The ClearSaleing and Rosetta co-sponsored webcast titled, Looking Beyond Last Click: Rosetta's Approach To Interactive Attribution is now available for on-demand viewing. The webcast featured  Brean Bark, Analytics and Optimization Manager, and Aaron Smith, Manager – Search, Online and Social Media, both from Rosetta. The session was moderated by ClearSaleing's CIO and co-founder, Adam Goldberg. This free webinar discussed: How different marketing tactics tend to come in at different ...

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It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…” This famous opening line from A Tale of Two Cities accurately describes the life of two keywords that reside in two very different countries (paid search campaigns). These two keywords were identical twins separated at birth. One keyword moved to Country A, which followed the law ...

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Once again Attribution Management proves to be a hot topic at industry conferences and shows around the country. ClearSaleing co-founder and CIO, Adam Goldberg, explains some common questions and issues surrounding attribution management at this year's Etail West conference in Palm Desert, CA.

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TechColumbus Innovation Awards - One of the Nation's Largest Technology Awards Ceremonies - Honors Leaders for Their Technology and Innovation Achievements 2009 Innovation Awards: Outstanding Product - ClearSaleing from TechColumbus on Vimeo. COLUMBUS, Ohio, Feb. 5 /PRNewswire/ -- TechColumbus today announced winners of its annual Innovation Awards, which recognize Central Ohio leaders and companies for their outstanding achievements in technology leadership and innovation in 2009. ...

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Given the critical nature of attribution management to advertising analytics, we have created the Attribution Management Buyer's Guide for marketers to use when selecting an advertising analytics and optimization platform.  The Guide is intended to highlight key attribution management features and functionality that should be available in any advertising analytics solution you select. This is the eighth blog in a 10-part blog series for the Attribution Management Buyers Guide. This eighth ...

Continue reading Attribution Management Buyers Guide Part 8,9,10 – Basic Attribution Models, Mathematical Attribution & Data Warehousing »

Given the critical nature of attribution management to advertising analytics, we have created the Attribution Management Buyer's Guide for marketers to use when selecting an advertising analytics and optimization platform.  The Guide is intended to highlight key attribution management features and functionality that should be available in any advertising analytics solution you select. This is the sixth blog in a 10-part blog series for the Attribution Management Buyers Guide. This sixth ...

Continue reading Attribution Management Buyers Guide Part 6 & 7 – Purchase Path Stages and Time »

Given the critical nature of attribution management to advertising analytics, we have created the Attribution Management Buyer's Guide for marketers to use when selecting an advertising analytics and optimization platform.  The Guide is intended to highlight key attribution management features and functionality that should be available in any advertising analytics solution you select. This is the fourth blog in a 10-part blog series for the Attribution Management Buyers Guide. This fourth ...

Continue reading Attribution Management Buyers Guide Part 4 & 5 – Display Advertising and Exclusions »

Attribution Management Buyers Guide Blog Part 2: Products Given the critical nature of attribution management to advertising analytics, we have created the Attribution Management Buyer's Guide for marketers to use when selecting an advertising analytics and optimization platform.  The Guide is intended to highlight key attribution management features and functionality that should be available in any advertising analytics solution you select. This is the second blog in a 10-part blog series for ...

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Watch as ClearSaleing Co-Founder and CIO, Adam Goldberg, talks to WebProNews at the Search Engine Strategies Conference in San Jose. Goldberg explains ClearSaleing's Purchase Path technology and industry leading advancements in Attribution Management. More WebProNews Videos Read the original article

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Vertical Industry Versions of Attribution Indices Measure the Relative Influence of Each Media Source on Campaign ROI and Profit by Industry SAN JOSE, CA -- Search Engine Strategies Conference, (PRWEB) August 11, 2009 — ClearSaleing, a technology and thought leader in attribution management, and Vetra Analytics, a marketing analytics provider, today announced an industry breakthrough: the launch of the first attribution management index, American Attribution Index (AAI). The ...

Continue reading Do You Allocate Your Media Budget Optimally? ClearSaleing and Vetra Analytics Launch an Industry First: Attribution Management Indices at Search Engine Strategies Conference »

This is the third video in the ClearSaleing Video Blog Series. Elaborating on a previous blog entry, ClearSaleing Co-founder and CIO, Adam Goldberg, explains why lowering your CTR might actually lead to a higher ROI.  Read the original blog post.

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Originally published here on the Search Engine Land Website Watch the Video Blog: There have been numerous reports published over the years by Google, Yahoo and Microsoft that attempt to prove how the use of display advertising, when combined with search, can increase your overall campaign performance. A recent report published by iProspect, Search Engine Marketing and Online Display Integration Study was featured in an article for MediaPost ...

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