Attribution management is shrouded in mystery to some online marketers. But it’s pretty straight forward, actually. In the simplest terms, just because somebody clicked on a paid ad and you made a sale, it doesn’t mean the PPC ad was responsible for it. How about if that same person had been engaging with your brand for some time via an email campaign, your organic listings, a social media site and then eventually decided to buy. There’s a whole lot of contact before the click and if you’re responsible for all of those touch points, you need to be able to appropriate your marketing dollars where they count most.

Join us for a free webinar when we discuss:

• How to analyze your current attribution management status (or lack of it);
• Are there any good tools available?
• Which ads and sources should get credit?
• Is path analysis a waste of time?
• Will attribution pull dollars away from search?
• And much more…

Register for the webinar which takes place Wednesday, May 12 at 1pm.

If you missed the live webinar titled,  The American Attribution Index: Using Attribution Management to Improve Media Mix Allocation, it is available on-demand. Check out the Attribution Management site for the latest information on the American Attribution Index and other industry news. Details on the next Forum in the Attribution Management Series are coming soon!

Download the American Attribution Index

Watch the On-Demand version of The AAI: Using Attribution Management to Improve Media Mix Allocation

The AAI will be discussed in depth in a webinar taking place on Thursday, October 1, 2009 at 1PM  EST. Other topics covered in this informative and groundbrekaing webinar include:

• How to discover the relative importance of online media sources in influencing purchase decisions.
• How you can benchmark against your competitors using the vertical attribution indices.
• How you can use an attribution index customized for your company to improve the allocation of your online advertising investments.

Join ClearSaleing for the webinar, which will be presented by the CIO and Co-Founder, Adam Goldberg, along with Vetra Analytics President, Dr. Purush Papatla.

Registration is quick and easy, sign up today!

Columbus, OH (PRWEB) January 21, 2009 — As the webcast for the Attribution Management Forum 2.0 nears, many leaders in the online marketing and advertising industry have begun the process of joining the Forum to help define attribution management rules and methodologies. ClearSaleing, an online advertising analytics and technology company, is sponsoring the Forum, which will be hosted by Search Marketing Now.

The Attribution Management Forum 2.0 will be held on Thursday, January 29th at 1 p.m. EST, and is the second Forum in a series intended to bring together leading online marketing and advertising minds to help address the fundamental problem faced by all advertisers – how to properly assign value across the team of ads that contributed to a sale or conversion.

The first Attribution Management Forum was successful in establishing basic guidelines and rules for attribution management across various online advertising sources. The purpose of the second Attribution Management Forum webcast is to build upon the concepts and guidelines that were established during the initial Forum webcast in October 2008, while introducing new scenarios and categories related to online ad conversion to the respective audiences of leading online advertisers and marketers.