Interactive Attribution Q4: 2009
ClearSaleing received the highest scores in both:
- Current Offering
- Strategy
Learn more about ClearSaleing’s
“Top Honors” in the Report
“ClearSaleing, a site and media analytics tool, takes top honors because it comes closest to a complete attribution solution.”
ClearSaleing is “easy to use, sophisticated, and relevant for a wide variety of interactive marketer ”
(The Forrester Wave™: Interactive Attribution, Q4 2009, Forrester Research, Inc., October 2009).
Independent Research Firm Names ClearSaleing an Interactive Attribution “Leader”
As marketers discover the need to look beyond ‘last-click’ data, more companies are claiming to provide attribution solutions. Because of this, there is a need for a trusted research company to evaluate these solutions.
Independent technology research firm Forrester Research, Inc. selected vendors for a 44-criteria evaluation to determine the leaders in the attribution management field. The vendors were selected based on product fit, customer success and Forrester client demand. The evaluation process lasted several weeks as Forrester worked with each vendor to get a true understanding of the attribution offering, strategy and market presence.