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Leading Manufacturer of Molded Children's Products is Latest to Sign with Internet Advertising and Search Engine Marketing Technology Sensation, ClearSaleing. Columbus, OH (PRWEB) August 14, 2007 --Innovative search engine marketing technology leads Step2 to select ClearSaleing to manage its paid search and comparison shopping engine advertising programs. Step2 recently entered into an agreement with ClearSaleing to track and optimize its online advertising campaigns through search engine marketing technology. "We are ...

Continue reading Search Engine Marketing Technology From ClearSaleing Pushes Step2 ‘A Step Beyond’ »

We get asked, “Is my conversion rate what it's supposed to be?”on a pretty regular basis. It's always tough give an exact answer for specific circumstances because actual conversion rates depend on many variables, including seasonality, web site response time, ad quality, etc. It takes a disciplined approach to hone in on the factors that influence the conversion rate for each customer. Benchmark Data While we can't give you an exact ...

Continue reading Is Your Conversion Rate What it’s Supposed to Be? »

Many companies advertise low budget services for sending your data feeds to the Comparison Shopping Engines (CSE's). Each engine has its own file format, and the value proposition of these companies is that you only need to create one feed and they will handle sending that feed to all the engines. At a high level, all of the feed provider vendors have the same value proposition. However, ...

Continue reading Do You Have the Right Data Feed Provider for Your Shopping Comparison Engines? »