Give credit where credit is due. Any marketer who works to attract and retain customers online can profess that consumer behavior is constantly shifting. With the explosive growth of social media outlets, video advertising, and mobile marketing, brands are struggling to determine how to profitably add these new marketing channels to their strategy, without sacrificing their core online assets in search marketing, display advertising, email marketing, and more. Enter Attribution Management. If you ...

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Leader in Advertising Analytics and Multichannel Attribution Empowers Marketers to Create More Targeted and Strategic Campaigns Faster Than Ever COLUMBUS, Ohio, November 10, 2011 – ClearSaleing, an industry leading advertising analytics and attribution platform today announced the launch of ClearSaleing (CS) Barometer™, an advanced analytics solution that enables marketers to measure performance more precisely than ever before. CS Barometer provides deeper and more accurate insight into consumer behavior and the social ...

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Attribution management is about giving credit where credit is due. In the process of applying attribution management to measure your online media, a lot of other information can be garnered and turned into action. Attribution management begins with a tracking technology in place that allows you to track both clicks and view-throughs, and tracks beyond the last click. Here's an example of the type of data available on a particular order ...

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Study Indicates Significant Cost Savings and Improved Efficiency in Decision Making, Media Buying for Clients Engaging in ClearSaleing’s Attribution Management Model Columbus, OH (PRWEB) September 15, 2010 Forrester Consulting today issued a study detailing the value advanced advertising analytics provider ClearSaleing provides to its clients. The study, titled "The Total Economic Impact™ of ClearSaleing", indicates a 605 percent adjusted return-on-investment for companies engaging in ClearSaleing’s attribution management offering, along with additional ...

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If you don't have the ability to track view-through information (otherwise known as post-impression information) on display ads, it's difficult to optimize display campaigns. A/B Testing Historically, display optimization has been done through A/B testing. You run the display campaign, you look at how that affects your KPIs (profit, revenue, ROI, CPA, etc.), and if you see lift in the KPIs you're focused on, ...

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San Francisco (PRWEB) August 17, 2010 Controlling advertising costs is a top-of-mind consideration these days, but negotiating a lower Cost of Acquisition (CPA) is tough without convincing data to back it up. At booth 320 during Search Engine Strategies San Francisco, August 16-20, ClearSaleing, the industry leader in advertising analytics and attribution management, will show how applying attribution criteria to CPA ...

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We’ve met with several companies in the Social Media Monitoring space. After seeing their products, I can definitely see some value in what they provide. There are certain actions that are clear cut from this type of data, while other actions are not as clear to me. All social monitoring technologies pull data from popular social sites, such as Facebook, Twitter, Blogger, MySpace, etc. Since they all pull data from the ...

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When Gavin Meyers joined carpet cleaning company Stanley Steemer, he quickly realized he needed more practical, usable analytics data than he was getting from the program in place. “We received reports and information that focused on a top-level view—for example, showing us where our money was being spent and highlighting the times of day that our target audience was more active,” says Meyers, Internet marketing manager ...

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Almost daily I field questions from marketers who are trying to compare two different reports.  They are confused because the numbers don’t match. There are many, many, many reasons why, when comparing two reports, even from the same system, the numbers will not match. The reasons are (and each week, I will cover one reason in detail): 1. Attribution Reporting Attribution reports’ calculations update daily and divide credit (orders, revenue and profit) over ...

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Get a Game Plan: 10 Tips for Making Your Marketing More Successful in 2010 It seems like just a few months ago we were getting ready for the 2008 holidays, which makes it even harder to imagine that the year 2009 is quickly coming to an end. If you're like many marketers, you're wrapping up 2009 and already planning ahead for 2010.  As you're closing out your 2009 files and looking ...

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By Adam Goldberg If the amount of Facebook fans a company had were an indication of the number of sales for their product(s), we would generally assume that more fans equals more sales. But several factors contribute to the popularity of a Facebook fan base, which can make it difficult to define the value of a fan. Take a simple comparison between brands in the auto industry. Lamborghini has over 447,000 fans ...

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New .NET Foundation and User Interface Overhaul Deliver Many Important Features to both Advertising Agencies and the Online Advertisers They Serve, Including Improved Attribution Management Columbus, OH (PRWEB) August 25, 2008 -- Columbus, Ohio, August 25, 2008- ClearSaleing Inc. (http://www.clearsaleing.com), an online advertising analytics and technology company, today announced the release of version 3.6 to their online advertising analytics application. The release is highlighted by several new features, an ...

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