COLUMBUS, Ohio (July 13, 2011) – ClearSaleing, the leader in attribution management and advertising analytics, announced today that marketing analytics veteran Rudy Grahn has joined the company as Senior Director of Modeling and Analytics. Grahn will lead the modeling and analytics team in productizing new attribution and advertising analytics approaches. Grahn will head up implementing advanced and uniquely custom attribution models for advertisers to help them more accurately measure the true contribution of each marketing channel and campaign across online and offline channels. In addition, Grahn will lead the effort to develop new and innovative ways to visualize data across our more than 180 unique advertisers, billions of measured advertising interactions, and millions of unique Purchase Paths.

“We’re excited that Rudy has joined ClearSaleing and know that his deep analytics and modeling experience with large brand advertisers and agencies will be a huge asset to our strategic product and service roadmap,” said ClearSaleing President Randy Smith.  “His intimate knowledge of the unique challenges faced by large advertisers will help us maintain our attribution technology leadership, as well as surround our technology with the requisite services to allow our advertisers to gain maximum benefit from the ClearSaleing advertising analytics platform.”

Grahn, formerly the Vice President for Strategic Resources, Analytics at San Francisco-based Zenith Optimedia, founded and led the company’s analytics team that handled data integrity, qualitative/quantitative analysis, and campaign reporting for enterprise clients, including T-Mobile, British Airways, Orbitz, Toyota-Scion, Sanofi-Aventis (Ambien CR), and others.  While at Zenith, he managed the integration of all digital program and research reporting, including data modeling, in addition to developing and implementing proprietary reporting tools, databases, and data management systems.

Prior to his work at Zenith, Grahn served as an Associate Research Director at Claria/Feedback Research, where he led optimization programs for Yahoo! Japan, Best Buy, Daimler-Chrysler, and General Motors, among others.  Before that, Grahn worked for Jupiter Research as a Senior Research Analyst in the firm’s consumer marketing, branding and media areas, where he developed custom research for clients like Visa, Microsoft, and Delta Airlines.  Grahn began his career as a host at Clear Channel Radio and senior copywriter at i-traffic/Agency.com.  He began his career-long path toward analytics as a Supervisor for Campaign Performance Analytics at SF Interactive, and earned a degree in Communication Studies from the University of Iowa.

“ClearSaleing’s multichannel attribution approach represents a significant shift from the siloed analytics platforms of the past,” said Grahn.  “Being able to accurately track Purchase Paths and attribute credit, no matter what the medium, is a key factor in any advertiser’s success, and with ClearSaleing, they’ll be able to do just that.”

Rudy Grahn, Senior Director of Modeling and Analytics

About ClearSaleing

ClearSaleing is an industry-leading advertising analytics and attribution platform. ClearSaleing enables innovative advertisers to increase sales volume and overall media mix profitability across their complex mix of advertising investments. The ClearSaleing platform and related services allow innovative clients such as American Greetings, Rosetta, Range Online Media and Nationwide Insurance to achieve true transparency across their marketing mix performance and to understand which marketing channels are most influential to profit, engagement, and overall return on investment. The company was founded in 2006 and is headquartered in Columbus, Ohio.

For more information, please visit http://www.ClearSaleing.com/.

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“It’s an honor to be named a regional finalist for Ernst & Young Entrepreneur Of The Year® 2011 Award,” said Smith. “As any entrepreneur will tell you, an individual executive award or recognition is only possible if you have a committed, talented team behind you who share your passion and vision. While we have developed a market-leading advertising analytics technology, what allows ClearSaleing to stand above our competitors are the collective knowledge, experience and drive of the entire ClearSaleing team.”

The Ernst & Young Entrepreneur Of The Year Program celebrates its 25th anniversary this year. The program has expanded to recognize business leaders in more than 140 cities and more than 50 countries throughout the world.

Regional award winners are eligible for consideration for the Entrepreneur Of The Year National Award. Award winners in several national categories, as well as the Entrepreneur Of The Year overall National Award winner, will be announced at the annual awards gala in Palm Springs, California, on November 12, 2011. The awards are the culminating event of the Ernst & Young Strategic Growth Forum®, the nation’s most prestigious gathering of high-growth, market-leading companies, which will be held November 9–13, 2011.

Sponsors

Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year Awards are pleased to have the Ewing Marion Kauffman Foundation as a national sponsor.

In South Central Ohio & Kentucky, sponsors include Frost Brown Todd LLC, Thompson Hine LLC, Business Courier Cincinnati, Business First Columbus, Business First Louisville and The Eisen Agency.

About ClearSaleing

ClearSaleing is an industry-leading advertising analytics and attribution platform. ClearSaleing enables innovative advertisers to increase sales volume and overall media mix profitability across their complex mix of advertising investments. The ClearSaleing platform and related services allow innovative clients such as American Greetings, Rosetta, Range Online Media and Nationwide Insurance to achieve true transparency across their marketing mix performance and to understand which marketing channels are most influential to profit, engagement, and overall return on investment. The company was founded in 2006 and is headquartered in Columbus, Ohio. ClearSaleing is a wholly-owned subsidiary of GSI Commerce Inc. (Nasdaq:GSIC).

About Ernst & Young Entrepreneur Of The Year®

Ernst & Young Entrepreneur Of The Year® is the world’s most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential, and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 140 cities in more than 50 countries.

About the Ernst & Young

Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 141,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve their potential.

Ernst & Young refers to the global organization of member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young LLP is a client-serving member firm of Ernst & Young Global Limited operating in the US. For more information about our organization, please visit www.ey.com.

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Optics and Altitude are components of ClearSaleing’s (CS) industry leading Attribution Management Platform. CS Optics provides digital marketers with a holistic, actionable view of campaign performance across all marketing channels. CS Optics is designed as a visually collaborative environment, enabling marketers a shared look at ad spend performance, and quick access to changing campaigns based on key performance indicators (KPI’s).

“Digital marketers have been looking for more robust and immediately actionable insights on the cause-and-effect relationship between digital advertising and advertiser demand, revenue and profit,” said Dustin Engel, Chief strategy officer, ClearSaleing. “They want a deeper view into the effect of various marketing channels, using attribution modeling customized to their unique advertising ecosystem,” he added.

CS Optics’ solution gives marketers a common interface by which to view and share performance data at both the channel and granular levels. CS Optics’ flexible, customized reporting enables marketers to map data against KPI’s such as conversions, profit, contribution percentage and engagement.

CS Optics’ shared, visually collaborative environment includes:

• One-click access to the CS Attribution Suite, enabling users to view KPI’s in multiple attribution and latency models instantly.
• Performance of advertiser-centric marketing initiatives, such as brands, geography, seasonality and brand awareness vs. direct response.
• Tailor the conversation between advertiser and consumer based on pinpointing campaigns as Introducers, Influencers or Closers along the Purchase Path.
• Identify trends based on calendar year, month, trailing seven days and custom date ranges.
• Actionable insights into advertising spend, revenue vs. profit and positive/negative movement within and across marketing channels.

With CS Optics, marketers can fully visualize the insights from ClearSaleing’s enhanced multichannel Attribution Suite. An important benefit is marketers can use the attribution model that works for them to obtain a more precise analysis of channel performance. The CS Attribution Suite offers a rich set of attribution models tailored to the unique needs of each customer. Marketers can also drill down to every customer touchpoint in each channel – whether paid or organic search, display, rich media, or social media – and see exactly how ad spend is working along the path to conversion.

CS Altitude’s attribution model is the latest addition to the industry-leading ClearSaleing Attribution Suite that enables marketers to capitalize on marketing opportunities that exist only for pockets of time such as hours, days, and weeks. Altitude’s quick, actionable insights include:

• Identifying which marketing channels, social media sites, pages, content publishers, display advertisements and keywords are driving revenue.
• Targeting and scaling those marketing channels with significant correlation to customer conversions.
• Determining the impact of marketing channel position in the customer purchase path and impression decay across the display advertising portfolio.
• Allocating marketing budget by attributing a percentage of profit to each customer advertising engagement along the purchase path through objective statistical analysis.
• An industry-first, Dynamic Exclusion to automatically account for and optimize media spend against channel, campaign, and advertisement-level saturation.

“Being the only solution uniquely able to analyze both paid and non-paid media in conjunction with passive and active advertising interactions, ClearSaleing’s Altitude attribution technology gives marketers the insight and tools to act upon a greater level of attribution data,” said Morris Martin, Director of product marketing and strategy, ClearSaleing. “Most importantly, the insights we are providing are specifically geared towards empowering advertisers to achieve greater revenue and profit, in addition to increasing overall demand for their products and services.”

“ClearSaleing is pleased that marketers are moving beyond the “last ad” status quo and increasingly willing to allocate attribution throughout the sales funnel. The addition of CS Altitude to our industry leading CS Attribution Suite gives marketers the most precise, adaptive, and robust look at all aspects in the marketing mix that influence customer behavior,” Martin said.

About ClearSaleing

ClearSaleing is an industry-leading advertising analytics and attribution platform. ClearSaleing enables innovative advertisers to increase sales volume and overall media mix profitability across their complex mix of advertising investments. The ClearSaleing platform and related services allow innovative clients such as American Greetings, Rosetta, Range Online Media and Nationwide Insurance to achieve true transparency across their marketing mix performance and to understand which marketing channels are most influential to profit, engagement, and overall return on investment. The company was founded in 2006 and is headquartered in Columbus, Ohio. ClearSaleing is a wholly-owned subsidiary of GSI Commerce Inc. (Nasdaq:GSIC).

This focus on generating results and driving innovation have been the core focuses of our organization, and these fundamental goals have ushered in this next evolution of our company and the industry.

I am excited to share that, as of this morning, GSI Commerce announced the acquisition of ClearSaleing.  I am extremely excited about what this acquisition will mean for our clients, employees, and for advertising analytics and attribution overall. GSI’s client base of more than 500 clients and more than 5,000 employees will provide ample opportunity to further our growth on a global basis and provide the necessary scale and resources to help us meet the massive demand of advertisers seeking advanced advertising analytics and attribution management support.

The scale and resources that are now available to us, as well as the opportunity to work and partner with other leading GSI Global Marketing Services including e-Dialog, Fetchback, M3 Mobile, MBS Insight, Pepperjam, Silverlign, and TrueAction will allow us to continue to pioneer and drive innovation as we have for the past 4 years.

I’d like to congratulate our employees, and thank our valued clients, partners, investors, board members, and the entrepreneurial resources in Columbus and the great state of Ohio for their ongoing support!

AG: Today, we have the ability to perform attribution across any online channel.  We are able to account for the value of a click, a view-thru, an interact-thru, and video on a conversion.  If we can track that an ad, a video, a direct visit, organic visit, etc., was involved in a conversion, we can attribute credit (profit, revenue, sales, engagement) across those activities in a statistically sound manner…

Continue reading on AdExchanger.com

Rather than trust the myriad studies done by search engines and other third parties about the impact of online advertising to offline conversions, you need to implement a system that truly ties your online ad spend to your offline conversions. What most marketers don’t realize is that some simple techniques actually allow you to do this…

Continue reading on Search Engine Watch blog…

Columbus, OH (PRWEB) October 26, 2010

Attribution management and advertising analytics leader ClearSaleing announced today that it has been named the 10th fastest growing company in the annual Fast 50 list published by Columbus Business First. Announced during the 15th Annual Fast 50 Luncheon last week, the Fast 50 list recognizes and ranks Central Ohio companies with the greatest average revenue growth over the past two years. ClearSaleing’s Fast 50 profile is available online at the Columbus Business First website.

“We are proud to not only have survived, but actually thrived in this uncertain economy,” said Randall Smith, ClearSaleing’s President. “Being named 10th on the Fast 50 list is really an objective acknowledgment of our hard work and the solid nature of our business. As we continue to create additional value for our customers who are seeking more effective ways to track and manage their spending and ROI across channels, we anticipate even more growth and expansion in 2011.”

Fast 50 nominees must be privately owned companies based in Central Ohio with at least 3 years of operating history and an average of $1 million in annual revenue. Tax forms of nominated companies were submitted to the accounting firm GBQ Partners. Average sales growth percentages were verified and released to Columbus Business First to use in the Fast 50 program.

Proven ROI
ClearSaleing’s attribution technology has been proven to deliver extraordinary ROI. Recently, Forrester Consulting issued a study detailing the value ClearSaleing provides to its clients. The study, titled The Total Economic Impact™ of ClearSaleing, indicates a 605 percent adjusted return-on-investment for companies engaging in ClearSaleing’s attribution management offering, along with additional benefits of time savings, eliminating waste and more.

The Forrester Consulting study, which was commissioned by ClearSaleing and is available at http://landing.clearsaleing.com/tei, looked at the experience of four ClearSaleing clients, including a national financial services organization, an online retail organization, the online retail arm of a multinational automotive products and services company, and a full-service digital advertising agency. Forrester Consulting found that, by using ClearSaleing, these companies experienced a net present value of more than $2.3 million, in addition to improving efficiencies in decision making and media buying and increasing productivity in automation and reporting.

About ClearSaleing
ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes http://www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit http://www.ClearSaleing.com.

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Chicago, IL (PRWEB) October 19, 2010

Applying attribution management to improving B2B lead generation, and using attribution to increase ROI in cross-channel marketing, are on ClearSaleing’s agenda at the Search Engine Strategies Chicago conference, October 18-22. ClearSaleing, a leader in attribution management and advertising analytics, will explore the benefits of using attribution management in both B2B and B2C marketing at two panel workshops.

“ClearSaleing continues to prove the benefits of attribution in cross-channel marketing in the consumer marketplace. I am excited about the opportunity to also explore how attribution management can be highly effective in B2B marketing. Attribution helps increase marketing spend ROI, whether B2B or B2C, by showing marketers where their ad spend is bringing in desired results, and where they can be more effective,” says Adam Goldberg, Chief Innovation Officer and co-founder, ClearSaleing.

Goldberg will be a featured speaker at the SES panel, “B2B Lead Generation Management & CRM Integration,” Wednesday, October 20th from 5 to 6 PM. Joining Goldberg are moderator Patricia Hursh President, SmartSearch Marketing, and Scott Brinker, President and Chief Technology Officer, ion interactive. The session will focus on “post-click” best practices — specific to B2B search marketers and/or companies with a complex sales cycle. During the presentation, attendees will learn about conversion improvement tips, landing page and microsite testing, lead scoring, nurturing and management, integration with CRM systems and how to follow search leads through to offline sales.

ClearSaleing’s attribution technology enables marketers to track the Purchase Path from online activity to offline sales, easily integrating with CRM, ERP and other corporate systems, including tracking phone and in-store orders.

Channel Surfing
Goldberg is also a featured speaker at “Channel Surfing: Measuring Profit and ROI Across Channels,” Thursday, October 21, from 12 to 1 PM. Joining Goldberg are moderator and author Bryan Eisenberg, and Mikel Chertudi, Sr. Director, Online & Demand Marketing, Adobe. This session will cover attribution, with panelists exploring how proper attribution models give marketers scientifically valid ways to determine how particular channels have an influence on purchase or conversion. During this session, the panelists will identify various methods for determining attribution, pin-point common attribution misconceptions and highlight questions that marketers need to ask, like, “Which types of ads or combination of ads are the most likely to lead to conversion—my display ads, Facebook ads, branded PPC ads or something else? And which ads result in the highest profit and ROI?”

Proven ROI
ClearSaleing’s attribution technology has been proven to deliver extraordinary ROI. Recently, Forrester Consulting issued a study detailing the value ClearSaleing provides to its clients. The study, titled The Total Economic Impact™ of ClearSaleing, indicates a 605 percent adjusted return-on-investment for companies engaging in ClearSaleing’s attribution management offering, along with additional benefits of time savings, eliminating waste and more.

The Forrester Consulting study, which was commissioned by ClearSaleing and is available at http://landing.clearsaleing.com/tei, looked at the experience of four ClearSaleing clients, including a national financial services organization, an online retail organization, the online retail arm of a multinational automotive products and services company, and a full-service digital advertising agency. Forrester Consulting found that, by using ClearSaleing, these companies experienced a net present value of more than $2.3 million, in addition to improving efficiencies in decision making and media buying and increasing productivity in automation and reporting.

About Adam Goldberg
Adam Goldberg serves as Chief Innovation Officer at ClearSaleing, a company he co-founded to help online marketers understand how customers travel a “purchase path.” ClearSaleing, recognized by Forrester Research as a leader in attribution management, employs attribution management to help brands like American Greetings develop and manage their online marketing spend at an optimum level.

Mr. Goldberg’s career has focused on building sales organizations and helping major brands achieve marketing success through strategic campaign execution. He developed Google’s first inside sales team and grew it to an annual $500M organization. He also developed sales organizations for Actuate Software and for Oracle, where he managed major accounts such as Nike, Wal-Mart and Frito Lay.

About ClearSaleing
ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes http://www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit http://www.ClearSaleing.com.

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