Get a Game Plan: 10 Tips for Making Your Marketing More Successful in 2010 It seems like just a few months ago we were getting ready for the 2008 holidays, which makes it even harder to imagine that the year 2009 is quickly coming to an end. If you're like many marketers, you're wrapping up 2009 and already planning ahead for 2010.  As you're closing out your 2009 files and looking ...

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By Adam Goldberg If the amount of Facebook fans a company had were an indication of the number of sales for their product(s), we would generally assume that more fans equals more sales. But several factors contribute to the popularity of a Facebook fan base, which can make it difficult to define the value of a fan. Take a simple comparison between brands in the auto industry. Lamborghini has over 447,000 fans ...

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New .NET Foundation and User Interface Overhaul Deliver Many Important Features to both Advertising Agencies and the Online Advertisers They Serve, Including Improved Attribution Management Columbus, OH (PRWEB) August 25, 2008 -- Columbus, Ohio, August 25, 2008- ClearSaleing Inc. (http://www.clearsaleing.com), an online advertising analytics and technology company, today announced the release of version 3.6 to their online advertising analytics application. The release is highlighted by several new features, an ...

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The Attribution Management Forum has been created to bring together the leading online marketing and advertising minds to work together as a community to help collectively identify, evaluate, vet and ultimately recommend the best attribution valuation practices and methodologies. We have invited recognized leaders in Internet Marketing to join us at a kick-off Webinar of the Forum on October 28, 2008 at 1pm EST. Click here to register. The ...

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ClearSaleing co-founder Adam Goldberg will present on the importance of attribution management as part of an online advertising and analytics campaign at Search Engine Strategies in San Jose Columbus, OH (PRWEB) August 18, 2008 -- ClearSaleing Inc. (http://www.clearsaleing.com), an online advertising analytics and technology company, has announced that Co-Founder and Chief Innovation Officer Adam Goldberg will be presenting on attribution management at the Search Engine Strategies Conference 2008 ...

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Recently, I spoke at the SMX Advanced Seattle conference and had the opportunity to attend the other sessions. One of the sessions I was most excited to attend was titled, 'What You Should Be Measuring & But Aren't'. There were four speakers on the panel, the Director of Marketing at the Rimm-Kauffman Group, the Director of Search Marketing at ZAAZ, the President at KeyRelevance, and the Senior Internet Marketing Manager from ...

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Interactive agencies can gain a competitive advantage by implementing an advertising analytics solution that allows them to: Make their clients more profitable Increase the efficiency of their staff Utilize superior technology Create new revenue streams An advertising analytics solution provides functionality beyond what most agency home-grown applications and excel spreadsheets provide. As with any technology solution, however, the business benefits and expected returns should be analyzed before making an uninformed investment in an advertising ...

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Adam Goldberg, ClearSaleing's Co-Founder and Chief Innovation Officer, presented at Search Marketing Expo Advanced in Seattle, Washington on June 3, 2008. During the session, titled 'Closing The Loop: Are You Tracking Every Lead?', Goldberg's presentation covered an array of online advertising topics, including focusing on the proper metrics, accurate attribution management and phone call tracking.

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Remember when you used to navigate to a Web site by typing the URL into the address bar? You'd start by typing 'http://www.xyz.com'. Then, you evolved and skipped using the 'http://' and just entered 'www.xyz.com'. Now, you simply go to the search engine of your choice and type the company name you are looking for. Why did this happen? 1. People Trust Search Engines To Deliver Accurate Results Back in the day, search ...

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Recently, Sapient put out their annual Interactive Marketing Study, which surveyed senior level marketers to uncover problems they face. The answers in this survey reminded me of a reoccurring segment in the GI Joe cartoons from the 1980's, where a GI Joe member would encounter a kid engaged in risky behavior and point out the risks. The kid would always say, “Now I know and knowing is half the battle.”Based on ...

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The Google Conversion Optimizer has been generating a considerable amount of buzz amongst AdWords advertisers. Google continues to lead the other search engines by providing their customers with tools designed to improve the performance of PPC campaigns. This new tool from Google is another step in the right direction; however, it is not for everybody. If you are unaware of exactly how the tool works and ...

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Presented by ClearSaleing co-founder and former Google insider Adam Goldberg, this webinar covers an array of topics explaining how misguided search engine marketers (SEMs) can be based on many industry-standard metrics that lead to false conclusions. This webinar contains several examples as to how these online advertising metrics can lead search engine marketers down a dangerous path that can greatly impact their ...

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