Forrester Consulting recently examined the total economic impact and potential ROI that enterprises may realize by deploying ClearSaleing’s advanced advertising analytics and attribution management platform. Join us for this free webinar to see the full analysis and how ClearSaleing’s customers have benefited from implementing its attribution management solution, including:

• Methodology of the TEI
• How attribution increased profitability
• Credit where credit is due is the obvious benefit and here’s why
• Other benefits aside from giving credit where credit is due
• The competitive advantage of having this solution in place

Join Forrester Senior Analyst, Emily Riley, and ClearSaleing CIO, Adam Goldberg, for the webinar on Tuesday, October 5, 2010at 1pm EST.

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Register now for the upcoming webinar Let’s Hear It For The Brand: Attribution Management.
Knowing that there are more effective ways to measure and budget is one thing; knowing how to put that knowledge into action for your specific business goals is quite another.

Join Range Online Media and ClearSaleing as we approach attribution modeling and cross-media management from the perspective of the brand marketer. Learn from real-life experiences of the triumphs and challenges of some of the world’s most recognizable brands and make attribution modeling actionable within your organization.

Join for this webcast and learn:

• First-hand takeaways from brands at various stages of attribution sophistication
• How to analyze and act on the variety of touch points in the online marketing mix
• Ways to illuminate and address common barriers brands face
• Making attribution work for your unique brand

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Attribution Management is about giving credit where credit is due. In the process of applying attribution management to measure your online media, there is a lot of other information that can be garnered and turned into action. In this free webinar,  ClearSaleing CIO and Co-Founder Adam Goldberg, will discuss some of the other data that is available, and how to capitalize on it, like:

• How to negotiate better rates from display networks
• How to negotiate with your affiliates
• How to identify opportunities for cross-sell/up-sell
• The impact of latency and how to account for it
• How lowering your quality score can increase your profits

Register now

This free webinar discussed:

• How different marketing tactics tend to come in at different points in the conversion funnel
• Why it is important to provide credit to the entire purchase path a user utilizes to convert
• How seeing Purchase Paths provides opportunities to see what channels are doing for themselves and others
• How understanding the complete picture for PPC upper funnel terms impacted accounts
• How attributed data has been a component in successfully driving down CPA
• How impression tracking proves the true value of display

View the webinar now. (Registration required)

Columbus, Ohio (PRWEB) June 23, 2010 — From first to ‘last click’ and beyond, agencies executing at an optimum level today are incorporating sophisticated advertising analytics into their client service. They realize the importance of seeing how, and when, each element in the marketing mix affects a customer action along the ‘purchase path.’

A classic example is Princeton, New Jersey-based Rosetta, which is employing ClearSaleing’s attribution management platform with significant results in reducing CPA, improving campaign effectiveness and precision, and increasing campaign ROI.

Rosetta will discuss how ClearSaleing’s attribution management technology has improved client performance during a June 30th webinar titled, “Looking Beyond Last Click: Rosetta’s Approach to Interactive Attribution.” This free webinar begins at 1PM EDT/10 AM PDT and will be webcast by Search Engine Strategies San Francisco, ClickZ.com and SearchEngineWatch.com.

Applications such as ClearSaleing’s attribution management give us the ability to match spend decisions against each decision point in a customer’s purchase path

“At ClearSaleing, we’re passionate about the very realizable effects attribution management can have on digital marketing performance. Agencies such as Rosetta are our proof point that attribution brings measurable ROI results,” said ClearSaleing co-founder and Chief Innovation Officer, Adam Goldberg. Goldberg will serve as the webinar’s moderator.

Joining Goldberg will be Brean Bark, Analytics and Optimization Manager, Rosetta, and Aaron Smith, Manager, Search, Online and Social Media, Rosetta. Bark’s position focuses on multi-channel implementations, while Smith currently serves as lead strategist on some of Rosetta’s largest accounts.

“As the marketing mix gets increasingly complex, agencies need to further fine tune their marketing spend decisions. Applications such as ClearSaleing’s attribution management give us the ability to match spend decisions against each decision point in a customer’s purchase path,” said Bark. “With ClearSaleing, we give our clients peak performance at every step.”

The webinar will cover:

• How different marketing tactics tend to come in at different points in the conversion funnel
• Why it is important to provide credit to the entire purchase path a user utilizes to convert
• How seeing Purchase Paths provides opportunities to see what channels are doing for themselves and others
• How understanding the complete picture for PPC upper funnel terms impacted accounts
• How attributed data has been a component in successfully driving down CPA
• How impression tracking proves the true value of display

Register for the webinar

About ClearSaleing

ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. ClearSaleing has been recognized by Forrester Research, Inc. as an Interactive Attribution “Leader” in an independent report: The Forrester WaveTM: Interactive Attribution, Q4 2009 (October 2009).

The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com.

About Rosetta

Founded in 1998, Rosetta has rapidly become the largest independent interactive agency in the US. AdAge ranks it amongst the top ten digital agencies and the fastest growing agency within the top 50. Rosetta recently expanded its offerings within professional healthcare marketing by acquiring Wishbone-ITP, an award-winning pharmaceutical agency. Rosetta is rated a “strong performer” in a recently published Forrester Wave report. Using a patented approach to segmentation, called Personality® Segmentation, which provides deep insights into the underlying drivers of consumer behavior, Rosetta builds its clients’ brands by identifying, understanding and enhancing relationships with its customers. Rosetta’s industry-focused marketers and creative teams translate these insights into relevant marketing solutions that use world-class technology, search and media to attract, retain and strengthen a brand’s most valuable customer relationships.

Rosetta brings deep industry expertise to its client work within the Retail & Consumer Products; Healthcare; Financial Services; Communications, Media & Technology; Travel & Leisure and B2B markets. Rosetta’s clients include OfficeMax, Coach, Jos. A. Bank, Express, and Tractor Supply (retail); Allergan, Bristol Myers Squibb, Johnson & Johnson, and Otsuka (healthcare); Citizens, HSBC, Nationwide and Fidelity (financial services); and Marriott (travel and leisure), Microsoft and T-Mobile (communications, media & technology).

Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Chicago, Boston, Denver and Toronto.

For more information, visit http://www.rosetta.com.

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Rosetta’s command of ClearSaleing’s attribution management technology has helped them improve client performance in many ways. Join us for this free webinar to discover more about:

• How different marketing tactics tend to come in at different points in the conversion funnel
• Why it is important to provide credit to the entire purchase path a user utilizes to convert
• How seeing Purchase Paths provides opportunities to see what channels are doing for themselves and others
• How understanding the complete picture for PPC upper funnel terms impacted accounts
• How attributed data has been a component in successfully driving down CPA
• How impression tracking proves the true value of display

Speakers during the webinar include Rosetta’s Analytics and Optimization Manager, Brean  Bark, along with Search, Online and Social Media Manager, Aaron Smith. The discussion is moderated by ClearSaleing’s co-founder and CIO, Adam Goldberg.

Register now for this free webinar.

• How to analyze your current attribution management status (or lack of it);
• Are there any good tools available?
• Which ads and sources should get credit?
• Is path analysis a waste of time?
• Will attribution pull dollars away from search?
• And much more…

View the webinar now. (Registration required)

On Wednesday, May 12 at 1pm EST, ClearSaleing will be presenting a webinar on the most common myths and misconceptions by attribution’s supporters and detractors. Here are the 12 most common misconceptions that will be addressed during this webinar:

1. I don’t have an attribution problem
2. The last click is the chosen one
3. There are no good methods for assigning attribution credit
4. There are no good tools for attribution
5. Attribution can be done with web analytics
6. Attribution can be done in a silo
7. Attribution is about buying the right mix of media
8. Attribution pulls dollars away from search
9. Path analysis is a waste of time
10. A/B testing is effective for attribution
11. Attribution Management takes too much time to be worth it
12. Attribution Management is a silver bullet

If you are interested in learning more about these topics, please join us for this free webcast to hear ClearSaleing’s point of view on these items.

Attribution management is shrouded in mystery to some online marketers. But it’s pretty straight forward, actually. In the simplest terms, just because somebody clicked on a paid ad and you made a sale, it doesn’t mean the PPC ad was responsible for it. How about if that same person had been engaging with your brand for some time via an email campaign, your organic listings, a social media site and then eventually decided to buy. There’s a whole lot of contact before the click and if you’re responsible for all of those touch points, you need to be able to appropriate your marketing dollars where they count most.

Join us for a free webinar when we discuss:

• How to analyze your current attribution management status (or lack of it);
• Are there any good tools available?
• Which ads and sources should get credit?
• Is path analysis a waste of time?
• Will attribution pull dollars away from search?
• And much more…

Register for the webinar which takes place Wednesday, May 12 at 1pm.

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Join ClearSaleing CIO and Co-Founder, Adam Goldberg, along with VP of Biz Development, Dustin Engel, as they discuss various approaches to Attribution Management. As the need for implementing an Attribution Management solution has continued to increase, it is important to understand the various offerings available to decide which solution is the best for you.

Join us for this free webcast to learn:

The various approaches to attribution, with pros and cons for each offering:

• Ad Servers
• Web Analytics
• Consulting Groups
• Technologies
• The difference between Operational (day to day) vs. Project-based (strategic, high-level) attribution
• On the back end, what do you do with the data?
• Which solution would be best for you given your current environment need

Register Now