Date: Wednesday, March 10, 2010 Time: 1:00 PM EST | 10:00 AM PST Register Now Join ClearSaleing CIO and Co-Founder, Adam Goldberg, along with VP of Biz Development, Dustin Engel, as they discuss various approaches to Attribution Management. As the need for implementing an Attribution Management solution has continued to increase, it is important to understand the various offerings available to decide which solution is the best ...

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By Amy Hooker, Maven Communications During a fascinating and insightful hour-long webinar December 1, account managers, brand managers and search marketers from advertisers and agencies listened to Forrester Research analyst Emily Riley and ClearSaleing co-founder Adam Goldberg explain why attribution management is a discipline that should be applied to marketing spend at all budget levels. Webinar participants learned that attribution is the practice of distributing credit for ...

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View the Webinar Fewer than one third of online marketers are happy with their ability to measure interactive media. The main reason is that the industry standard of crediting the last click or last interaction is flawed. Recently, several leading players in the industry have introduced the concept of attribution measurement, which assigns credit to multiple touch points in a consumer's purchase path.

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ClearSaleing discusses attribution management best practices at two upcoming events. Columbus, Ohio, November 23, 2009 -- ClearSaleing, a technology and thought leader in attribution management, announced today it is sponsoring a December 1st webinar on interactive attribution in which leading attribution authority, Emily Riley, Forrester Research, Inc. Senior Analyst, will be the guest speaker. The webinar follows on the heels of the October 2009 published Forrester report ...

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Given the critical nature of attribution management to advertising analytics, we have created the Attribution Management Buyer's Guide for marketers to use when selecting an advertising analytics and optimization platform.  The Guide is intended to highlight key attribution management features and functionality that should be available in any advertising analytics solution you select. This is the eighth blog in a 10-part blog series for the Attribution Management Buyers Guide. This eighth ...

Continue reading Attribution Management Buyers Guide Part 8,9,10 – Basic Attribution Models, Mathematical Attribution & Data Warehousing »

Join ClearSaleing CIO and Co-Founder, Adam Goldberg, along with guest speaker, Forrester Senior Analyst, Emily Riley, for the webinar Interactive Attribution: Last Click Measurement Is Dead. Now What? Recently, several leading players in the online advertising industry have introduced the concept of attribution measurement, which assigns credit to multiple touchpoints in a consumer’s purchase path.  Emily Riley, a leading authority ...

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Given the critical nature of attribution management to advertising analytics, we have created the Attribution Management Buyer's Guide for marketers to use when selecting an advertising analytics and optimization platform.  The Guide is intended to highlight key attribution management features and functionality that should be available in any advertising analytics solution you select. This is the sixth blog in a 10-part blog series for the Attribution Management Buyers Guide. This sixth ...

Continue reading Attribution Management Buyers Guide Part 6 & 7 – Purchase Path Stages and Time »

The latest installment in the Attribution Forum Series successfully took place on Thursday, October 1st. Once again the Forum was an innovative meeting of the industry's thought leaders concerning Attribution Management. If you missed the live webinar titled,  The American Attribution Index: Using Attribution Management to Improve Media Mix Allocation, it is available on-demand. Check out the Attribution Management site for the latest information ...

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Attribution Management Buyers Guide Blog Part 2: Products Given the critical nature of attribution management to advertising analytics, we have created the Attribution Management Buyer's Guide for marketers to use when selecting an advertising analytics and optimization platform.  The Guide is intended to highlight key attribution management features and functionality that should be available in any advertising analytics solution you select. This is the second blog in a 10-part blog series for ...

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Free webcast explains the newly-released American Attribution Index and how it will help advertisers improve the effectiveness of their media mix allocation and better allocate advertising budgets across all online options Redding, CT (PRWEB) September 10, 2009 -- On Thursday, October 1, Eastern Daylight Time, marketers and advertisers have a unique opportunity to learn more about The American Attribution Index (AAI), the first-ever attribution management index that measures the relative ...

Continue reading The American Attribution Index: Using Attribution Management to Improve Media Mix Allocation – SMN Webcast, October 1 »

Recently, ClearSaleing Inc and  Vetra Analytics  announced the publication of the first-ever attribution management index. The American Attribution Index (AAI) measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions. The AAI will be discussed in depth in a webinar taking place on Thursday, October 1, 2009 at 1PM  EST. Other topics covered in this informative and groundbrekaing webinar include: How to discover ...

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Vertical Industry Versions of Attribution Indices Measure the Relative Influence of Each Media Source on Campaign ROI and Profit by Industry SAN JOSE, CA -- Search Engine Strategies Conference, (PRWEB) August 11, 2009 — ClearSaleing, a technology and thought leader in attribution management, and Vetra Analytics, a marketing analytics provider, today announced an industry breakthrough: the launch of the first attribution management index, American Attribution Index (AAI). The ...

Continue reading Do You Allocate Your Media Budget Optimally? ClearSaleing and Vetra Analytics Launch an Industry First: Attribution Management Indices at Search Engine Strategies Conference »