The Attribution Management Forum has been created to bring together the leading online marketing and advertising minds to work together as a community to help collectively identify, evaluate, vet and ultimately recommend the best attribution valuation practices and methodologies. We have invited recognized leaders in Internet Marketing to join us at a kick-off Webinar of the Forum on October 28, 2008 at 1pm EST. Click here to register.
The ...
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ClearSaleing co-founder Adam Goldberg will present on the importance of attribution management as part of an online advertising and analytics campaign at Search Engine Strategies in San Jose
Columbus, OH (PRWEB) August 18, 2008 -- ClearSaleing Inc. (http://www.clearsaleing.com), an online advertising analytics and technology company, has announced that Co-Founder and Chief Innovation Officer Adam Goldberg will be presenting on attribution management at the Search Engine Strategies Conference 2008 ...
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Recently, I spoke at the SMX Advanced Seattle conference and had the opportunity to attend the other sessions. One of the sessions I was most excited to attend was titled, 'What You Should Be Measuring & But Aren't'.
There were four speakers on the panel, the Director of Marketing at the Rimm-Kauffman Group, the Director of Search Marketing at ZAAZ, the President at KeyRelevance, and the Senior Internet Marketing Manager from ...
Continue reading Responses to 2 Unanswered Questions at SMX Advanced Seattle »
Interactive agencies can gain a competitive advantage by implementing an advertising analytics solution that allows them to:
Make their clients more profitable
Increase the efficiency of their staff
Utilize superior technology
Create new revenue streams
An advertising analytics solution provides functionality beyond what most agency home-grown applications and excel spreadsheets provide. As with any technology solution, however, the business benefits and expected returns should be analyzed before making an uninformed investment in an advertising ...
Continue reading How Interactive Agencies and SEMs Can Justify Their Advertising Analytics Investment »
Adam Goldberg, ClearSaleing's Co-Founder and Chief Innovation Officer, presented at Search Marketing Expo Advanced in Seattle, Washington on June 3, 2008. During the session, titled 'Closing The Loop: Are You Tracking Every Lead?', Goldberg's presentation covered an array of online advertising topics, including focusing on the proper metrics, accurate attribution management and phone call tracking.
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Remember when you used to navigate to a Web site by typing the URL into the address bar? You'd start by typing 'http://www.xyz.com'. Then, you evolved and skipped using the 'http://' and just entered 'www.xyz.com'. Now, you simply go to the search engine of your choice and type the company name you are looking for.
Why did this happen?
1. People Trust Search Engines To Deliver Accurate Results
Back in the day, search ...
Continue reading The Death of the Address Bar & What This Means to Search Engine Marketers »
Recently, Sapient put out their annual Interactive Marketing Study, which surveyed senior level marketers to uncover problems they face.
The answers in this survey reminded me of a reoccurring segment in the GI Joe cartoons from the 1980's, where a GI Joe member would encounter a kid engaged in risky behavior and point out the risks. The kid would always say, “Now I know and knowing is half the battle.”Based on ...
Continue reading Knowing the Battle vs. Solving the Battle »
The Google Conversion Optimizer has been generating a considerable amount of buzz amongst AdWords advertisers. Google continues to lead the other search engines by providing their customers with tools designed to improve the performance of PPC campaigns. This new tool from Google is another step in the right direction; however, it is not for everybody. If you are unaware of exactly how the tool works and ...
Continue reading Google’s Conversion Optimizer… or is it Google’s Profit Killer? »
Presented by ClearSaleing co-founder and former Google insider Adam Goldberg, this webinar covers an array of topics explaining how misguided search engine marketers (SEMs) can be based on many industry-standard metrics that lead to false conclusions. This webinar contains several examples as to how these online advertising metrics can lead search engine marketers down a dangerous path that can greatly impact their ...
Continue reading The Metric: Are You Using the Proper Metric to Measure Your Online Ads? »
First of three-part search engine marketing webinar series focuses on how search engine marketers are often mislead on their online advertising performance by using the wrong metrics.
Columbus, OH (PRWEB) January 21, 2008 -- ClearSaleing Inc., a search engine marketing technology company, has announced they will be hosting a three-part online advertising Webinar series titled Optimize Your Online Ad Investment: The Metric, The Measure and The Method.
The first webinar, ...
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There are many different methods to make investment decisions for your online marketing campaigns. Unfortunately, most of them invariably lead to sub-optimal decisions and results.
Frequently Used Decision Methods and Their Flaws
The following is a summary of some of the more frequently used methods and an explanation of why they are flawed:
Follow the clicks: This is the most elementary of all decision methods. Under this method advertisers equate clicks with success. ...
Continue reading The Perfect Optimization Method for Online Advertising »