On January 16, 2009, I wrote, “What is the Value of a Facebook Fan”, which has been one of the more popular blogs I’ve written to date. In that blog, I valued a fan the way one would price an impression of a display ad. Simply put, for each fan you receive, 164 friends of theirs would be notified in their news feed (164 was the average number of ...
Continue reading Finding New Customers through Social Media »
Epic social media successes Facebook and Twitter have many marketers scrambling to figure out how, or if, they should include these trendy sites in their marketing mix.
The hard fact is, social media, like any other marketing program — email, pay per click, affiliates, etc. — is less about luck and instant success, and much more about common sense, ...
Continue reading ROI Magazine: Social Media Marketing- Getting in the Game »
We’ve met with several companies in the Social Media Monitoring space. After seeing their products, I can definitely see some value in what they provide. There are certain actions that are clear cut from this type of data, while other actions are not as clear to me.
All social monitoring technologies pull data from popular social sites, such as Facebook, Twitter, Blogger, MySpace, etc. Since they all pull data from the ...
Continue reading Analyzing The Value Of Social Media Monitoring »
Last January, I wrote about finding The Value of a Facebook Fan, which effectively took the number of fans a brand has on Facebook, multiplied that by the average number of friends a Facebook user has to determine the number of impressions each brand would receive from each users network, and then applied an avera
ge CPM for display media to ...
Continue reading Search Engine Land: Is Celebrity Tweetvertising Worth Paying For? »
Almost every day I read articles about the difficulty of measuring the impact of social media on a brand. There are big debates not only about how to measure, but also about what to measure. But perhaps it is worth taking a step back to ask, "Why should you measure social media?"
I’ll bet the answer for many marketers is...
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Continue reading Measuring Social Media – But Why? »
The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series.
This is the third video in the 2.0 series and covers Offline Ads, SEO, and Social Media. The different Purchase Paths explored in this video are : Direct mail with a branded search, Search with SEO, Twitter with a search, and Twitter with the address bar. Please visit
Continue reading The Attribution Management Forum 2.0: Part 3 Social Media, Offline Ads, and SEO »
