Once again Attribution Management proves to be a hot topic at industry conferences and shows around the country. ClearSaleing co-founder and CIO, Adam Goldberg, explains some common questions and issues surrounding attribution management at this year's Etail West conference in Palm Desert, CA.
Continue reading Attribution Management Hot Topic at Etail West 2010 »
ClearSaleing’s advertising analytics and paid search campaign improvement on the agenda at etailer summit
Columbus, OH (PRWEB) February 22, 2010 -- ClearSaleing, a technology and thought leader in attribution management, and American Greetings will delve into the emerging science of attribution and how it can help online retailers improve conversions rates via all marketing channels at the annual eTail West conference, February 22-25, ...
Continue reading ClearSaleing and American Greetings Team Up To Teach The Whys And Hows Of Attribution Management At eTail West »
Debuting at eTail West, ClearSaleing enables marketers to set expiration dates to see which clicks really convert
Columbus, OH (PRWEB) February 22, 2010 -- Clicks are great but the best clicks are those that move customers to a conversion in a reasonable timeframe. Advertisers and agencies have been looking for a means of setting time limits on clicks to see which ones truly influence a conversion. ClearSaleing, a technology and ...
Continue reading ClearSaleing Puts an Expiration Date on Clicks in Latest Enhancements to Award-Winning Analytics Platform »
Last January, I wrote about finding The Value of a Facebook Fan, which effectively took the number of fans a brand has on Facebook, multiplied that by the average number of friends a Facebook user has to determine the number of impressions each brand would receive from each users network, and then applied an avera
ge CPM for display media to ...
Continue reading Search Engine Land: Is Celebrity Tweetvertising Worth Paying For? »
Why does accuracy matter when measuring marketing effectiveness? Accuracy matters because in today’s world, marketing decisions are made on data. The best creative is not the one that makes us laugh the hardest, and it’s not the one that we remember for the longest period of time. No, it’s the one that produces the most profit. The more accurately we can measure our marketing effectiveness, the better decisions we make, ...
Continue reading Search Engine Land: One Small Step For Marketers, One Giant Leap In Profit »
By Joy Brazelle, Director, Product Marketing and Professional Services
Background
Back in the good old days of marketing, marketers made decisions solely based on their gut feelings. They'd create their marketing and media plans, and then print out a huge spreadsheet filled with marketing launches, ad buys, and creatives for the year. The agency and the client would gather around the conference room table and debate one approach versus another until they ...
Continue reading The Attribution Opportunity – Widening the Top of the Funnel »
Forrester Research, Inc. recently released their Interactive Attribution Q4: 2009 report, a 44-criteria evaluation of interactive attribution vendors.
Reading the report will give you an understanding of how Forrester sees each vendor in the space and what each vendor’s strengths and weaknesses are. One key point in the analysis is there is not one specific way to do attribution—each vendor approaches attribution in a ...
Continue reading Search Engine Land: Attribution- What It Is And Why It’s Important »
Search marketing continues to dominate the online marketing landscape even as other digital strategies gain traction. For marketers, the ability to accurately test and measure the role of search in a customer's purchase decision is more important than ever as they diversify their online marketing efforts in response to the growing popularity of Twitter, Facebook and other online channels.
"With the economy, more people are searching for discount-related terms" and fewer ...
Continue reading DM News: Search and discover new opportunities »
Almost every day I read articles about the difficulty of measuring the impact of social media on a brand. There are big debates not only about how to measure, but also about what to measure. But perhaps it is worth taking a step back to ask, "Why should you measure social media?"
I’ll bet the answer for many marketers is...
Continue Reading
Continue reading Measuring Social Media – But Why? »
Get a Game Plan: 10 Tips for Making Your Marketing More Successful in 2010
It seems like just a few months ago we were getting ready for the 2008 holidays, which makes it even harder to imagine that the year 2009 is quickly coming to an end. If you're like many marketers, you're wrapping up 2009 and already planning ahead for 2010. As you're closing out your 2009 files and looking ...
Continue reading 10 Tips for Making Your Marketing More Successful in 2010 »
By Amy Hooker, Maven Communications
During a fascinating and insightful hour-long webinar December 1, account managers, brand managers and search marketers from advertisers and agencies listened to Forrester Research analyst Emily Riley and ClearSaleing co-founder Adam Goldberg explain why attribution management is a discipline that should be applied to marketing spend at all budget levels.
Webinar participants learned that attribution is the practice of distributing credit for ...
Continue reading Forrester-ClearSaleing Webinar Examined the ROI Benefits of Emerging Science »
View the Webinar
Fewer than one third of online marketers are happy with their ability to measure interactive media. The main reason is that the industry standard of crediting the last click or last interaction is flawed. Recently, several leading players in the industry have introduced the concept of attribution measurement, which assigns credit to multiple touch points in a consumer's purchase path.
Continue reading Webinar On-Demand- Interactive Attribution: The Last Click Measurement Is Dead. Now What? »