Give credit where credit is due. Any marketer who works to attract and retain customers online can profess that consumer behavior is constantly shifting. With the explosive growth of social media outlets, video advertising, and mobile marketing, brands are struggling to determine how to profitably add these new marketing channels to their strategy, without sacrificing their core online assets in search marketing, display advertising, email marketing, and more. Enter Attribution Management. If you ...

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Randy Smith is President of ClearSaleing, an advertising analytics and attribution management platform company. As part of its "State of..." series of articles with industry executives, AdExchanger.com sat down with Smith to discuss his company, his views on the space, and the state of ClearSaleing today. AdExchanger.com: What would you say has changed at ClearSaleing since you were acquired by eBay? RS: There's an after‑transition effect. For example, Adam Goldberg has left ClearSaleing and is ...

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Leader in Advertising Analytics and Multichannel Attribution Empowers Marketers to Create More Targeted and Strategic Campaigns Faster Than Ever COLUMBUS, Ohio, November 10, 2011 – ClearSaleing, an industry leading advertising analytics and attribution platform today announced the launch of ClearSaleing (CS) Barometer™, an advanced analytics solution that enables marketers to measure performance more precisely than ever before. CS Barometer provides deeper and more accurate insight into consumer behavior and the social ...

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Article from DM News on 11/9/11 By: Juan Martinez Randy Smith, president of analytics company ClearSaleing, discusses the GSI Commerce and eBay acquisitions and what his company can do to help clients drive customer loyalty. Direct Marketing News (DMN): It's been about 10 months since ClearSaleing was acquired by GSI Commerce and about seven months since GSI was acquired by eBay. How has your company changed in that time? Randy Smith (ClearSaleing): As with any acquisition you go ...

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Since 2004, advertising spend on paid search stimulated by Google, has steadily outpaced spend on display media; however, recent reports predict that display will return to it’s former glory in the near future. Learn what has prohibited display advertising spend, identify your potential advertiser revenue at risk and depart with insights that will empower you to challenge & reevaluate your current media optimization processes. Watch ...

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Rudy Grahn to Lead Further Innovation of ClearSaleing’s Attribution Models, Analytics COLUMBUS, Ohio (July 13, 2011) – ClearSaleing, the leader in attribution management and advertising analytics, announced today that marketing analytics veteran Rudy Grahn has joined the company as Senior Director of Modeling and Analytics. Grahn will lead the modeling and analytics team in productizing new attribution and advertising analytics approaches. Grahn will head up implementing advanced and uniquely ...

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Launch study finds an average of 36 percent and up to 60 percent of advertisers’ total digital advertising revenue is at-risk ClearSaleing, a GSI Global Marketing Services company and the leader in advertising analytics and multichannel attribution with more than 180 clients leveraging our attribution solution, today announced the findings from the initial launch of CS Altitude.  CS Altitude is the industry’s first scaled statistical advertising attribution ...

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COLUMBUS, Ohio (May 18, 2011) – ClearSaleing today announced that president, Randy Smith, is an Ernst & Young Entrepreneur Of The Year® 2011 South Central Ohio & Kentucky Award finalist. According to Ernst & Young LLP, the awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. Smith was selected as a finalist from nearly ...

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ClearSaleing, a GSI Global Marketing Services company and the leader in advertising analytics and multichannel attribution, today announced the launch of its “Optics” advertising performance solution, alongside the release of its next generation ...

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Morris Martin to Drive Product Changes for Advertiser and Agency Partners COLUMBUS, Ohio (Jan. 26, 2011) – ClearSaleing, a leader in advertising analytics and attribution management within the GSI Commerce (Nasdaq: GSIC) Global Marketing Service division, today announced Microsoft Atlas Institute Senior Analyst Morris Martin has joined the company as Director of Product Marketing and Strategy.  Recognized as an industry thought leader in digital advertising analytics, Martin will lead ClearSaleing’s ...

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Back in 2006, I and my other co-founders built this company to solve a simple problem…advertisers needed a better way to measure and value their digital ad investments.  Since that time, our path has evolved to completely reshape how marketers track, measure, and optimize not just their digital campaigns, but their entire marketing mix.   We have led innovation in the industry in the areas of advanced modeling, customer analytics, multi-brand ...

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ClearSaleing’s Innovative Technology Enables Marketers to Plan, Measure and Optimize their Online Media Campaigns KING OF PRUSSIA, Pa.--(BUSINESS WIRE)--GSI Commerce Inc. (Nasdaq: GSIC) today announced its Global Marketing Services division has acquired ClearSaleing, a Columbus, Ohio-based provider of advanced advertising analytics and attribution management. The acquisition of ClearSaleing broadens and deepens the division’s portfolio of marketing services offerings and overall market position. Terms of the deal were not disclosed. “ClearSaleing’s innovative ...

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