClearSaleing as Clients Come Calling for Ad Analytics »
In previous posts, I’ve tried to explain the reasons behind the frustrating fact that some report data just won’t ever match. This week’s topic is a no-brainer. To best describe why reports created by pulling data from different data sources won’t match other reports, let’s see it visually.
So, why is this a problem? Say you haven’t configured your web analytics to track your PPC, or maybe an agency ...
Continue reading Understanding Attribution Part III: A Visual Blog »
The latest webinar in the Attribution Management Forum series is now available for on-demand viewing. Attribution Management: Common Myths & Misconceptions provides an overview of the 12 most commonly held beliefs about the concept of attribution management. Other topics discussed in the webinar include:
How to analyze your current attribution management status (or lack of it);
Are there any good tools available?
Which ads and sources should ...
Continue reading Webinar Available- Attribution Management: Common Myths & Misconceptions »
Attribution is a new concept to many marketers. And a natural reaction to seeing new information, especially information (or data) that is different, is to question the accuracy of the reports (data). The way that seems most logical to confirm that the new numbers are correct is to compare one report to another. In my last post I introduced this series of blogs hoping to alleviate frustration that many marketers ...
Continue reading Understanding Attribution: All Reports Are Not Created Equally »
When something gains a lot of popularity, whether it is a new product, a celebrity, a political view, a new business process, etc., you have your supporters and detractors. Typically, the supporters only see things with rosy colored glasses, which could cause them to ignore any negatives, while detractors use a lot of half-truths or flat out lies to represent their point of view. Given that Attribution Management is amongst ...
Continue reading Attribution Myths & Misconceptions »
