Benefits of Cloud Hosting to be Focus of ClearSaleing-Hosting.com Booth Discussions
Columbus, OH (PRWEB) August 31, 2010Virtualization and cloud computing adds tremendous value in reducing IT complexity and enabling IT as a service. At VMWorld, San Francisco, Moscone Center, August 31-September 2, ClearSaleing, the industry leader in advertising analytics and attribution management, and Hosting.com,a global provider of enterprise-class IT infrastructure solutions, ...
Continue reading Visit ClearSaleing at Hosting.com Booth # 1608, VMWorld, San Francisco, August 31-September 2 »
If you don't have the ability to track view-through information (otherwise known as post-impression information) on display ads, it's difficult to optimize display campaigns.
A/B Testing
Historically, display optimization has been done through A/B testing. You run the display campaign, you look at how that affects your KPIs (profit, revenue, ROI, CPA, etc.), and if you see lift in the KPIs you're focused on, ...
Continue reading Search Engine Watch: Optimizing Display »
From the SES San Fransisco conference and expo, listen as Webmaster Radio interviews ClearSaleing CIO and co-founder Adam Goldberg. Discussions include the purchase path, the chronological sequence of events that take place prior to conversion, and attribution analytics.
Listen here
Continue reading Podcast: Attribution Analytics and the Purchase Path »
Google recently introduced "Seller Ratings", which are 4 and 5 star ratings that accompany paid search ads and are based on reviews of your site aggregated from review sites all around the Web. Google seller ratings allow people to find merchants that are highly recommended by other online shoppers. To see an example, perform a Google search for "Orthopedic Shoes.” Look for the paid search ads (at the top and ...
Continue reading How To Increase Click-Through Rates Using Google Seller Ratings »
San Francisco (PRWEB) August 17, 2010
Controlling advertising costs is a top-of-mind consideration these days, but negotiating a lower Cost of Acquisition (CPA) is tough without convincing data to back it up. At booth 320 during Search Engine Strategies San Francisco, August 16-20, ClearSaleing, the industry leader in advertising analytics and attribution management, will show how applying attribution criteria to CPA ...
Continue reading Negotiating Advertising Cost of Acquisition: ClearSaleing and American Greetings Reveal Best Practices in Limiting Spend Waste via Attribution »
Date: Wednesday August 25, 2010
Time: 1:00 PM EDT | 10:00 AM PDT
Register now for the upcoming webinar Let’s Hear It For The Brand: Attribution Management.
Knowing that there are more effective ways to measure and budget is one thing; knowing how to put that knowledge into action for your specific business goals is quite another.
Join Range Online Media and ClearSaleing as we approach attribution ...
Continue reading Let’s Hear It For The Brand: Attribution Management »
Partnership increases advertisers' profits through personality-level understanding
COLUMBUS, Ohio, Aug. 10 /PRNewswire/ -- ClearSaleing, the industry leader in advertising analytics and attribution management, and Mindset Media, the makers of the world's first and only psychographic ad technology, today announced a partnership to provide advertisers with a powerful ...
Continue reading ClearSaleing and Mindset Media First to Offer Integrated Advertising Analytics and Psychographic Profiling to Advertisers »
On January 16, 2009, I wrote, “What is the Value of a Facebook Fan”, which has been one of the more popular blogs I’ve written to date. In that blog, I valued a fan the way one would price an impression of a display ad. Simply put, for each fan you receive, 164 friends of theirs would be notified in their news feed (164 was the average number of ...
Continue reading Finding New Customers through Social Media »
Google has launched a new mobile local ad product that extends the click-to-call phone number functionality that debuted at the beginning of the year.
This latest enhancement lets marketers embed maps within expandable ad units, and then target the ads according to a customer's immediate location. When the ad is expanded, it pinpoints the business' location on a map along with a click-to-call phone number and ...
Continue reading MarketingVOX: Will Google’s New Mobile Ad Format Usher in CPA on a Wide Scale? »
Article originally published here on the Search Engine Watch Blog
For years now, marketers have been able to buying display advertising, either by cost per impression (CPM), cost-per-click (CPC), or cost per action (CPA). More companies are opting for the CPA route, which on the surface seems like a much safer ...
Continue reading What’s the ‘A’ In CPA For Display? »
The next webinar in the Attribution Management Forum series, Attribution's Other Actionable Benefits, is Wednesday August 4th at 1pm EST.
Attribution Management is about giving credit where credit is due. In the process of applying attribution management to measure your online media, there is a lot of other information that can be garnered and turned into action. In this free ...
Continue reading Upcoming Webinar: Attributions Other Actionable Benefits »
We at ClearSaleing have spent the last 4 years touting the importance of moving past last click when it comes to analyzing your online media. Back when we first started in 2006, it seemed like no one else had begun to use this concept, let alone discuss it. In 2007, I was invited to speak at Search Engine Strategies New York on the topic of attribution, as it pertained to ...
Continue reading Getting Value Out of Google Search Funnels »
