Launch study finds an average of 36 percent and up to 60 percent of advertisers’ total digital advertising revenue is at-risk ClearSaleing, a GSI Global Marketing Services company and the leader in advertising analytics and multichannel attribution with more than 180 clients leveraging our attribution solution, today announced the findings from the initial launch of CS Altitude.  CS Altitude is the industry’s first scaled statistical advertising attribution ...

Continue reading ClearSaleing’s Altitude Exposes a 36 Percent Flaw in Last-­ad Attribution »

Back in 2006, I and my other co-founders built this company to solve a simple problem…advertisers needed a better way to measure and value their digital ad investments.  Since that time, our path has evolved to completely reshape how marketers track, measure, and optimize not just their digital campaigns, but their entire marketing mix.   We have led innovation in the industry in the areas of advanced modeling, customer analytics, multi-brand ...

Continue reading Exciting News »

Daniel Bates to Expand ClearSaleing's Client Solutions Programs Columbus, OH (PRWEB) November 3, 2010 ClearSaleing, the leader in attribution management and advertising analytics, announced today that digital veteran Daniel Bates has joined the company as Vice President, Client Solutions. Bates will lead the Client Solutions team in developing and implementing new programs to integrate ClearSaleing's attribution platform ...

Continue reading ClearSaleing Hires Digital Veteran to Head Client Solutions »

Attribution Management Leader Recognized for Impressive Revenue Growth Columbus, OH (PRWEB) October 26, 2010 Attribution management and advertising analytics leader ClearSaleing announced today that it has been named the 10th fastest growing company in the annual Fast 50 list published by Columbus Business First. Announced during the 15th Annual Fast 50 Luncheon last week, the Fast 50 list recognizes and ranks Central ...

Continue reading Columbus Business First Ranks ClearSaleing 10th Among Central Ohio’s 50 Fastest Growing Companies »

Forrester Consulting Study Reports ClearSaleing Delivers 605 Percent ROI Via Attribution; Visit ClearSaleing at Shop.org Booth #1008 (PRWEB) September 28, 2010 -- ClearSaleing, a leader in attribution management and advertising analytics, will share results of a Forrester Consulting study that shows its technology delivers a record-breaking 605% ROI at the annual Shop.org summit conference, September 27-29, Gaylord Texan Hotel and Convention Center, Dallas, Texas. ClearSaleing co-founder ...

Continue reading ClearSaleing Brings Industry Leading ROI Technology to Shop.org’s Annual Summit »

Study Indicates Significant Cost Savings and Improved Efficiency in Decision Making, Media Buying for Clients Engaging in ClearSaleing’s Attribution Management Model Columbus, OH (PRWEB) September 15, 2010 Forrester Consulting today issued a study detailing the value advanced advertising analytics provider ClearSaleing provides to its clients. The study, titled "The Total Economic Impact™ of ClearSaleing", indicates a 605 percent adjusted return-on-investment for companies engaging in ClearSaleing’s attribution management offering, along with additional ...

Continue reading ClearSaleing Delivers 605 Percent ROI to Clients, According to Forrester Consulting »

In previous posts, I’ve tried to explain the reasons behind the frustrating fact that some report data just won’t ever match.  This week’s topic is a no-brainer.  To best describe why reports created by pulling data from different data sources won’t match other reports, let’s see it visually. So, why is this a problem?  Say you haven’t configured your web analytics to track your PPC, or maybe an agency ...

Continue reading Understanding Attribution Part III: A Visual Blog »

Last January, I wrote about finding The Value of a Facebook Fan, which effectively took the number of fans a brand has on Facebook, multiplied that by the average number of friends a Facebook user has to determine the number of impressions each brand would receive from each users network, and then applied an average CPM for display media to ...

Continue reading Search Engine Land: Is Celebrity Tweetvertising Worth Paying For? »

ClearSaleing Earns Highest Score in Both Current Offering and Strategy Categories among Interactive Attribution Vendors Columbus, Ohio (PRWEB) October 26, 2009 -- ClearSaleing, a technology and thought leader in attribution management, today announced that the company has been recognized by Forrester Research, Inc. as an Interactive Attribution "Leader" in an independent report: "The Forrester WaveTM: Interactive Attribution, Q4 2009" (October 2009)". ClearSaleing received the highest scores in both the "Current ...

Continue reading Independent Research Firm Names ClearSaleing A Leader in Attribution Management »

In recent months, many more online marketers have realized that the "last click effect" can be hazardous to the success of their online marketing campaigns. This article from Practice Ecommerce details the problems surrounding the last click effect along with ways to avoid it. Some of the solutions include using the latest attribution management tools and technology. Read the entire article from Practical Ecommerce...

Continue reading Ecommerce Know How: Avoid The Last Click Effect »

ClearSaleing CEO, Mike Lanese, on the different methods of Attribution Management and the important relationship between display and search. ...Continue reading the MediaPost Article

Continue reading MediaPost Raw: From Pray & Spray to Performance & Profit, Part II »

Internet Retail AAI Measures the Relative Influence of Online Media Sources on Campaign ROI and Profit Las Vegas, NV (PRWEB) September 21, 2009 -- ClearSaleing, a technology and thought leader in attribution management, and Vetra Analytics, a marketing analytics provider, today published the first ever Internet Retail version of its American Attribution Index (AAI). The Internet Retail AAI measures the relative effectiveness ...

Continue reading ClearSaleing and Vetra Analytics Publish the First Internet Retail Version of the American Attribution Index at the Shop.Org 2009 Annual Summit »