Since 2004, advertising spend on paid search stimulated by Google, has steadily outpaced spend on display media; however, recent reports predict that display will return to it’s former glory in the near future.
Learn what has prohibited display advertising spend, identify your potential advertiser revenue at risk and depart with insights that will empower you to challenge & reevaluate your current media optimization processes. Watch ...
Continue reading Is Your Advertiser Revenue at Risk? OMMA Metrics Video Presentation »
Rudy Grahn to Lead Further Innovation of ClearSaleing’s Attribution Models, Analytics
COLUMBUS, Ohio (July 13, 2011) – ClearSaleing, the leader in attribution management and advertising analytics, announced today that marketing analytics veteran Rudy Grahn has joined the company as Senior Director of Modeling and Analytics. Grahn will lead the modeling and analytics team in productizing new attribution and advertising analytics approaches. Grahn will head up implementing advanced and uniquely ...
Continue reading ClearSaleing Hires Research and Analytics Veteran to Lead Advanced Modeling and Analytics »
COLUMBUS, Ohio (May 18, 2011) – ClearSaleing today announced that president, Randy Smith, is an Ernst & Young Entrepreneur Of The Year® 2011 South Central Ohio & Kentucky Award finalist. According to Ernst & Young LLP, the awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. Smith was selected as a finalist from nearly ...
Continue reading ClearSaleing President, Randy Smith Named Ernst & Young Entrepreneur Of The Year® 2011 South Central Ohio & Kentucky Award Finalist »
ClearSaleing, a GSI Global Marketing Services company and the leader in advertising analytics and multichannel attribution, today announced the launch of its “Optics” advertising performance solution, alongside the release of its next generation ...
Continue reading ClearSaleing Launches “Optics” Digital Advertising Analytics Platform »
Back in 2006, I and my other co-founders built this company to solve a simple problem…advertisers needed a better way to measure and value their digital ad investments. Since that time, our path has evolved to completely reshape how marketers track, measure, and optimize not just their digital campaigns, but their entire marketing mix. We have led innovation in the industry in the areas of advanced modeling, customer analytics, multi-brand ...
Continue reading Exciting News »
Adam Goldberg is Chief Innovation Officer of ClearSaleing. AdExchanger.com asked Goldberg about the latest advancements and traction with effective attribution modeling in digital advertising.
AdExchanger.com: How does ClearSaleing approach attribution across channels and what are the coming milestones in cross channel attribution? Attribution modeling for an SEM direct response campaign seems pretty straightforward.
AG: Today, we have the ability to perform ...
Continue reading AdExchanger.com: ClearSaleing CIO Goldberg Reviews Attribution Across Digital Advertising »
If your company has conversions that occur offline, either on the phone or at a brick and mortar store, you need to understand if those offline conversions are a result of your online advertising. If you don't figure this out, you're undervaluing your advertising, which leads to poor optimization decisions.
Rather than trust the myriad studies done by search engines and other third parties about the ...
Continue reading SEW Blog: Connecting Rings and Bricks to Clicks (Connecting Online to Offline) »
Attribution Management Leader Recognized for Impressive Revenue Growth
Columbus, OH (PRWEB) October 26, 2010
Attribution management and advertising analytics leader ClearSaleing announced today that it has been named the 10th fastest growing company in the annual Fast 50 list published by Columbus Business First. Announced during the 15th Annual Fast 50 Luncheon last week, the Fast 50 list recognizes and ranks Central ...
Continue reading Columbus Business First Ranks ClearSaleing 10th Among Central Ohio’s 50 Fastest Growing Companies »
Deanna Bottar, Columbus BusinessFirst
Why was ClearSaleing started?
Dig back in time to an age-old problem made famous by the man said to be the father of modern advertising, John Wanamaker, and you discover why ClearSaleing began: “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”
“In the advent of the digital age in online advertising, it ...
Continue reading ClearSaleing Ranks 10th- Columbus Business First Fast 50 »
ClearSaleing's Adam Goldberg to Show Benefits of Attribution in B2B and Multi-Channel Marketing
Chicago, IL (PRWEB) October 19, 2010
Applying attribution management to improving B2B lead generation, and using attribution to increase ROI in cross-channel marketing, are on ClearSaleing’s agenda at the Search Engine Strategies Chicago conference, October 18-22. ClearSaleing, a leader in attribution management and advertising analytics, will explore the benefits ...
Continue reading SES Chicago Attendees Get Knowledge ROI via ClearSaleing Attribution Insights »
Testing seems to be the answer to everything advertising-related these days. When an audience member asks a tough question at a conference, a panel member inevitably says, "You have to test."
Many of the things that we want to know or try requires that we set up a test. Tests typically need to run for a period that is twice as long as your average sales cycle ...
Continue reading SEW Blog- Testing Is a Waste of Time »
On the Agenda is the Right Way to Measure ROI Across all Marketing Channels
New York, NY (PRWEB) October 4, 2010
ClearSaleing, a leader in attribution management and advertising analytics, will examine how to use attribution to obtain deeper customer insights and more accurate ROI analysis at SMX East, October 4-6, at the Javits Convention Center.
ClearSaleing co-founder and Chief Innovation Officer Adam Goldberg will ...
Continue reading ClearSaleing Takes the Mystery out of Attribution at SMX East »