ClearSaleing, the industry-leading marketing analytics and attribution platform, has been included in Econsultancy’s second annual Attribution Management Buyer’s Guide, released October 31, 2012. The guide is aimed at marketers who want to spend their budgets more efficiently by understanding the relationship between different digital and offline customer touch points, and allocate value accordingly.
Vendors were selected for the report based on a combination of factors including:
• Capabilities (services / products)
• Experience (qualifications / ...
Continue reading Econsultancy Marketing Attribution Management Buyer’s Guide 2013 »
Osur joins the organization with accomplished digital marketing career
COLUMBUS, Ohio (June 28, 2012) — ClearSaleing, a GSI Marketing Services company and the leader in advertising analytics and multichannel attribution, today announced Ari Osur has joined the organization as general manager. In this role, Osur will be responsible for growing business revenue and leading the day-to-day operations of ClearSaleing.
Continue reading Ari Osur Tapped To Lead ClearSaleing As General Manager »
Received Highest Score Possible for Product Strategy and among Strong Performers in cross-channel attribution
COLUMBUS, Ohio, May 3, 2012 – ClearSaleing, an industry leading advertising analytics and attribution platform, today announced it has been cited as a Leader in the recently released report, “The Forrester Wave™: Interactive Attribution Vendors, Q2 2012”.
In the Interactive Attribution Wave, ClearSaleing’s high scores include:
In the current offerings evaluation, ClearSaleing was among the top 3 ...
Continue reading Independent Research Firm Cites ClearSaleing as a Leader in Attribution Management »
Attribution analysis shows which marketing channels may have the most influence on profit and engagement this year
COLUMBUS, Ohio (Feb. 9, 2012) – ClearSaleing, an industry leading advertising analytics and attribution platform, today released “A Guide to Market Leadership in 2012: A ClearSaleing Online Advertising Study.” The report draws from ClearSaleing’s attribution analysis of more than 56 billion ad impressions and $13 billion in resulting revenue, to identify the trends ...
Continue reading ClearSaleing Online Advertising Study Shows Social Media and Display Influence Conversion Quality »
Give credit where credit is due.
Any marketer who works to attract and retain customers online can profess that consumer behavior is constantly shifting. With the explosive growth of social media outlets, video advertising, and mobile marketing, brands are struggling to determine how to profitably add these new marketing channels to their strategy, without sacrificing their core online assets in search marketing, display advertising, email marketing, and more.
Enter Attribution Management.
If you ...
Continue reading The Power of Attribution Marketing »
Leader in Advertising Analytics and Multichannel Attribution Empowers Marketers to Create More Targeted and Strategic Campaigns Faster Than Ever
COLUMBUS, Ohio, November 10, 2011 – ClearSaleing, an industry leading advertising analytics and attribution platform today announced the launch of ClearSaleing (CS) Barometer™, an advanced analytics solution that enables marketers to measure performance more precisely than ever before. CS Barometer provides deeper and more accurate insight into consumer behavior and the social ...
Continue reading ClearSaleing Launches Barometer™ to Provide Advanced Data Insights for Digital Marketers »
Launch study finds an average of 36 percent and up to 60 percent of advertisers’ total digital advertising revenue is at-risk
ClearSaleing, a GSI Global Marketing Services company and the leader in advertising analytics and multichannel attribution with more than 180 clients leveraging our attribution solution, today announced the findings from the initial launch of CS Altitude. CS Altitude is the industry’s first scaled statistical advertising attribution ...
Continue reading ClearSaleing’s Altitude Exposes a 36 Percent Flaw in Last-ad Attribution »
ClearSaleing, a GSI Global Marketing Services company and the leader in advertising analytics and multichannel attribution, today announced the launch of its “Optics” advertising performance solution, alongside the release of its next generation ...
Continue reading ClearSaleing Launches “Optics” Digital Advertising Analytics Platform »
Back in 2006, I and my other co-founders built this company to solve a simple problem…advertisers needed a better way to measure and value their digital ad investments. Since that time, our path has evolved to completely reshape how marketers track, measure, and optimize not just their digital campaigns, but their entire marketing mix. We have led innovation in the industry in the areas of advanced modeling, customer analytics, multi-brand ...
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ClearSaleing’s Innovative Technology Enables Marketers to Plan, Measure and Optimize their Online Media Campaigns
KING OF PRUSSIA, Pa.--(BUSINESS WIRE)--GSI Commerce Inc. (Nasdaq: GSIC) today announced its Global Marketing Services division has acquired ClearSaleing, a Columbus, Ohio-based provider of advanced advertising analytics and attribution management. The acquisition of ClearSaleing broadens and deepens the division’s portfolio of marketing services offerings and overall market position. Terms of the deal were not disclosed.
“ClearSaleing’s innovative ...
Continue reading GSI Commerce’s Global Marketing Services Division Acquires ClearSaleing to Expand Offerings in Advertising Analytics and Attribution »
The lottery has a slogan, "You have to play to win." In business, you have to be considered to win. The more often you are considered the more chances you have to win.
If you want to increase your odds of being considered, and even more importantly, increase your odds of winning, then you need to engage consumers as early as possible in the buying cycle...
Continue reading SEW Blog: How to Successfully Use Advertising to Get into the Consumer’s Consideration Set »
If your company has conversions that occur offline, either on the phone or at a brick and mortar store, you need to understand if those offline conversions are a result of your online advertising. If you don't figure this out, you're undervaluing your advertising, which leads to poor optimization decisions.
Rather than trust the myriad studies done by search engines and other third parties about the ...
Continue reading SEW Blog: Connecting Rings and Bricks to Clicks (Connecting Online to Offline) »