This holiday season, consumer wallets will be tighter and competition for online purchases the toughest in history. How can an online retailer do the best job of closing sales? The answer is simple: by better understanding their customers through strategic behavioral data and analysis.
Columbus, OH (PRWEB) September 29, 2009 -- This holiday season, consumer wallets will be tighter and competition for online purchases the toughest in history. How can ...
Continue reading Get Closer to Your Customers this Holiday Season: ClearSaleing Launches Customer Behavior Module with Complete Purchase Path and Latency Analysis »
Allegro Medical Increases Pay-Per-Click ROI More Than 100% with ClearSaleing
Allegro Medical Supplies Inc. is the leading provider of life-enhancing products. Through innovation and a strong focus on customer service, Allegro Medical provides its customers with the distinct advantage of unparalleled product selection, competitive prices and the convenience of speedy home delivery. Allegro's strong Web presence is bolstered by its high quality e-commerce site.
Before ClearSaleing: How to Determine the ...
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Most companies have difficulty justifying the purchase of general top-of-the-funnel keywords such as "slippers" because typically, these types of terms don't seem to convert—at least when measured by using the “last click” method, where all conversion credit is given to the ad clicked on immediately preceding the purchase. Add this to the fact that general terms are usually more expensive than branded terms like "LL Bean" or "Victoria's Secret” ...
Continue reading ClearSaleing Increases Client Profit 131% »
SafeAuto: In Less Than 12 Months, Online Advertising Grows Policy Base by 33%
SafeAuto Insurance Company, one of the nation's leading car insurance companies, is certainly no stranger to advertising—in fact, television, radio and print ads have served as the company's marketing mainstay since it began in 1993. But when Elie Deshe joined the company in 2006, and last year became its Director of Emerging Media and Event Marketing, he ...
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Opening Your Eyes to Attribution or the Danger of Last-Click Decisions
Executive Summary
A well-known advertising agency was tasked by a high-profile healthcare e-Tail client with running a proof-of-concept online advertising campaign. The goal was to find the highest return on ad spend (ROAS) for dollars spent using pay-per-click (PPC) ads, blog advertising and social media. The agency was given a budget supplement and asked to execute campaigns.
After consulting ...
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