Attribution analysis shows which marketing channels may have the most influence on profit and engagement this year
COLUMBUS, Ohio (Feb. 9, 2012) – ClearSaleing, an industry leading advertising analytics and attribution platform, today released “A Guide to Market Leadership in 2012: A ClearSaleing Online Advertising Study.” The report draws from ClearSaleing’s attribution analysis of more than 56 billion ad impressions and $13 billion in resulting revenue, to identify the trends ...
Continue reading ClearSaleing Online Advertising Study Shows Social Media and Display Influence Conversion Quality »
Google recently introduced "Seller Ratings", which are 4 and 5 star ratings that accompany paid search ads and are based on reviews of your site aggregated from review sites all around the Web. Google seller ratings allow people to find merchants that are highly recommended by other online shoppers. To see an example, perform a Google search for "Orthopedic Shoes.” Look for the paid search ads (at the top and ...
Continue reading How To Increase Click-Through Rates Using Google Seller Ratings »
Google has launched a new mobile local ad product that extends the click-to-call phone number functionality that debuted at the beginning of the year.
This latest enhancement lets marketers embed maps within expandable ad units, and then target the ads according to a customer's immediate location. When the ad is expanded, it pinpoints the business' location on a map along with a click-to-call phone number and ...
Continue reading MarketingVOX: Will Google’s New Mobile Ad Format Usher in CPA on a Wide Scale? »
Conceptually, attribution is easy to understand. Metrics are calculated based on allocation rules. At its simplest, attribution is based on even allocation.
But taking a look ‘under the hood’ shows that even this basic attribution model can be quite complicated. To do this, let’s isolate one order:
One product sold to Google Affiliate Network:
Two clicks in the path:
Continue reading Understanding Attribution »
Get a Game Plan: 10 Tips for Making Your Marketing More Successful in 2010
It seems like just a few months ago we were getting ready for the 2008 holidays, which makes it even harder to imagine that the year 2009 is quickly coming to an end. If you're like many marketers, you're wrapping up 2009 and already planning ahead for 2010. As you're closing out your 2009 files and looking ...
Continue reading 10 Tips for Making Your Marketing More Successful in 2010 »
Release 4.4 of ClearSaleing's Advertising Analytics and Attribution Management Technology Adds 3,000 Social Media Sites and Provides a Single Interface for Campaign Creative Changes Across All Search Engines
Columbus, Ohio (PRWEB) November 5, 2009 -- In the midst of the crucial holiday buying season, interactive agencies and online advertisers need to know which ads are the most profitable and be able to make quick adjustments to ad creatives across multiple search ...
Continue reading ClearSaleing Launches New Functionality for Interactive Agencies Which Improves Social Media Tracking and Ad Creative Management »
Vertical Industry Versions of Attribution Indices Measure the Relative Influence of Each Media Source on Campaign ROI and Profit by Industry
SAN JOSE, CA -- Search Engine Strategies Conference, (PRWEB) August 11, 2009 — ClearSaleing, a technology and thought leader in attribution management, and Vetra Analytics, a marketing analytics provider, today announced an industry breakthrough: the launch of the first attribution management index, American Attribution Index (AAI). The ...
Continue reading Do You Allocate Your Media Budget Optimally? ClearSaleing and Vetra Analytics Launch an Industry First: Attribution Management Indices at Search Engine Strategies Conference »
By Adam Goldberg
What is Twitter? You could ask 100 Tweeters that question and end up with 100 different answers. Some might say it is micro blogging. Others say it is a way to keep your 'followers' up to date on your comings and goings. Another group might say it is a waste of time.
As an online marketer, I want to know if Twitter is a bona fide advertising source. Sure ...
Continue reading Is Twitter a Bona Fide Advertising Source? »
Newly discovered secrets about how the engines serve your ads
By Adam Goldberg
Each search engine allows you to select a variety of match types for your keywords. Google and MSN provide three match type options: Exact, Phrase, and Broad; whereas Yahoo offers Standard and Advanced match. Most search marketers equate Yahoo's advanced match to be a combination of Google and MSN's phrase and broad match.
We believe that depending on their ...
Continue reading Are you risking your profits with broad match? »
By Adam Goldberg
We live in an automated world. Automation makes things easier, but easier does not always mean better. An automatic car wash is great, but doesn't your car look much better when detailed by hand? Microwaves speed up the time it takes to cook food, but everyone agrees that the quality of the food suffers. Customer service centers have been automated through call trees and ...
Continue reading 7 Things You Need To Consider Before Counting On an Automated Bid Manager »
New .NET Foundation and User Interface Overhaul Deliver Many Important Features to both Advertising Agencies and the Online Advertisers They Serve, Including Improved Attribution Management
Columbus, OH (PRWEB) August 25, 2008 -- Columbus, Ohio, August 25, 2008- ClearSaleing Inc. (http://www.clearsaleing.com), an online advertising analytics and technology company, today announced the release of version 3.6 to their online advertising analytics application.
The release is highlighted by several new features, an ...
Continue reading ClearSaleing’s 3.6 Release of its Online Advertising Analytics Platform Delivers Improved Attribution Management to Advertising Agencies »
Recently, I spoke at the SMX Advanced Seattle conference and had the opportunity to attend the other sessions. One of the sessions I was most excited to attend was titled, 'What You Should Be Measuring & But Aren't'.
There were four speakers on the panel, the Director of Marketing at the Rimm-Kauffman Group, the Director of Search Marketing at ZAAZ, the President at KeyRelevance, and the Senior Internet Marketing Manager from ...
Continue reading Responses to 2 Unanswered Questions at SMX Advanced Seattle »