Attribution analysis shows which marketing channels may have the most influence on profit and engagement this year COLUMBUS, Ohio (Feb. 9, 2012) – ClearSaleing, an industry leading advertising analytics and attribution platform, today released “A Guide to Market Leadership in 2012: A ClearSaleing Online Advertising Study.”  The report draws from ClearSaleing’s attribution analysis of more than 56 billion ad impressions and $13 billion in resulting revenue, to identify the trends ...

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Google recently introduced "Seller Ratings", which are 4 and 5 star ratings that accompany paid search ads and are based on reviews of your site aggregated from review sites all around the Web. Google seller ratings allow people to find merchants that are highly recommended by other online shoppers. To see an example, perform a Google search for "Orthopedic Shoes.” Look for the paid search ads (at the top and ...

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Google has launched a new mobile local ad product that extends the click-to-call phone number functionality that debuted at the beginning of the year. This latest enhancement lets marketers embed maps within expandable ad units, and then target the ads according to a customer's immediate location. When the ad is expanded, it pinpoints the business' location on a map along with a click-to-call phone number and ...

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Understanding Attribution Conceptually, attribution is easy to understand.  Metrics are calculated based on allocation rules.  At its simplest, attribution is based on even allocation. But taking a look ‘under the hood’ shows that even this basic attribution model can be quite complicated.   To do this, let’s isolate one order: One product sold to Google Affiliate Network: Two clicks in the path: Exclusions ...

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Get a Game Plan: 10 Tips for Making Your Marketing More Successful in 2010 It seems like just a few months ago we were getting ready for the 2008 holidays, which makes it even harder to imagine that the year 2009 is quickly coming to an end. If you're like many marketers, you're wrapping up 2009 and already planning ahead for 2010.  As you're closing out your 2009 files and looking ...

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Release 4.4 of ClearSaleing's Advertising Analytics and Attribution Management Technology Adds 3,000 Social Media Sites and Provides a Single Interface for Campaign Creative Changes Across All Search Engines Columbus, Ohio (PRWEB) November 5, 2009 -- In the midst of the crucial holiday buying season, interactive agencies and online advertisers need to know which ads are the most profitable and be able to make quick adjustments to ad creatives across multiple search ...

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Vertical Industry Versions of Attribution Indices Measure the Relative Influence of Each Media Source on Campaign ROI and Profit by Industry SAN JOSE, CA -- Search Engine Strategies Conference, (PRWEB) August 11, 2009 — ClearSaleing, a technology and thought leader in attribution management, and Vetra Analytics, a marketing analytics provider, today announced an industry breakthrough: the launch of the first attribution management index, American Attribution Index (AAI). The ...

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By Adam Goldberg What is Twitter?  You could ask 100 Tweeters that question and end up with 100 different answers.  Some might say it is micro blogging.  Others say it is a way to keep your 'followers' up to date on your comings and goings.  Another group might say it is a waste of time. As an online marketer, I want to know if Twitter is a bona fide advertising source.  Sure ...

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Newly discovered secrets about how the engines serve your ads By Adam Goldberg Each search engine allows you to select a variety of match types for your keywords. Google and MSN provide three match type options: Exact, Phrase, and Broad; whereas Yahoo offers Standard and Advanced match. Most search marketers equate Yahoo's advanced match to be a combination of Google and MSN's phrase and broad match. We believe that depending on their ...

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By Adam Goldberg We live in an automated world. Automation makes things easier, but easier does not always mean better. An automatic car wash is great, but doesn't your car look much better when detailed by hand? Microwaves speed up the time it takes to cook food, but everyone agrees that the quality of the food suffers. Customer service centers have been automated through call trees and ...

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New .NET Foundation and User Interface Overhaul Deliver Many Important Features to both Advertising Agencies and the Online Advertisers They Serve, Including Improved Attribution Management Columbus, OH (PRWEB) August 25, 2008 -- Columbus, Ohio, August 25, 2008- ClearSaleing Inc. (http://www.clearsaleing.com), an online advertising analytics and technology company, today announced the release of version 3.6 to their online advertising analytics application. The release is highlighted by several new features, an ...

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Recently, I spoke at the SMX Advanced Seattle conference and had the opportunity to attend the other sessions. One of the sessions I was most excited to attend was titled, 'What You Should Be Measuring & But Aren't'. There were four speakers on the panel, the Director of Marketing at the Rimm-Kauffman Group, the Director of Search Marketing at ZAAZ, the President at KeyRelevance, and the Senior Internet Marketing Manager from ...

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