Benefits of Cloud Hosting to be Focus of ClearSaleing-Hosting.com Booth Discussions
Columbus, OH (PRWEB) August 31, 2010Virtualization and cloud computing adds tremendous value in reducing IT complexity and enabling IT as a service. At VMWorld, San Francisco, Moscone Center, August 31-September 2, ClearSaleing, the industry leader in advertising analytics and attribution management, and Hosting.com,a global provider of enterprise-class IT infrastructure solutions, ...
Continue reading Visit ClearSaleing at Hosting.com Booth # 1608, VMWorld, San Francisco, August 31-September 2 »
If you don't have the ability to track view-through information (otherwise known as post-impression information) on display ads, it's difficult to optimize display campaigns.
A/B Testing
Historically, display optimization has been done through A/B testing. You run the display campaign, you look at how that affects your KPIs (profit, revenue, ROI, CPA, etc.), and if you see lift in the KPIs you're focused on, ...
Continue reading Search Engine Watch: Optimizing Display »
Google recently introduced "Seller Ratings", which are 4 and 5 star ratings that accompany paid search ads and are based on reviews of your site aggregated from review sites all around the Web. Google seller ratings allow people to find merchants that are highly recommended by other online shoppers. To see an example, perform a Google search for "Orthopedic Shoes.” Look for the paid search ads (at the top and ...
Continue reading How To Increase Click-Through Rates Using Google Seller Ratings »
Date: Wednesday August 25, 2010
Time: 1:00 PM EDT | 10:00 AM PDT
Register now for the upcoming webinar Let’s Hear It For The Brand: Attribution Management.
Knowing that there are more effective ways to measure and budget is one thing; knowing how to put that knowledge into action for your specific business goals is quite another.
Join Range Online Media and ClearSaleing as we approach attribution ...
Continue reading Let’s Hear It For The Brand: Attribution Management »
Recently, I’ve had the opportunity to test a technology and read about a new one dedicated to putting more power in users hands to control the advertising they see on the Internet. Consumers and privacy watch dogs are getting more and more concerned about information companies have for the purposes of targeting ads more effectively. At the same time, companies want to do a better job of making sure they ...
Continue reading Removing the Veil from Web Advertising »
The next webinar in the Attribution Management Forum series, Attribution's Other Actionable Benefits, is Wednesday August 4th at 1pm EST.
Attribution Management is about giving credit where credit is due. In the process of applying attribution management to measure your online media, there is a lot of other information that can be garnered and turned into action. In this free ...
Continue reading Upcoming Webinar: Attributions Other Actionable Benefits »
Epic social media successes Facebook and Twitter have many marketers scrambling to figure out how, or if, they should include these trendy sites in their marketing mix.
The hard fact is, social media, like any other marketing program — email, pay per click, affiliates, etc. — is less about luck and instant success, and much more about common sense, ...
Continue reading ROI Magazine: Social Media Marketing- Getting in the Game »
We at ClearSaleing have spent the last 4 years touting the importance of moving past last click when it comes to analyzing your online media. Back when we first started in 2006, it seemed like no one else had begun to use this concept, let alone discuss it. In 2007, I was invited to speak at Search Engine Strategies New York on the topic of attribution, as it pertained to ...
Continue reading Getting Value Out of Google Search Funnels »
The ClearSaleing and Rosetta co-sponsored webcast titled, Looking Beyond Last Click: Rosetta's Approach To Interactive Attribution is now available for on-demand viewing. The webcast featured Brean Bark, Analytics and Optimization Manager, and Aaron Smith, Manager – Search, Online and Social Media, both from Rosetta. The session was moderated by ClearSaleing's CIO and co-founder, Adam Goldberg.
This free webinar discussed:
How different marketing tactics tend to come in at different ...
Continue reading Webinar Video: Rosetta’s Approach To Interactive Attribution »
June 30th Webinar to Focus on ClearSaleing Attribution Platform
Columbus, Ohio (PRWEB) June 23, 2010 -- From first to ‘last click’ and beyond, agencies executing at an optimum level today are incorporating sophisticated advertising analytics into their client service. They realize the importance of seeing how, and when, each element in the marketing mix affects a customer action along the ‘purchase path.’
A classic example is Princeton, New Jersey-based Rosetta, which ...
Continue reading ClearSaleing and Rosetta Team Up to Reveal How Attribution Management Steps Up Agency Performance »
Join ClearSaleing on Wednesday, June 30 at 1pm EST for the next webinar in the Attribution Management series titled: Looking Beyond Last Click: Rosetta's Approach To Interactive Attribution.
Rosetta's command of ClearSaleing's attribution management technology has helped them improve client performance in many ways. Join us for this free webinar to discover more about:
How different marketing tactics tend to come in at ...
Continue reading Looking Beyond Last Click: An Agency’s Approach To Interactive Attribution »
In previous posts, I’ve tried to explain the reasons behind the frustrating fact that some report data just won’t ever match. This week’s topic is a no-brainer. To best describe why reports created by pulling data from different data sources won’t match other reports, let’s see it visually.
So, why is this a problem? Say you haven’t configured your web analytics to track your PPC, or maybe an agency ...
Continue reading Understanding Attribution Part III: A Visual Blog »
