Last January, I wrote about finding The Value of a Facebook Fan, which effectively took the number of fans a brand has on Facebook, multiplied that by the average number of friends a Facebook user has to determine the number of impressions each brand would receive from each users network, and then applied an average CPM for display media to ...

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ClearSaleing Earns Highest Score in Both Current Offering and Strategy Categories among Interactive Attribution Vendors Columbus, Ohio (PRWEB) October 26, 2009 -- ClearSaleing, a technology and thought leader in attribution management, today announced that the company has been recognized by Forrester Research, Inc. as an Interactive Attribution "Leader" in an independent report: "The Forrester WaveTM: Interactive Attribution, Q4 2009" (October 2009)". ClearSaleing received the highest scores in both the "Current ...

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In recent months, many more online marketers have realized that the "last click effect" can be hazardous to the success of their online marketing campaigns. This article from Practice Ecommerce details the problems surrounding the last click effect along with ways to avoid it. Some of the solutions include using the latest attribution management tools and technology. Read the entire article from Practical Ecommerce...

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ClearSaleing CEO, Mike Lanese, on the different methods of Attribution Management and the important relationship between display and search. ...Continue reading the MediaPost Article

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Internet Retail AAI Measures the Relative Influence of Online Media Sources on Campaign ROI and Profit Las Vegas, NV (PRWEB) September 21, 2009 -- ClearSaleing, a technology and thought leader in attribution management, and Vetra Analytics, a marketing analytics provider, today published the first ever Internet Retail version of its American Attribution Index (AAI). The Internet Retail AAI measures the relative effectiveness ...

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This article from Internet Retailer Daily News,  explains how Allegro Medical Supplies Inc. utilized ClearSaleing technology and data to increase order size 12%, increase conversions by 2%, and drastically drop the average cost per customer acquisition after just 6 months.  With ClearSaleing's help, Allegro implemented a more targeted ...continue reading article on Internet Retailer site

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Online Advertising Analytics & Technology Company Announced As Finalist for TechColumbus Innovation Awards The company responsible for creating the Attribution Management Forum has been recognized as a leader in online advertising analytics. Columbus, OH (PRWEB) January 28, 2009 - ClearSaleing Inc., an online advertising analytics and technology company, has been nominated as a finalist for three awards for the TechColumbus Innovation Awards, which recognizes outstanding achievements in ...

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CrimsonCup, maker of the world's best coffee, provides an excellent example of Word of Mouth (WOM) marketing. You might recall that we ran a very informative webinar on WOM in December. In working with CrimsonCup, we applied the principles we mentioned in the webinar. The "Barista for a Day" campaign has two key ingredients. First, the concept is genuine and interesting. We've all heard about master brewers for ...

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Internet marketing expert Bill Balderaz and online marketing agency ClearSaleing host Web seminar featuring ways to generate online buzz Columbus, OH (PRWEB) December 3, 2007 - Online public relations and social networking professional, Bill Balderaz hosted the latest in a series of search engine optimization and marketing webinars from online marketing leader ClearSaleing on November 28th. Due to the overwhelming feedback from the first webinar, an encore presentation is scheduled ...

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