Release 4.4 of ClearSaleing's Advertising Analytics and Attribution Management Technology Adds 3,000 Social Media Sites and Provides a Single Interface for Campaign Creative Changes Across All Search Engines Columbus, Ohio (PRWEB) November 5, 2009 -- In the midst of the crucial holiday buying season, interactive agencies and online advertisers need to know which ads are the most profitable and be able to make quick adjustments to ad creatives across multiple search ...

Continue reading ClearSaleing Launches New Functionality for Interactive Agencies Which Improves Social Media Tracking and Ad Creative Management »

Originally published here on the Search Engine Land Website Watch the Video Blog: There have been numerous reports published over the years by Google, Yahoo and Microsoft that attempt to prove how the use of display advertising, when combined with search, can increase your overall campaign performance. A recent report published by iProspect, Search Engine Marketing and Online Display Integration Study was featured in an article for MediaPost ...

Continue reading Search + Display Advertising = Reduced Cost Per Acquisition »

Google recently announced a beta version of its long-discussed Pay Per Action (PPA) model. Here's the description from Inside Adwords: Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a pageview, after a user has clicked on your ad on a publisher's site. You'll define an action, set up conversion tracking, and create ...

Continue reading Google’s PPA Model is a Threat to the Affiliate Networks, BUT…. »