Back in 2006, I and my other co-founders built this company to solve a simple problem…advertisers needed a better way to measure and value their digital ad investments.  Since that time, our path has evolved to completely reshape how marketers track, measure, and optimize not just their digital campaigns, but their entire marketing mix.   We have led innovation in the industry in the areas of advanced modeling, customer analytics, multi-brand ...

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ClearSaleing’s Innovative Technology Enables Marketers to Plan, Measure and Optimize their Online Media Campaigns KING OF PRUSSIA, Pa.--(BUSINESS WIRE)--GSI Commerce Inc. (Nasdaq: GSIC) today announced its Global Marketing Services division has acquired ClearSaleing, a Columbus, Ohio-based provider of advanced advertising analytics and attribution management. The acquisition of ClearSaleing broadens and deepens the division’s portfolio of marketing services offerings and overall market position. Terms of the deal were not disclosed. “ClearSaleing’s innovative ...

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Adam Goldberg is Chief Innovation Officer of ClearSaleing. AdExchanger.com asked Goldberg about the latest advancements and traction with effective attribution modeling in digital advertising. AdExchanger.com: How does ClearSaleing approach attribution across channels and what are the coming milestones in cross channel attribution? Attribution modeling for an SEM direct response campaign seems pretty straightforward. AG: Today, we have the ability to perform ...

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The lottery has a slogan, "You have to play to win." In business, you have to be considered to win. The more often you are considered the more chances you have to win. If you want to increase your odds of being considered, and even more importantly, increase your odds of winning, then you need to engage consumers as early as possible in the buying cycle...

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Advertisers with Multiple Brand Sites Gain Deeper Attribution Insights into Customer Behavior Columbus, Ohio (PRWEB) December 2, 2010 Customers travel in many directions along a Purchase Path, from email to shopping engine to landing page. But within a larger "brand family" of more than one site, advertisers haven't been able to accurately track how multiple brand sites affect a customer's ultimate purchase decision--until now. Today, ...

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If your company has conversions that occur offline, either on the phone or at a brick and mortar store, you need to understand if those offline conversions are a result of your online advertising. If you don't figure this out, you're undervaluing your advertising, which leads to poor optimization decisions. Rather than trust the myriad studies done by search engines and other third parties about the ...

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Partnership Maximizes Clients' Overall Search Investment Columbus, OH and San Francisco, CA (PRWEB) November 9, 2010 For sophisticated online advertisers and leading digital agencies, it is always a challenge to have their best-in-class solutions work in unison. As search marketing is typically directly or indirectly connected to other advertising investments such as online display advertising, natural search, and offline media, savvy advertisers are demanding integration between ...

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Daniel Bates to Expand ClearSaleing's Client Solutions Programs Columbus, OH (PRWEB) November 3, 2010 ClearSaleing, the leader in attribution management and advertising analytics, announced today that digital veteran Daniel Bates has joined the company as Vice President, Client Solutions. Bates will lead the Client Solutions team in developing and implementing new programs to integrate ClearSaleing's attribution platform ...

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Attribution Management Leader Recognized for Impressive Revenue Growth Columbus, OH (PRWEB) October 26, 2010 Attribution management and advertising analytics leader ClearSaleing announced today that it has been named the 10th fastest growing company in the annual Fast 50 list published by Columbus Business First. Announced during the 15th Annual Fast 50 Luncheon last week, the Fast 50 list recognizes and ranks Central ...

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ClearSaleing's Adam Goldberg to Show Benefits of Attribution in B2B and Multi-Channel Marketing Chicago, IL (PRWEB) October 19, 2010 Applying attribution management to improving B2B lead generation, and using attribution to increase ROI in cross-channel marketing, are on ClearSaleing’s agenda at the Search Engine Strategies Chicago conference, October 18-22. ClearSaleing, a leader in attribution management and advertising analytics, will explore the benefits ...

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On the Agenda is the Right Way to Measure ROI Across all Marketing Channels New York, NY (PRWEB) October 4, 2010 ClearSaleing, a leader in attribution management and advertising analytics, will examine how to use attribution to obtain deeper customer insights and more accurate ROI analysis at SMX East, October 4-6, at the Javits Convention Center. ClearSaleing co-founder and Chief Innovation Officer Adam Goldberg will ...

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The Total Economic Impact of ClearSaleing Forrester Consulting recently examined the total economic impact and potential ROI that enterprises may realize by deploying ClearSaleing's advanced advertising analytics and attribution management platform. Join us for this free webinar to see the full analysis and how ClearSaleing's customers have benefited from implementing its attribution management solution, including: Methodology of the TEI How attribution increased profitability Credit ...

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