Get a Game Plan: 10 Tips for Making Your Marketing More Successful in 2010 It seems like just a few months ago we were getting ready for the 2008 holidays, which makes it even harder to imagine that the year 2009 is quickly coming to an end. If you're like many marketers, you're wrapping up 2009 and already planning ahead for 2010.  As you're closing out your 2009 files and looking ...

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Release 4.4 of ClearSaleing's Advertising Analytics and Attribution Management Technology Adds 3,000 Social Media Sites and Provides a Single Interface for Campaign Creative Changes Across All Search Engines Columbus, Ohio (PRWEB) November 5, 2009 -- In the midst of the crucial holiday buying season, interactive agencies and online advertisers need to know which ads are the most profitable and be able to make quick adjustments to ad creatives across multiple search ...

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Vertical Industry Versions of Attribution Indices Measure the Relative Influence of Each Media Source on Campaign ROI and Profit by Industry SAN JOSE, CA -- Search Engine Strategies Conference, (PRWEB) August 11, 2009 — ClearSaleing, a technology and thought leader in attribution management, and Vetra Analytics, a marketing analytics provider, today announced an industry breakthrough: the launch of the first attribution management index, American Attribution Index (AAI). The ...

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By Adam Goldberg What is Twitter?  You could ask 100 Tweeters that question and end up with 100 different answers.  Some might say it is micro blogging.  Others say it is a way to keep your 'followers' up to date on your comings and goings.  Another group might say it is a waste of time. As an online marketer, I want to know if Twitter is a bona fide advertising source.  Sure ...

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Newly discovered secrets about how the engines serve your ads By Adam Goldberg Each search engine allows you to select a variety of match types for your keywords. Google and MSN provide three match type options: Exact, Phrase, and Broad; whereas Yahoo offers Standard and Advanced match. Most search marketers equate Yahoo's advanced match to be a combination of Google and MSN's phrase and broad match. We believe that depending on their ...

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By Adam Goldberg We live in an automated world. Automation makes things easier, but easier does not always mean better. An automatic car wash is great, but doesn't your car look much better when detailed by hand? Microwaves speed up the time it takes to cook food, but everyone agrees that the quality of the food suffers. Customer service centers have been automated through call trees and ...

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New .NET Foundation and User Interface Overhaul Deliver Many Important Features to both Advertising Agencies and the Online Advertisers They Serve, Including Improved Attribution Management Columbus, OH (PRWEB) August 25, 2008 -- Columbus, Ohio, August 25, 2008- ClearSaleing Inc. (http://www.clearsaleing.com), an online advertising analytics and technology company, today announced the release of version 3.6 to their online advertising analytics application. The release is highlighted by several new features, an ...

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Recently, I spoke at the SMX Advanced Seattle conference and had the opportunity to attend the other sessions. One of the sessions I was most excited to attend was titled, 'What You Should Be Measuring & But Aren't'. There were four speakers on the panel, the Director of Marketing at the Rimm-Kauffman Group, the Director of Search Marketing at ZAAZ, the President at KeyRelevance, and the Senior Internet Marketing Manager from ...

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Adam Goldberg, ClearSaleing's Co-Founder and Chief Innovation Officer, presented at Search Marketing Expo Advanced in Seattle, Washington on June 3, 2008. During the session, titled 'Closing The Loop: Are You Tracking Every Lead?', Goldberg's presentation covered an array of online advertising topics, including focusing on the proper metrics, accurate attribution management and phone call tracking.

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It is possible to use Outlook as a CRM tool, but most companies choose an application like Salesforce or Siebel. It's possible to use PowerPoint to do graphics, but most companies choose Photoshop for their graphics needs. PowerPoint can create charts, but most companies find Excel is better suited for that. While it is possible to use Excel for accounting, most companies use an accounting-specific package like QuickBooks or ...

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As the world of online marketing has grown, so have the number of companies that develop advertising analytics technologies to meet the needs of online marketers. These technologies fall into two camps: those that provide their own tracking code for you to implement on your site, and those who rely solely on pulling data from the API's of various ad sources, and thus, do not require you to put tracking ...

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Remember when you used to navigate to a Web site by typing the URL into the address bar? You'd start by typing 'http://www.xyz.com'. Then, you evolved and skipped using the 'http://' and just entered 'www.xyz.com'. Now, you simply go to the search engine of your choice and type the company name you are looking for. Why did this happen? 1. People Trust Search Engines To Deliver Accurate Results Back in the day, search ...

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