Attribution management is about giving credit where credit is due. In the process of applying attribution management to measure your online media, a lot of other information can be garnered and turned into action.
Attribution management begins with a tracking technology in place that allows you to track both clicks and view-throughs, and tracks beyond the last click. Here's an example of the type of data available on a particular order ...
Continue reading Search Engine Watch Blog- 5 Overlooked Actionable Benefits of Attribution »
The Total Economic Impact of ClearSaleing
Forrester Consulting recently examined the total economic impact and potential ROI that enterprises may realize by deploying ClearSaleing's advanced advertising analytics and attribution management platform. Join us for this free webinar to see the full analysis and how ClearSaleing's customers have benefited from implementing its attribution management solution, including:
Methodology of the TEI
How attribution increased profitability
Credit ...
Continue reading Webinar: The Total Economic Impact of ClearSaleing »
In October 2009, Forrester Research released their first Attribution Wave report and recognized ClearSaleing as the leader in the Attribution Management space, based on our current offering, product roadmap and management team (read the full report here). Forrester recognized that the attribution space is new and the field is largely being defined by today’s players, and also cited that in the next release of the Wave, a new player ...
Continue reading Media Mix Modeling Additions to ClearSaleing Team »
Search engine marketing has become a necessity these days. While it can raise a company's position in query rankings through optimizing a Web site, or drive potential buyers to that Web site through paid search ads, it also offers benefits for a variety of online marketing strategies such as attribution management and the clicks that lead consumers to conversions...
Continue reading Media Post Search Blog- Negotiating The Path To Conversion »
Study Indicates Significant Cost Savings and Improved Efficiency in Decision Making, Media Buying for Clients Engaging in ClearSaleing’s Attribution Management Model
Columbus, OH (PRWEB) September 15, 2010
Forrester Consulting today issued a study detailing the value advanced advertising analytics provider ClearSaleing provides to its clients. The study, titled "The Total Economic Impact™ of ClearSaleing", indicates a 605 percent adjusted return-on-investment for companies engaging in ClearSaleing’s attribution management offering, along with additional ...
Continue reading ClearSaleing Delivers 605 Percent ROI to Clients, According to Forrester Consulting »
Benefits of Cloud Hosting to be Focus of ClearSaleing-Hosting.com Booth Discussions
Columbus, OH (PRWEB) August 31, 2010Virtualization and cloud computing adds tremendous value in reducing IT complexity and enabling IT as a service. At VMWorld, San Francisco, Moscone Center, August 31-September 2, ClearSaleing, the industry leader in advertising analytics and attribution management, and Hosting.com,a global provider of enterprise-class IT infrastructure solutions, ...
Continue reading Visit ClearSaleing at Hosting.com Booth # 1608, VMWorld, San Francisco, August 31-September 2 »
If you don't have the ability to track view-through information (otherwise known as post-impression information) on display ads, it's difficult to optimize display campaigns.
A/B Testing
Historically, display optimization has been done through A/B testing. You run the display campaign, you look at how that affects your KPIs (profit, revenue, ROI, CPA, etc.), and if you see lift in the KPIs you're focused on, ...
Continue reading Search Engine Watch: Optimizing Display »
Google recently introduced "Seller Ratings", which are 4 and 5 star ratings that accompany paid search ads and are based on reviews of your site aggregated from review sites all around the Web. Google seller ratings allow people to find merchants that are highly recommended by other online shoppers. To see an example, perform a Google search for "Orthopedic Shoes.” Look for the paid search ads (at the top and ...
Continue reading How To Increase Click-Through Rates Using Google Seller Ratings »
Date: Wednesday August 25, 2010
Time: 1:00 PM EDT | 10:00 AM PDT
Register now for the upcoming webinar Let’s Hear It For The Brand: Attribution Management.
Knowing that there are more effective ways to measure and budget is one thing; knowing how to put that knowledge into action for your specific business goals is quite another.
Join Range Online Media and ClearSaleing as we approach attribution ...
Continue reading Let’s Hear It For The Brand: Attribution Management »
Recently, I’ve had the opportunity to test a technology and read about a new one dedicated to putting more power in users hands to control the advertising they see on the Internet. Consumers and privacy watch dogs are getting more and more concerned about information companies have for the purposes of targeting ads more effectively. At the same time, companies want to do a better job of making sure they ...
Continue reading Removing the Veil from Web Advertising »
The next webinar in the Attribution Management Forum series, Attribution's Other Actionable Benefits, is Wednesday August 4th at 1pm EST.
Attribution Management is about giving credit where credit is due. In the process of applying attribution management to measure your online media, there is a lot of other information that can be garnered and turned into action. In this free ...
Continue reading Upcoming Webinar: Attributions Other Actionable Benefits »
Epic social media successes Facebook and Twitter have many marketers scrambling to figure out how, or if, they should include these trendy sites in their marketing mix.
The hard fact is, social media, like any other marketing program — email, pay per click, affiliates, etc. — is less about luck and instant success, and much more about common sense, ...
Continue reading ROI Magazine: Social Media Marketing- Getting in the Game »