Recently, I spoke at the SMX Advanced Seattle conference and had the opportunity to attend the other sessions. One of the sessions I was most excited to attend was titled, 'What You Should Be Measuring & But Aren't'.
There were four speakers on the panel, the Director of Marketing at the Rimm-Kauffman Group, the Director of Search Marketing at ZAAZ, the President at KeyRelevance, and the Senior Internet Marketing Manager from ...
Continue reading Responses to 2 Unanswered Questions at SMX Advanced Seattle »
Adam Goldberg, ClearSaleing's Co-Founder and Chief Innovation Officer, presented at Search Marketing Expo Advanced in Seattle, Washington on June 3, 2008. During the session, titled 'Closing The Loop: Are You Tracking Every Lead?', Goldberg's presentation covered an array of online advertising topics, including focusing on the proper metrics, accurate attribution management and phone call tracking.
Continue reading ‘SMX Advanced: Seattle’ Presentation by Adam Goldberg »
It is possible to use Outlook as a CRM tool, but most companies choose an application like Salesforce or Siebel. It's possible to use PowerPoint to do graphics, but most companies choose Photoshop for their graphics needs. PowerPoint can create charts, but most companies find Excel is better suited for that. While it is possible to use Excel for accounting, most companies use an accounting-specific package like QuickBooks or ...
Continue reading Website Analytics vs. Advertising Analytics »
As the world of online marketing has grown, so have the number of companies that develop advertising analytics technologies to meet the needs of online marketers. These technologies fall into two camps: those that provide their own tracking code for you to implement on your site, and those who rely solely on pulling data from the API's of various ad sources, and thus, do not require you to put tracking ...
Continue reading 8 Critical Features to Consider When Purchasing an Online Advertising Analytics Solution »
Remember when you used to navigate to a Web site by typing the URL into the address bar? You'd start by typing 'http://www.xyz.com'. Then, you evolved and skipped using the 'http://' and just entered 'www.xyz.com'. Now, you simply go to the search engine of your choice and type the company name you are looking for.
Why did this happen?
1. People Trust Search Engines To Deliver Accurate Results
Back in the day, search ...
Continue reading The Death of the Address Bar & What This Means to Search Engine Marketers »
The only known fact about moving your ad higher up on a search engine's results page is that it will cost more money per click than your current position. What is unknown about moving higher than your current ad position are the effects it will have on your other metrics, such as CTR, conversions, conversion rate, clicks, impressions and most importantly, profit.
Proving if it is worth paying a higher CPC ...
Continue reading How do I know when to increase my max CPC on search engines? »
Recently, Sapient put out their annual Interactive Marketing Study, which surveyed senior level marketers to uncover problems they face.
The answers in this survey reminded me of a reoccurring segment in the GI Joe cartoons from the 1980's, where a GI Joe member would encounter a kid engaged in risky behavior and point out the risks. The kid would always say, “Now I know and knowing is half the battle.”Based on ...
Continue reading Knowing the Battle vs. Solving the Battle »
Adam Goldberg, former Google insider and co-founder of ClearSaleing, speaks on the latest trends in online advertising.
If you cannot see the video, you can download the file here (24MB)
About ClearSaleing
ClearSaleing is a technology-powered, advertising analytics company and online agency. ClearSaleing provides Internet retailers and direct marketers the only accurate way to measure, compare and optimize ROI across their ...
Continue reading Adam Goldberg presents at the SES Conference »
The Google Conversion Optimizer has been generating a considerable amount of buzz amongst AdWords advertisers. Google continues to lead the other search engines by providing their customers with tools designed to improve the performance of PPC campaigns. This new tool from Google is another step in the right direction; however, it is not for everybody. If you are unaware of exactly how the tool works and ...
Continue reading Google’s Conversion Optimizer… or is it Google’s Profit Killer? »
Presented by ClearSaleing co-founder and former Google insider Adam Goldberg, this webinar covers an array of topics explaining how misguided search engine marketers (SEMs) can be based on many industry-standard metrics that lead to false conclusions. This webinar contains several examples as to how these online advertising metrics can lead search engine marketers down a dangerous path that can greatly impact their ...
Continue reading The Metric: Are You Using the Proper Metric to Measure Your Online Ads? »
Since the beginning of search engine marketing, search engines have been training their users to focus on achieving a higher click through rate (CTR). The search engines say that an ad with a higher CTR is more 'relevant' and more 'compelling' to searchers, thus it will perform better. Read below to see exactly how the Top 3 search engines speak to this:
MSN: The relevance of your ads affects ...
Continue reading Lower Your ‘Click Through’ Rate to Achieve Better Performance »
'Click Fraud' occurs in all forms of media. That may sound like an odd statement, but it is true if you accept this definition of click fraud:
Click Fraud (klik fraud) n 1. Paying a rate for media that's based on an invalid metric
Click Fraud has received tons of attention over the past few years due to the rise of online advertising on search engines such as Google, Yahoo, MSN, ...
Continue reading ‘Click Fraud’ is Everywhere… So What? »