If you don't have the ability to track view-through information (otherwise known as post-impression information) on display ads, it's difficult to optimize display campaigns. A/B Testing Historically, display optimization has been done through A/B testing. You run the display campaign, you look at how that affects your KPIs (profit, revenue, ROI, CPA, etc.), and if you see lift in the KPIs you're focused on, ...

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San Francisco (PRWEB) August 17, 2010 Controlling advertising costs is a top-of-mind consideration these days, but negotiating a lower Cost of Acquisition (CPA) is tough without convincing data to back it up. At booth 320 during Search Engine Strategies San Francisco, August 16-20, ClearSaleing, the industry leader in advertising analytics and attribution management, will show how applying attribution criteria to CPA ...

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We’ve met with several companies in the Social Media Monitoring space. After seeing their products, I can definitely see some value in what they provide. There are certain actions that are clear cut from this type of data, while other actions are not as clear to me. All social monitoring technologies pull data from popular social sites, such as Facebook, Twitter, Blogger, MySpace, etc. Since they all pull data from the ...

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When Gavin Meyers joined carpet cleaning company Stanley Steemer, he quickly realized he needed more practical, usable analytics data than he was getting from the program in place. “We received reports and information that focused on a top-level view—for example, showing us where our money was being spent and highlighting the times of day that our target audience was more active,” says Meyers, Internet marketing manager ...

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Almost daily I field questions from marketers who are trying to compare two different reports.  They are confused because the numbers don’t match. There are many, many, many reasons why, when comparing two reports, even from the same system, the numbers will not match. The reasons are (and each week, I will cover one reason in detail): 1. Attribution Reporting Attribution reports’ calculations update daily and divide credit (orders, revenue and profit) over ...

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Get a Game Plan: 10 Tips for Making Your Marketing More Successful in 2010 It seems like just a few months ago we were getting ready for the 2008 holidays, which makes it even harder to imagine that the year 2009 is quickly coming to an end. If you're like many marketers, you're wrapping up 2009 and already planning ahead for 2010.  As you're closing out your 2009 files and looking ...

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By Adam Goldberg If the amount of Facebook fans a company had were an indication of the number of sales for their product(s), we would generally assume that more fans equals more sales. But several factors contribute to the popularity of a Facebook fan base, which can make it difficult to define the value of a fan. Take a simple comparison between brands in the auto industry. Lamborghini has over 447,000 fans ...

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New .NET Foundation and User Interface Overhaul Deliver Many Important Features to both Advertising Agencies and the Online Advertisers They Serve, Including Improved Attribution Management Columbus, OH (PRWEB) August 25, 2008 -- Columbus, Ohio, August 25, 2008- ClearSaleing Inc. (http://www.clearsaleing.com), an online advertising analytics and technology company, today announced the release of version 3.6 to their online advertising analytics application. The release is highlighted by several new features, an ...

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The Attribution Management Forum has been created to bring together the leading online marketing and advertising minds to work together as a community to help collectively identify, evaluate, vet and ultimately recommend the best attribution valuation practices and methodologies. We have invited recognized leaders in Internet Marketing to join us at a kick-off Webinar of the Forum on October 28, 2008 at 1pm EST. Click here to register. The ...

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ClearSaleing co-founder Adam Goldberg will present on the importance of attribution management as part of an online advertising and analytics campaign at Search Engine Strategies in San Jose Columbus, OH (PRWEB) August 18, 2008 -- ClearSaleing Inc. (http://www.clearsaleing.com), an online advertising analytics and technology company, has announced that Co-Founder and Chief Innovation Officer Adam Goldberg will be presenting on attribution management at the Search Engine Strategies Conference 2008 ...

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Recently, I spoke at the SMX Advanced Seattle conference and had the opportunity to attend the other sessions. One of the sessions I was most excited to attend was titled, 'What You Should Be Measuring & But Aren't'. There were four speakers on the panel, the Director of Marketing at the Rimm-Kauffman Group, the Director of Search Marketing at ZAAZ, the President at KeyRelevance, and the Senior Internet Marketing Manager from ...

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Interactive agencies can gain a competitive advantage by implementing an advertising analytics solution that allows them to: Make their clients more profitable Increase the efficiency of their staff Utilize superior technology Create new revenue streams An advertising analytics solution provides functionality beyond what most agency home-grown applications and excel spreadsheets provide. As with any technology solution, however, the business benefits and expected returns should be analyzed before making an uninformed investment in an advertising ...

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