ClearSaleing, a GSI Global Marketing Services company and the leader in advertising analytics and multichannel attribution with more than 180 clients leveraging our attribution solution, today announced the findings from the initial launch of CS Altitude.  CS Altitude is the industry’s first scaled statistical advertising attribution methodology that is available to all ClearSaleing clients and is uniquely customized to each specific advertiser.  The launch study finds an average of 36 percent and up to 60 percent of advertiser’s total digital advertising revenue is at-risk under a last-ad methodology.

CS Altitude is an algorithmic, glass-box methodology that statistically attributes value to campaigns and unique advertisements that are influential in driving incremental value.  CS Altitude additionally identifies media saturation and diminishing returns on a daily basis to ensure that advertisers maximize their advertising return on investment opportunity as media market opportunities fluctuate.

“We are tremendously excited about the opportunity this presents for our advertisers,” said Dustin Engel, Chief Marketing and Strategy Officer, ClearSaleing.  “Advertisers now have an objective and statistical approach to value their paid and earned media investments across the entire customer journey. Simply put, advertisers have discussed the value beyond the last-ad for some time with theories and inconclusive studies, but this study of actual client data across all digital advertising interactions proves that value across multiple advertisers with concrete and actual data. There is a bright future ahead for innovative digital advertisers seeking new and better ways to market to their most profitable customers.”

The initial launch of CS Altitude included:

• A specific comparison of CS Altitude’s attributed view of digital advertising to the industry standard last-ad methodology, where 100% of the credit for conversion is given to the advertisement immediately prior to conversion
• 13 unique advertisers across retail, education, and financial services verticals
• >1.1 billion advertising impressions
• >81.5 million advertising clicks
• >3 million conversions

“As a partner of ClearSaleing for almost three years and a provider of attribution services well before that, this pilot reflects what we have seen and have been executing against for some time,” said Ashwini Karandikar, VP of Service Strategy and Development, iProspect.  “The definition of performance marketing is changing. It is multi-channel, and profitable investments can be seen across the entire customer journey to conversion. We are excited about the results of the CS Altitude launch study as it is additional validation for this trend and the benefits of executing beyond the last-ad methodology for our clients.”

The results of the CS Altitude pilot include:

• On average 36% of digital revenue was misallocated using a last-ad methodology and that number was as high as 60%
• In Purchase Paths where there were multiple advertising interactions, there was a 42% lift in revenue per order as compared to single step purchase paths.
• 19% of the advertisers’ revenue was reattributed to display
• 8% of the advertisers’ revenue was reattributed to email and 7% to paid search

“CS Altitude represents a major turning point for our industry,” said Morris Martin, Director of Product Marketing and Strategy, ClearSaleing.   “The digital journeys of an advertiser’s most profitable customers are concealed by the microscopic lens of the last-ad methodology.”  Consequently, media plans have long suffered, resulting in the elimination of diversity across and within media channels. Evolving beyond the last-ad viewpoint via CS Altitude provides a sophisticated and scalable means for advertisers to have an objective view of paid and earned media investment performance. The customized, “glass box” approach provides advertisers with adaptions to their unique marketing environment and the visibility they need to ensure adoption across their entire organization.”

Reserve your Webinar seat now for “The Return of Display: Evolving Beyond the Last-ad” on June 21^st at 2PM EST, featuring the results of the CS Altitude launch study

Register here: https://www1.gotomeeting.com/register/412482529

Please use twitter hash tag #attribution for the webinar.  All questions, time permitting, will be answered via Twitter @ClearSaleing.

About ClearSaleing

ClearSaleing is an industry-leading advertising analytics and attribution platform. ClearSaleing enables innovative advertisers to increase sales volume and overall media mix profitability across their complex mix of advertising investments. The ClearSaleing platform and related services allow innovative clients such as American Greetings, Rosetta, iProspect and Nationwide Insurance to achieve true transparency across their marketing mix performance and to understand which marketing channels are most influential to profit, engagement, and overall return on investment. The company was founded in 2006 and is headquartered in Columbus, Ohio. ClearSaleing is a wholly owned subsidiary of GSI Commerce Inc. (Nasdaq:GSIC).

This focus on generating results and driving innovation have been the core focuses of our organization, and these fundamental goals have ushered in this next evolution of our company and the industry.

I am excited to share that, as of this morning, GSI Commerce announced the acquisition of ClearSaleing.  I am extremely excited about what this acquisition will mean for our clients, employees, and for advertising analytics and attribution overall. GSI’s client base of more than 500 clients and more than 5,000 employees will provide ample opportunity to further our growth on a global basis and provide the necessary scale and resources to help us meet the massive demand of advertisers seeking advanced advertising analytics and attribution management support.

The scale and resources that are now available to us, as well as the opportunity to work and partner with other leading GSI Global Marketing Services including e-Dialog, Fetchback, M3 Mobile, MBS Insight, Pepperjam, Silverlign, and TrueAction will allow us to continue to pioneer and drive innovation as we have for the past 4 years.

I’d like to congratulate our employees, and thank our valued clients, partners, investors, board members, and the entrepreneurial resources in Columbus and the great state of Ohio for their ongoing support!

Columbus, OH (PRWEB) November 3, 2010

ClearSaleing, the leader in attribution management and advertising analytics, announced today that digital veteran Daniel Bates has joined the company as Vice President, Client Solutions. Bates will lead the Client Solutions team in developing and implementing new programs to integrate ClearSaleing’s attribution platform into large advertisers’ multichannel marketing initiatives.

As VP of Client Solutions, Bates will oversee client-focused activities within ClearSaleing, including client on-boarding, product usage, and documentation and dissemination of best practices. Bates will also manage client training and support, professional services and partner certification initiatives, in addition to developing long-term relationships with clients and partners. His team’s ultimate focus will be on helping clients achieve their maximum marketing ROI.

Bates, a former sales director at Atlas (now part of Microsoft Advertising), has helped shape digital strategy for many clients, including Microsoft, Cisco, Adobe, Hilton, Intel, AT&T, and VW of America. While at Atlas, he managed new business growth and retention for Atlas’ enterprise technology focused on display advertising, rich media and marketing channel integration.

“ClearSaleing is delighted to have Daniel Bates join our company to help our brand advertiser and agency clients fully utilize the richness of our attribution management platform,” said ClearSaleing President Randy Smith. “Daniel has the right combination of digital advertising expertise and marketing savvy to enhance major brands’ marketing success.”

Prior to joining ClearSaleing, Bates was the co-founder of BatesHook, a digital marketing and sales consultancy. Bates began his career in the Sales & Service departments of Infiniti and Bank of America. He transferred his corporate experience into the dot-com world when he joined Engage-I/Pro in 1999 as Director of Sales and Account Management.’

“ClearSaleing’s technology is the future of marketing channel integration,” said Bates. “During my career, I have seen integration is an important yet often challenging factor in achieving success. With ClearSaleing, advertisers can look across marketing channels and see what is working. It is a huge benefit in achieving full integration,” he added.

Proven ROI
ClearSaleing’s attribution technology has been proven to deliver extraordinary ROI. Recently, Forrester Consulting issued a study detailing the value ClearSaleing provides to its clients. The study, titled “The Total Economic Impact™ of ClearSaleing”, indicates a 605 percent adjusted return-on-investment for companies engaging in ClearSaleing’s attribution management offering, along with additional benefits of time savings, eliminating waste and more.

The Forrester Consulting study, which was commissioned by ClearSaleing and is available at http://landing.clearsaleing.com/tei, looked at the experience of four ClearSaleing clients, including a national financial services organization, an online retail organization, the online retail arm of a multinational automotive products and services company, and a full-service digital advertising agency. Forrester Consulting found that, by using ClearSaleing, these companies experienced a net present value of more than $2.3 million, in addition to improving efficiencies in decision making and media buying and increasing productivity in automation and reporting.

About ClearSaleing
ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes http://www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit http://www.ClearSaleing.com.

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Columbus, OH (PRWEB) October 26, 2010

Attribution management and advertising analytics leader ClearSaleing announced today that it has been named the 10th fastest growing company in the annual Fast 50 list published by Columbus Business First. Announced during the 15th Annual Fast 50 Luncheon last week, the Fast 50 list recognizes and ranks Central Ohio companies with the greatest average revenue growth over the past two years. ClearSaleing’s Fast 50 profile is available online at the Columbus Business First website.

“We are proud to not only have survived, but actually thrived in this uncertain economy,” said Randall Smith, ClearSaleing’s President. “Being named 10th on the Fast 50 list is really an objective acknowledgment of our hard work and the solid nature of our business. As we continue to create additional value for our customers who are seeking more effective ways to track and manage their spending and ROI across channels, we anticipate even more growth and expansion in 2011.”

Fast 50 nominees must be privately owned companies based in Central Ohio with at least 3 years of operating history and an average of $1 million in annual revenue. Tax forms of nominated companies were submitted to the accounting firm GBQ Partners. Average sales growth percentages were verified and released to Columbus Business First to use in the Fast 50 program.

Proven ROI
ClearSaleing’s attribution technology has been proven to deliver extraordinary ROI. Recently, Forrester Consulting issued a study detailing the value ClearSaleing provides to its clients. The study, titled The Total Economic Impact™ of ClearSaleing, indicates a 605 percent adjusted return-on-investment for companies engaging in ClearSaleing’s attribution management offering, along with additional benefits of time savings, eliminating waste and more.

The Forrester Consulting study, which was commissioned by ClearSaleing and is available at http://landing.clearsaleing.com/tei, looked at the experience of four ClearSaleing clients, including a national financial services organization, an online retail organization, the online retail arm of a multinational automotive products and services company, and a full-service digital advertising agency. Forrester Consulting found that, by using ClearSaleing, these companies experienced a net present value of more than $2.3 million, in addition to improving efficiencies in decision making and media buying and increasing productivity in automation and reporting.

About ClearSaleing
ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes http://www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit http://www.ClearSaleing.com.

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(PRWEB) September 28, 2010 — ClearSaleing, a leader in attribution management and advertising analytics, will share results of a Forrester Consulting study that shows its technology delivers a record-breaking 605% ROI at the annual Shop.org summit conference, September 27-29, Gaylord Texan Hotel and Convention Center, Dallas, Texas.

ClearSaleing co-founder and Chief Innovation Officer, Adam Goldberg, will host ClearSaleing’s Booth #1008. An industry thought leader in attribution management, Goldberg will dialogue with retailers on how ClearSaleing’s technology enables retailers to analyze ad spend across all marketing channels and significantly increase their marketing ROI.

“The Forrester Consulting study is the latest proof point that our attribution technology is the best way for marketers to really understand what is and isn’t working in their ad spend. As we approach the critical holiday buying season, attribution is essential to making sure advertising dollars can realize the highest ROI,” says Goldberg.

Forrester Consulting’s study, “The Total Economic Impact™ of ClearSaleing,” indicates a 605% adjusted return-on-investment for companies engaging in ClearSaleing’s attribution management offering, along with additional benefits of time savings, eliminating waste and more.

“The benefits of engaging ClearSaleing have proved nearly limitless for AmericanGreetings.com, providing us a strategic guideline for advertising that is based on measurable and actionable results,” said Tessa Fraser, senior marketing manager of American Greetings Interactive, a long-time ClearSaleing client. “Not only do we now better understand our customers and how to reach them more effectively, we also have eliminated tactics which weren’t reaching our desired audiences. ClearSaleing is an important partner in helping us achieve our long-term goals.”

The Forrester Consulting study, which was commissioned by ClearSaleing and is available at http://landing.clearsaleing.com/tei, analyzed four ClearSaleing clients, including a national financial services organization, an online retail organization, the online retail arm of a multinational automotive products and services company, and a full-service digital advertising agency. Forrester Consulting found that, by using ClearSaleing, these companies experienced a net present value of more than $2.3 million, in addition to improving efficiencies in decision making and media buying and increasing productivity in automation and reporting.

Forrester Consulting also found that customers were able to more efficiently bid on keywords and tighten ad spend by assigning attribution to each channel and by launching new initiatives to increase conversion rates. With more accurate reporting, customers could focus on new marketing campaigns, landing pages and other strategic projects that resulted in improved conversion rates.

For more information on the Total Economic Impact study methodology, visit www.forrester.com/TEI. For more information and to read the full ClearSaleing study, visit http://landing.clearsaleing.com/tei.

About ClearSaleing

ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com.

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Columbus, OH (PRWEB) September 15, 2010

Forrester Consulting today issued a study detailing the value advanced advertising analytics provider ClearSaleing provides to its clients. The study, titled “The Total Economic Impact™ of ClearSaleing”, indicates a 605 percent adjusted return-on-investment for companies engaging in ClearSaleing’s attribution management offering, along with additional benefits of time savings, eliminating waste and more.

The Forrester Consulting study, which was commissioned by ClearSaleing and is available at http://landing.clearsaleing.com/tei, looked at the experience of four ClearSaleing clients, including a national financial services organization, an online retail organization, the online retail arm of a multinational automotive products and services company, and a full-service digital advertising agency. Forrester Consulting found that, by using ClearSaleing, these companies experienced a net present value of more than $2.3 million, in addition to improving efficiencies in decision making and media buying and increasing productivity in automation and reporting.

“We are thrilled to have the validation of a reliable third-party like Forrester Consulting to back up our more than four years of success in working with clients,” said Adam Goldberg, chief innovation officer and co-founder of ClearSaleing. “This study verbalizes what we at ClearSaleing have long known: our model for managing advertising portfolios is a valuable and irreplaceable asset.”

Forrester Consulting also found that customers are able to more efficiently bid on keywords and tighten ad spend by assigning attribution to each channel and by launching new initiatives to increase conversion rates. With more accurate reporting, customers could focus on new marketing campaigns, landing pages and other strategic projects that resulted in improved conversion rates. The companies interviewed by Forrester Consulting also experienced a significant cost and time savings in reporting, creating a more efficient and prosperous organization.

“The benefits of engaging ClearSaleing have proved nearly limitless for AmericanGreetings.com, providing us a strategic guideline for advertising that is based on measurable and actionable results,” said Tessa Fraser, senior marketing manager of American Greetings Interactive, a long-time ClearSaleing client. “Not only do we now better understand our customers and how to reach them more effectively, we also have eliminated tactics which weren’t reaching our desired audiences. ClearSaleing is an important partner in helping us achieve our long-term goals.”

Forrester Consulting’s proprietary Total Economic Impact methodology examines the cost, benefit, flexibility and risk factors that affect an investment decision. Its multistep approach evaluates the impact a company, like ClearSaleing, can have on an organization.

For more information on the Total Economic Impact study methodology, visit www.forrester.com/TEI. For more information and to read the full ClearSaleing study, visit http://landing.clearsaleing.com/tei.

About ClearSaleing

ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com.

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In previous posts, I’ve tried to explain the reasons behind the frustrating fact that some report data just won’t ever match.  This week’s topic is a no-brainer.  To best describe why reports created by pulling data from different data sources won’t match other reports, let’s see it visually.

So, why is this a problem?  Say you haven’t configured your web analytics to track your PPC, or maybe an agency is managing your PPC, but you have not given them access to your web analytics, so you must rely on the data the search engines provide.  Inevitably, someone in your organization is going to want a roll-up or an executive summary of all the engines.  The result is then the creation of a report from disparate data sets.

The problem – each vendor report is not aware of the other vendors.  So, in the example below, each vendor report will claim credit for the entire purchase and claim all of the revenue.

As you can see, this greatly overvalues the conversion and creates an unrealistic view of the performance.
If you do try to compare the compiled report to your web analytics, there will be a problem as to how web analytics will credit that sale, as you can see below.

The real need is to conceptually ‘divide up’ the order and revenue and give everything credit.

By thinking about dividing up credit, you more accurately value the contribution of each advertising source.  With this accurate and comprehensive picture, you can really optimize your spending, ensuring that you focus your spend, time and attention on what truly is working. What you may then find clicks (and impressions) that occur at the very beginning of the ‘funnel’ are getting the credit they deserve, so you may be able to increase bids on your more general keywords or show true ROI on banner impressions.

I found it interesting this week to read What Celebrities Make For Twittvertising, which discussed the heavy payouts celebrities receive for tweeting about various products and brands. After reading this, I couldn’t help but think about how this relates to valuing a Facebook fan, so I decided to have some fun by identifying ways to truly value these celeb tweets…

Read the entire article on the Search Engine Land Blog…

Columbus, Ohio (PRWEB) October 26, 2009 — ClearSaleing, a technology and thought leader in attribution management, today announced that the company has been recognized by Forrester Research, Inc. as an Interactive Attribution “Leader” in an independent report: “The Forrester Wave^TM: Interactive Attribution, Q4 2009″ (October 2009)”. ClearSaleing received the highest scores in both the “Current Offering” and “Strategy” categories. It also garnered a 5.0 out of a possible 5.0 score for its strength of management team.

Forrester described ClearSaleing’s attribution offering as “a standalone attribution tool with rich modeling,” saying it “comes closest to offering a complete solution…” The report also says ClearSaleing’s technology is “easy to use, sophisticated, and relevant for a wide variety of interactive marketers” and notes that “ClearSaleing is an easy-to-install standalone product rather than a feature of a larger offering, but it is still relatively affordable and scalable for a range of clients…. Through a partnership with Vetra Analytics, ClearSaleing offers the best of both rich custom modeling and easy-to-use reporting.”

“ClearSaleing is delighted to be recognized by Forrester,” says ClearSaleing co-founder and Chief Innovation Officer, Adam Goldberg. “Since we began, ClearSaleing has been working steadily to develop and deliver technology that marketers can put to use immediately to optimize campaigns and realize the greatest ROI. We believe attribution management is the linchpin of any successful marketing strategy, combining customer insight with smart campaign management.”

The Forrester report also stated that “All of the clients we spoke with were fiercely loyal to ClearSaleing, citing its high level of service and its commitment to high-quality insights.”

Based on the increasing recognition among marketing executives as to the importance of attribution management and ClearSaleing’s position as a leader in advertising analytics technology, the Company has also been successful in forming partnerships with large interactive agencies to offer its attribution management platform to their customers.

“We did an exhaustive search and review of a wide range of attribution management solutions that we could use to optimize the performance of complex, cross-media campaigns that we manage for our customers,” said Dustin Engel, Vice President, Strategy and Media, Range Online Media. “And we found that ClearSaleing had by far the most robust advertising analytics platform, built from the mindset of attribution management,” Engel said. “The ClearSaleing Attribution Management platform has received enormous interest from our customer base and has already been implemented for a few of our clients, with many other customers lining up to implement our attribution strategies utilizing the platform.”

“We knew from the beginning that to optimize the ROI of a company’s online advertising portfolio required the ability to do cross-media profit tracking and true attribution management,” said ClearSaleing President and co-founder, Randy Smith. “We have built our advertising analytics platform from the beginning on these cornerstones and our customers and our agency partners all recognize our position as a leader.”

Download the Full Report

About ClearSaleing

Named “Technology Platform Search Marketers Can’t Live Without” at the SES Awards, ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com.

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This article from Practice Ecommerce details the problems surrounding the last click effect along with ways to avoid it. Some of the solutions include using the latest attribution management tools and technology.

Read the entire article from Practical Ecommerce…