Back in 2006, I and my other co-founders built this company to solve a simple problem…advertisers needed a better way to measure and value their digital ad investments.  Since that time, our path has evolved to completely reshape how marketers track, measure, and optimize not just their digital campaigns, but their entire marketing mix.   We have led innovation in the industry in the areas of advanced modeling, customer analytics, multi-brand ...

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Adam Goldberg is Chief Innovation Officer of ClearSaleing. AdExchanger.com asked Goldberg about the latest advancements and traction with effective attribution modeling in digital advertising. AdExchanger.com: How does ClearSaleing approach attribution across channels and what are the coming milestones in cross channel attribution? Attribution modeling for an SEM direct response campaign seems pretty straightforward. AG: Today, we have the ability to perform ...

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Advertisers with Multiple Brand Sites Gain Deeper Attribution Insights into Customer Behavior Columbus, Ohio (PRWEB) December 2, 2010 Customers travel in many directions along a Purchase Path, from email to shopping engine to landing page. But within a larger "brand family" of more than one site, advertisers haven't been able to accurately track how multiple brand sites affect a customer's ultimate purchase decision--until now. Today, ...

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If your company has conversions that occur offline, either on the phone or at a brick and mortar store, you need to understand if those offline conversions are a result of your online advertising. If you don't figure this out, you're undervaluing your advertising, which leads to poor optimization decisions. Rather than trust the myriad studies done by search engines and other third parties about the ...

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Daniel Bates to Expand ClearSaleing's Client Solutions Programs Columbus, OH (PRWEB) November 3, 2010 ClearSaleing, the leader in attribution management and advertising analytics, announced today that digital veteran Daniel Bates has joined the company as Vice President, Client Solutions. Bates will lead the Client Solutions team in developing and implementing new programs to integrate ClearSaleing's attribution platform ...

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Attribution Management Leader Recognized for Impressive Revenue Growth Columbus, OH (PRWEB) October 26, 2010 Attribution management and advertising analytics leader ClearSaleing announced today that it has been named the 10th fastest growing company in the annual Fast 50 list published by Columbus Business First. Announced during the 15th Annual Fast 50 Luncheon last week, the Fast 50 list recognizes and ranks Central ...

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ClearSaleing's Adam Goldberg to Show Benefits of Attribution in B2B and Multi-Channel Marketing Chicago, IL (PRWEB) October 19, 2010 Applying attribution management to improving B2B lead generation, and using attribution to increase ROI in cross-channel marketing, are on ClearSaleing’s agenda at the Search Engine Strategies Chicago conference, October 18-22. ClearSaleing, a leader in attribution management and advertising analytics, will explore the benefits ...

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On the Agenda is the Right Way to Measure ROI Across all Marketing Channels New York, NY (PRWEB) October 4, 2010 ClearSaleing, a leader in attribution management and advertising analytics, will examine how to use attribution to obtain deeper customer insights and more accurate ROI analysis at SMX East, October 4-6, at the Javits Convention Center. ClearSaleing co-founder and Chief Innovation Officer Adam Goldberg will ...

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Attribution management is about giving credit where credit is due. In the process of applying attribution management to measure your online media, a lot of other information can be garnered and turned into action. Attribution management begins with a tracking technology in place that allows you to track both clicks and view-throughs, and tracks beyond the last click. Here's an example of the type of data available on a particular order ...

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Forrester Consulting Study Reports ClearSaleing Delivers 605 Percent ROI Via Attribution; Visit ClearSaleing at Shop.org Booth #1008 (PRWEB) September 28, 2010 -- ClearSaleing, a leader in attribution management and advertising analytics, will share results of a Forrester Consulting study that shows its technology delivers a record-breaking 605% ROI at the annual Shop.org summit conference, September 27-29, Gaylord Texan Hotel and Convention Center, Dallas, Texas. ClearSaleing co-founder ...

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Okossi, Chinnappan Bring Unparalleled Technical, Theoretical Experience to Media Mix Modeling. Columbus, OH (PRWEB) September 22, 2010 Following directly on the heels of the release of the Forrester Consulting study that showcased a 605% ROI for companies using ClearSaleing's software, advertising analytics leader ClearSaleing announced this week the addition of two new team members, both experts ...

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Study Indicates Significant Cost Savings and Improved Efficiency in Decision Making, Media Buying for Clients Engaging in ClearSaleing’s Attribution Management Model Columbus, OH (PRWEB) September 15, 2010 Forrester Consulting today issued a study detailing the value advanced advertising analytics provider ClearSaleing provides to its clients. The study, titled "The Total Economic Impact™ of ClearSaleing", indicates a 605 percent adjusted return-on-investment for companies engaging in ClearSaleing’s attribution management offering, along with additional ...

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