This series has explored the factors for successful adoption of an attribution program: Factor 1 – Expectations, Factor 2 – Goals, Factor 3 – Reporting. And now for the conclusion of the real-life story of the two fictional companies, “Set it & Forget it, Co.” and “Adoption, Inc.”
Factor 4 - Optimization: Is ...
Continue reading Factor 4 – Optimization: Is attribution data being used for optimization? »
Digital Marketing Attribution, the practice of tracking and allocating credit back to each of the marketing touch-points leading up to a conversion, is growing in importance. While most marketers are now familiar with the concept, execution remains elusive for many companies. To help clients successfully adopt attribution programs, we have been sharing the real story of two fictional companies “Set it & Forget it, Co.” and “Adoption, Inc.”. In our ...
Continue reading 4 Factors for Successful Adoption of an Attribution Program: Factor 3 – Reporting »
In our last installment, our fictional friends “Set it & Forget it, Co.” and “Adoption, Inc.” were seeing mixed results in the adoption of their attribution programs. Set it & Forget it was struggling as they had not prepared their team for the expected changes to performance; some channel managers embraced the results and others did not, depending on the story the results told. In the meantime, Adoption Inc. was ...
Continue reading 4 Factors for Successful Adoption of an Attribution Program: Factor 2 – Goals »
As customers continue to become more savvy online, the likelihood of them interacting with multiple marketing activities prior to their purchase is increasing. And as a result, more marketers are relying on digital marketing attribution -- the practice of tracking and allocating credit back to each of the marketing touch-points leading up to a conversion.
Today, many marketers are familiar with the concept of attribution, but fewer have taken full advantage ...
Continue reading 4 Factors for Successful Adoption of an Attribution Program: Factor 1 – Expectations »
ClearSaleing, the industry-leading marketing analytics and attribution platform, has been included in Econsultancy’s second annual Attribution Management Buyer’s Guide, released October 31, 2012. The guide is aimed at marketers who want to spend their budgets more efficiently by understanding the relationship between different digital and offline customer touch points, and allocate value accordingly.
Vendors were selected for the report based on a combination of factors including:
• Capabilities (services / products)
• Experience (qualifications / ...
Continue reading Econsultancy Marketing Attribution Management Buyer’s Guide 2013 »
Forrester Research Report: The Purchase Path of Online Buyers in 2012
For a second consecutive year, Forrester Research has partnered with GSI Commerce and its digital agency, True Action, to analyze 77,000 consumer orders with the goal of evaluating how shoppers were influenced by various marketing touchpoints prior to an online purchase. ClearSaleing provided marketing analytics and attribution modeling.
The report will help marketers learn:
How consumers interact with multiple marketing channels before ...
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Osur joins the organization with accomplished digital marketing career
COLUMBUS, Ohio (June 28, 2012) — ClearSaleing, a GSI Marketing Services company and the leader in advertising analytics and multichannel attribution, today announced Ari Osur has joined the organization as general manager. In this role, Osur will be responsible for growing business revenue and leading the day-to-day operations of ClearSaleing.
Continue reading Ari Osur Tapped To Lead ClearSaleing As General Manager »
Received Highest Score Possible for Product Strategy and among Strong Performers in cross-channel attribution
COLUMBUS, Ohio, May 3, 2012 – ClearSaleing, an industry leading advertising analytics and attribution platform, today announced it has been cited as a Leader in the recently released report, “The Forrester Wave™: Interactive Attribution Vendors, Q2 2012”.
In the Interactive Attribution Wave, ClearSaleing’s high scores include:
In the current offerings evaluation, ClearSaleing was among the top 3 ...
Continue reading Independent Research Firm Cites ClearSaleing as a Leader in Attribution Management »
Attribution analysis shows which marketing channels may have the most influence on profit and engagement this year
COLUMBUS, Ohio (Feb. 9, 2012) – ClearSaleing, an industry leading advertising analytics and attribution platform, today released “A Guide to Market Leadership in 2012: A ClearSaleing Online Advertising Study.” The report draws from ClearSaleing’s attribution analysis of more than 56 billion ad impressions and $13 billion in resulting revenue, to identify the trends ...
Continue reading ClearSaleing Online Advertising Study Shows Social Media and Display Influence Conversion Quality »
Give credit where credit is due.
Any marketer who works to attract and retain customers online can profess that consumer behavior is constantly shifting. With the explosive growth of social media outlets, video advertising, and mobile marketing, brands are struggling to determine how to profitably add these new marketing channels to their strategy, without sacrificing their core online assets in search marketing, display advertising, email marketing, and more.
Enter Attribution Management.
If you ...
Continue reading The Power of Attribution Marketing »
Leader in Advertising Analytics and Multichannel Attribution Empowers Marketers to Create More Targeted and Strategic Campaigns Faster Than Ever
COLUMBUS, Ohio, November 10, 2011 – ClearSaleing, an industry leading advertising analytics and attribution platform today announced the launch of ClearSaleing (CS) Barometer™, an advanced analytics solution that enables marketers to measure performance more precisely than ever before. CS Barometer provides deeper and more accurate insight into consumer behavior and the social ...
Continue reading ClearSaleing Launches Barometer™ to Provide Advanced Data Insights for Digital Marketers »
Since 2004, advertising spend on paid search stimulated by Google, has steadily outpaced spend on display media; however, recent reports predict that display will return to it’s former glory in the near future.
Learn what has prohibited display advertising spend, identify your potential advertiser revenue at risk and depart with insights that will empower you to challenge & reevaluate your current media optimization processes. Watch ...
Continue reading Is Your Advertiser Revenue at Risk? OMMA Metrics Video Presentation »