Date: Wednesday August 25, 2010
Time: 1:00 PM EDT | 10:00 AM PDT
Register now for the upcoming webinar Let’s Hear It For The Brand: Attribution Management.
Knowing that there are more effective ways to measure and budget is one thing; knowing how to put that knowledge into action for your specific business goals is quite another.
Join Range Online Media and ClearSaleing as we approach attribution ...
Continue reading Let’s Hear It For The Brand: Attribution Management »
The next webinar in the Attribution Management Forum series, Attribution's Other Actionable Benefits, is Wednesday August 4th at 1pm EST.
Attribution Management is about giving credit where credit is due. In the process of applying attribution management to measure your online media, there is a lot of other information that can be garnered and turned into action. In this free ...
Continue reading Upcoming Webinar: Attributions Other Actionable Benefits »
The ClearSaleing and Rosetta co-sponsored webcast titled, Looking Beyond Last Click: Rosetta's Approach To Interactive Attribution is now available for on-demand viewing. The webcast featured Brean Bark, Analytics and Optimization Manager, and Aaron Smith, Manager – Search, Online and Social Media, both from Rosetta. The session was moderated by ClearSaleing's CIO and co-founder, Adam Goldberg.
This free webinar discussed:
How different marketing tactics tend to come in at different ...
Continue reading Webinar Video: Rosetta’s Approach To Interactive Attribution »
June 30th Webinar to Focus on ClearSaleing Attribution Platform
Columbus, Ohio (PRWEB) June 23, 2010 -- From first to ‘last click’ and beyond, agencies executing at an optimum level today are incorporating sophisticated advertising analytics into their client service. They realize the importance of seeing how, and when, each element in the marketing mix affects a customer action along the ‘purchase path.’
A classic example is Princeton, New Jersey-based Rosetta, which ...
Continue reading ClearSaleing and Rosetta Team Up to Reveal How Attribution Management Steps Up Agency Performance »
Join ClearSaleing on Wednesday, June 30 at 1pm EST for the next webinar in the Attribution Management series titled: Looking Beyond Last Click: Rosetta's Approach To Interactive Attribution.
Rosetta's command of ClearSaleing's attribution management technology has helped them improve client performance in many ways. Join us for this free webinar to discover more about:
How different marketing tactics tend to come in at ...
Continue reading Looking Beyond Last Click: An Agency’s Approach To Interactive Attribution »
The latest webinar in the Attribution Management Forum series is now available for on-demand viewing. Attribution Management: Common Myths & Misconceptions provides an overview of the 12 most commonly held beliefs about the concept of attribution management. Other topics discussed in the webinar include:
How to analyze your current attribution management status (or lack of it);
Are there any good tools available?
Which ads and sources should ...
Continue reading Webinar Available- Attribution Management: Common Myths & Misconceptions »
When something gains a lot of popularity, whether it is a new product, a celebrity, a political view, a new business process, etc., you have your supporters and detractors. Typically, the supporters only see things with rosy colored glasses, which could cause them to ignore any negatives, while detractors use a lot of half-truths or flat out lies to represent their point of view. Given that Attribution Management is amongst ...
Continue reading Attribution Myths & Misconceptions »
Attribution management is shrouded in mystery to some online marketers. But it's pretty straight forward, actually. In the simplest terms, just because somebody clicked on a paid ad and you made a sale, it doesn't mean the PPC ad was responsible for it. How about if that same person had been engaging with your brand for some time via an email campaign, your organic ...
Continue reading Attribution Management: Common Myths & Misconceptions »
Date: Wednesday, March 10, 2010
Time: 1:00 PM EST | 10:00 AM PST
Register Now
Join ClearSaleing CIO and Co-Founder, Adam Goldberg, along with VP of Biz Development, Dustin Engel, as they discuss various approaches to Attribution Management. As the need for implementing an Attribution Management solution has continued to increase, it is important to understand the various offerings available to decide which solution is the best ...
Continue reading The Attribution Managament Forum: Which Attribution Solution Is The Right Fit For You? »
By Amy Hooker, Maven Communications
During a fascinating and insightful hour-long webinar December 1, account managers, brand managers and search marketers from advertisers and agencies listened to Forrester Research analyst Emily Riley and ClearSaleing co-founder Adam Goldberg explain why attribution management is a discipline that should be applied to marketing spend at all budget levels.
Webinar participants learned that attribution is the practice of distributing credit for ...
Continue reading Forrester-ClearSaleing Webinar Examined the ROI Benefits of Emerging Science »
View the Webinar
Fewer than one third of online marketers are happy with their ability to measure interactive media. The main reason is that the industry standard of crediting the last click or last interaction is flawed. Recently, several leading players in the industry have introduced the concept of attribution measurement, which assigns credit to multiple touch points in a consumer's purchase path.
Continue reading Webinar On-Demand- Interactive Attribution: The Last Click Measurement Is Dead. Now What? »
ClearSaleing discusses attribution management best practices at two upcoming events.
Columbus, Ohio, November 23, 2009 -- ClearSaleing, a technology and thought leader in attribution management, announced today it is sponsoring a December 1st webinar on interactive attribution in which leading attribution authority, Emily Riley, Forrester Research, Inc. Senior Analyst, will be the guest speaker. The webinar follows on the heels of the October 2009 published Forrester report ...
Continue reading Burying The Last Click: ClearSaleing To Host December 1 Webinar On Interactive Attribution Featuring Independent Research Firm »
