I’ve read several articles and blogs recently that talk about the trend towards quantitative marketing. A few weeks ago, for example, New York Times reporter Stephanie Clifford noted: The shift to data-based campaigns is forcing marketers to learn new skills and drawing a new breed of worker to Madison Avenue. While most data executives now in the field came from media backgrounds, they are recruiting Wall Street math geniuses because ...

Continue reading 4 Safe and Easy Predictions for the Future of Quantitative Marketing »