Last January, I wrote about finding The Value of a Facebook Fan, which effectively took the number of fans a brand has on Facebook, multiplied that by the average number of friends a Facebook user has to determine the number of impressions each brand would receive from each users network, and then applied an avera
ge CPM for display media to ...
Continue reading Search Engine Land: Is Celebrity Tweetvertising Worth Paying For? »
Almost every day I read articles about the difficulty of measuring the impact of social media on a brand. There are big debates not only about how to measure, but also about what to measure. But perhaps it is worth taking a step back to ask, "Why should you measure social media?"
I’ll bet the answer for many marketers is...
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Continue reading Measuring Social Media – But Why? »
Get a Game Plan: 10 Tips for Making Your Marketing More Successful in 2010
It seems like just a few months ago we were getting ready for the 2008 holidays, which makes it even harder to imagine that the year 2009 is quickly coming to an end. If you're like many marketers, you're wrapping up 2009 and already planning ahead for 2010. As you're closing out your 2009 files and looking ...
Continue reading 10 Tips for Making Your Marketing More Successful in 2010 »
Originally published here on the Search Engine Land Website
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There have been numerous reports published over the years by Google, Yahoo and Microsoft that attempt to prove how the use of display advertising, when combined with search, can increase your overall campaign performance.
A recent report published by iProspect, Search Engine Marketing and Online Display Integration Study was featured in an article for MediaPost ...
Continue reading Search + Display Advertising = Reduced Cost Per Acquisition »
By: Adam Goldberg, Co-Founder and Chief Innovation Officer, ClearSaleing
Originally published here on Search Engine Land website
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When I speak to lead generation marketers at conferences and shows, the first thing I tell them is to get beyond a Cost Per Lead (CPL) metric and to tie their closed deals back to the lead and back to the ads that produced the lead. Once they're ...
Continue reading How to Optimize When You Have Long Sales Cycles »