Okossi, Chinnappan Bring Unparalleled Technical, Theoretical Experience to Media Mix Modeling. Columbus, OH (PRWEB) September 22, 2010 Following directly on the heels of the release of the Forrester Consulting study that showcased a 605% ROI for companies using ClearSaleing's software, advertising analytics leader ClearSaleing announced this week the addition of two new team members, both experts ...

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I’ve read several articles and blogs recently that talk about the trend towards quantitative marketing. A few weeks ago, for example, New York Times reporter Stephanie Clifford noted: The shift to data-based campaigns is forcing marketers to learn new skills and drawing a new breed of worker to Madison Avenue. While most data executives now in the field came from media backgrounds, they are recruiting Wall Street math geniuses because ...

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