Benefits of Cloud Hosting to be Focus of ClearSaleing-Hosting.com Booth Discussions
Columbus, OH (PRWEB) August 31, 2010Virtualization and cloud computing adds tremendous value in reducing IT complexity and enabling IT as a service. At VMWorld, San Francisco, Moscone Center, August 31-September 2, ClearSaleing, the industry leader in advertising analytics and attribution management, and Hosting.com,a global provider of enterprise-class IT infrastructure solutions, ...
Continue reading Visit ClearSaleing at Hosting.com Booth # 1608, VMWorld, San Francisco, August 31-September 2 »
From the SES San Fransisco conference and expo, listen as Webmaster Radio interviews ClearSaleing CIO and co-founder Adam Goldberg. Discussions include the purchase path, the chronological sequence of events that take place prior to conversion, and attribution analytics.
Listen here
Continue reading Podcast: Attribution Analytics and the Purchase Path »
San Francisco (PRWEB) August 17, 2010
Controlling advertising costs is a top-of-mind consideration these days, but negotiating a lower Cost of Acquisition (CPA) is tough without convincing data to back it up. At booth 320 during Search Engine Strategies San Francisco, August 16-20, ClearSaleing, the industry leader in advertising analytics and attribution management, will show how applying attribution criteria to CPA ...
Continue reading Negotiating Advertising Cost of Acquisition: ClearSaleing and American Greetings Reveal Best Practices in Limiting Spend Waste via Attribution »
Date: Wednesday August 25, 2010
Time: 1:00 PM EDT | 10:00 AM PDT
Register now for the upcoming webinar Let’s Hear It For The Brand: Attribution Management.
Knowing that there are more effective ways to measure and budget is one thing; knowing how to put that knowledge into action for your specific business goals is quite another.
Join Range Online Media and ClearSaleing as we approach attribution ...
Continue reading Let’s Hear It For The Brand: Attribution Management »
Partnership increases advertisers' profits through personality-level understanding
COLUMBUS, Ohio, Aug. 10 /PRNewswire/ -- ClearSaleing, the industry leader in advertising analytics and attribution management, and Mindset Media, the makers of the world's first and only psychographic ad technology, today announced a partnership to provide advertisers with a powerful ...
Continue reading ClearSaleing and Mindset Media First to Offer Integrated Advertising Analytics and Psychographic Profiling to Advertisers »
The next webinar in the Attribution Management Forum series, Attribution's Other Actionable Benefits, is Wednesday August 4th at 1pm EST.
Attribution Management is about giving credit where credit is due. In the process of applying attribution management to measure your online media, there is a lot of other information that can be garnered and turned into action. In this free ...
Continue reading Upcoming Webinar: Attributions Other Actionable Benefits »
We at ClearSaleing have spent the last 4 years touting the importance of moving past last click when it comes to analyzing your online media. Back when we first started in 2006, it seemed like no one else had begun to use this concept, let alone discuss it. In 2007, I was invited to speak at Search Engine Strategies New York on the topic of attribution, as it pertained to ...
Continue reading Getting Value Out of Google Search Funnels »
June 30th Webinar to Focus on ClearSaleing Attribution Platform
Columbus, Ohio (PRWEB) June 23, 2010 -- From first to ‘last click’ and beyond, agencies executing at an optimum level today are incorporating sophisticated advertising analytics into their client service. They realize the importance of seeing how, and when, each element in the marketing mix affects a customer action along the ‘purchase path.’
A classic example is Princeton, New Jersey-based Rosetta, which ...
Continue reading ClearSaleing and Rosetta Team Up to Reveal How Attribution Management Steps Up Agency Performance »
Join ClearSaleing on Wednesday, June 30 at 1pm EST for the next webinar in the Attribution Management series titled: Looking Beyond Last Click: Rosetta's Approach To Interactive Attribution.
Rosetta's command of ClearSaleing's attribution management technology has helped them improve client performance in many ways. Join us for this free webinar to discover more about:
How different marketing tactics tend to come in at ...
Continue reading Looking Beyond Last Click: An Agency’s Approach To Interactive Attribution »
Advertising has always been a tricky business. With the dawn of advertising on the internet, that tricky situation became an impossibly intricate one: a dizzying array of mouse clicks, website "hits" and page referrals.
While companies jockeyed to accurately measure the success of internet advertising, Columbus-based ClearSaleing Inc. has become a leader in ensuring its clients are getting the most bang for their online advertising ...
Continue reading Clear sailing for ClearSaleing as Clients Come Calling for Ad Analytics »
The latest webinar in the Attribution Management Forum series is now available for on-demand viewing. Attribution Management: Common Myths & Misconceptions provides an overview of the 12 most commonly held beliefs about the concept of attribution management. Other topics discussed in the webinar include:
How to analyze your current attribution management status (or lack of it);
Are there any good tools available?
Which ads and sources should ...
Continue reading Webinar Available- Attribution Management: Common Myths & Misconceptions »
Attribution is a new concept to many marketers. And a natural reaction to seeing new information, especially information (or data) that is different, is to question the accuracy of the reports (data). The way that seems most logical to confirm that the new numbers are correct is to compare one report to another. In my last post I introduced this series of blogs hoping to alleviate frustration that many marketers ...
Continue reading Understanding Attribution: All Reports Are Not Created Equally »
