Date: Wednesday August 25, 2010 Time: 1:00 PM EDT | 10:00 AM PDT Register now for the upcoming webinar Let’s Hear It For The Brand: Attribution Management. Knowing that there are more effective ways to measure and budget is one thing; knowing how to put that knowledge into action for your specific business goals is quite another. Join Range Online Media and ClearSaleing as we approach attribution ...

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Attribution management is shrouded in mystery to some online marketers. But it's pretty straight forward, actually. In the simplest terms, just because somebody clicked on a paid ad and you made a sale, it doesn't mean the PPC ad was responsible for it. How about if that same person had been engaging with your brand for some time via an email campaign, your organic ...

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The latest installment in the Attribution Forum Series successfully took place on Thursday, October 1st. Once again the Forum was an innovative meeting of the industry's thought leaders concerning Attribution Management. If you missed the live webinar titled,  The American Attribution Index: Using Attribution Management to Improve Media Mix Allocation, it is available on-demand. Check out the Attribution Management site for the latest information ...

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Recently, ClearSaleing Inc and  Vetra Analytics  announced the publication of the first-ever attribution management index. The American Attribution Index (AAI) measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions. The AAI will be discussed in depth in a webinar taking place on Thursday, October 1, 2009 at 1PM  EST. Other topics covered in this informative and groundbrekaing webinar include: How to discover ...

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For those that missed the second webcast in the series, Attribution Management 2.0, the slides and poll questions are now available on the Attribution website. Check out the new scenarios and give your input with the poll questions. Results from the live Forum will be posted shortly so make sure to come back to the site to see how industry leaders view the complexities surrounding Attribution Management.

Continue reading The Attribution Management Forum 2.0 is now online »

Forum looks to draw further conclusions for properly attributing online ad conversion credit across the entire team of online advertisements. Columbus, OH (PRWEB) January 21, 2009 -- As the webcast for the Attribution Management Forum 2.0 nears, many leaders in the online marketing and advertising industry have begun the process of joining the Forum to help define attribution management rules and methodologies. ClearSaleing, an online advertising analytics and technology company, is ...

Continue reading Attribution Management Forum 2.0 Continues to Attract Online Advertising Industry Influencers »

The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the fifth and last video in the series: How to Value an Offline Ad. For more information about upcoming forums and more information, please visit www.attributionmanagement.com Make sure to ...

Continue reading The Attribution Management Forum: Part 5 Offline Ads »

The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the fourth in the series: Banner Impressions and Clicks. For more information about upcoming forums and more information, please visit www.attributionmanagement.com Make sure to

Continue reading The Attribution Management Forum: Part 4 Banner Impressions and Clicks »

The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the third in the series: The Lifetime of a Banner Impression.

Continue reading The Attribution Management Forum: Part 3 Lifetime of a Banner Impression »

The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the second in the series: Lifetime Ad Value and Attribution.

Continue reading The Attribution Management Forum: Part 2 Lifetime Ad Value and Attribution »

The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the first in the series: The Paid Search Environment and Attribution.

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The Attribution Management Forum has been created to bring together the leading online marketing and advertising minds to work together as a community to help collectively identify, evaluate, vet and ultimately recommend the best attribution valuation practices and methodologies. We have invited recognized leaders in Internet Marketing to join us at a kick-off Webinar of the Forum on October 28, 2008 at 1pm EST. Click here to register. The ...

Continue reading ‘Attribution Management Forum’ Presentation by Adam Goldberg »