Once again Attribution Management proves to be a hot topic at industry conferences and shows around the country. ClearSaleing co-founder and CIO, Adam Goldberg, explains some common questions and issues surrounding attribution management at this year's Etail West conference in Palm Desert, CA.
Continue reading Attribution Management Hot Topic at Etail West 2010 »
ClearSaleing’s advertising analytics and paid search campaign improvement on the agenda at etailer summit
Columbus, OH (PRWEB) February 22, 2010 -- ClearSaleing, a technology and thought leader in attribution management, and American Greetings will delve into the emerging science of attribution and how it can help online retailers improve conversions rates via all marketing channels at the annual eTail West conference, February 22-25, ...
Continue reading ClearSaleing and American Greetings Team Up To Teach The Whys And Hows Of Attribution Management At eTail West »
Debuting at eTail West, ClearSaleing enables marketers to set expiration dates to see which clicks really convert
Columbus, OH (PRWEB) February 22, 2010 -- Clicks are great but the best clicks are those that move customers to a conversion in a reasonable timeframe. Advertisers and agencies have been looking for a means of setting time limits on clicks to see which ones truly influence a conversion. ClearSaleing, a technology and ...
Continue reading ClearSaleing Puts an Expiration Date on Clicks in Latest Enhancements to Award-Winning Analytics Platform »
TechColumbus Innovation Awards - One of the Nation's Largest Technology Awards Ceremonies - Honors Leaders for Their Technology and Innovation Achievements
2009 Innovation Awards: Outstanding Product - ClearSaleing from TechColumbus on Vimeo.
COLUMBUS, Ohio, Feb. 5 /PRNewswire/ -- TechColumbus today announced winners of its annual Innovation Awards, which recognize Central Ohio leaders and companies for their outstanding achievements in technology leadership and innovation in 2009. ...
Continue reading ClearSaleing Wins Outstanding Product at TechColumbus Innovation Awards »
Date: Wednesday, March 10, 2010
Time: 1:00 PM EST | 10:00 AM PST
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Join ClearSaleing CIO and Co-Founder, Adam Goldberg, along with VP of Biz Development, Dustin Engel, as they discuss various approaches to Attribution Management. As the need for implementing an Attribution Management solution has continued to increase, it is important to understand the various offerings available to decide which solution is the best ...
Continue reading The Attribution Managament Forum: Which Attribution Solution Is The Right Fit For You? »
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Attribution management is a practice that is starting to get more attention from online marketers, fueled partly by the pressures they are under to make smart decisions on online ad spending.
Attribution is a method of determining which of your online ads lead a customer toward a purchase decision, and pinpointing the level of influence of each of these ads. ...
Continue reading DM News: Attribution management- Impacting the Bottom Line »
Last January, I wrote about finding The Value of a Facebook Fan, which effectively took the number of fans a brand has on Facebook, multiplied that by the average number of friends a Facebook user has to determine the number of impressions each brand would receive from each users network, and then applied an avera
ge CPM for display media to ...
Continue reading Search Engine Land: Is Celebrity Tweetvertising Worth Paying For? »
NCT Ventures Partner, Bill Frank, and Former Microsoft Marketing Executive, Jeff Bell, Join ClearSaleing Board
Columbus, Ohio (PRWEB) January 26, 2010 -- ClearSaleing, a technology and thought leader in attribution management, announced today it has closed its Series C funding round with a $1.7 million investment from NCT Ventures Fund I, L.P., a Columbus, Ohio-based venture capital fund. The company also announced Jeff Bell, industry leader ...
Continue reading Leading Attribution Management Company, ClearSaleing, Completes $3.75 Million Funding Package With $1.7 Million Equity Investment From NCT Ventures Fund I, L.P. »
Why does accuracy matter when measuring marketing effectiveness? Accuracy matters because in today’s world, marketing decisions are made on data. The best creative is not the one that makes us laugh the hardest, and it’s not the one that we remember for the longest period of time. No, it’s the one that produces the most profit. The more accurately we can measure our marketing effectiveness, the better decisions we make, ...
Continue reading Search Engine Land: One Small Step For Marketers, One Giant Leap In Profit »
By Joy Brazelle, Director, Product Marketing and Professional Services
Background
Back in the good old days of marketing, marketers made decisions solely based on their gut feelings. They'd create their marketing and media plans, and then print out a huge spreadsheet filled with marketing launches, ad buys, and creatives for the year. The agency and the client would gather around the conference room table and debate one approach versus another until they ...
Continue reading The Attribution Opportunity – Widening the Top of the Funnel »
ClearSaleing, a technology and thought leader in attribution management and advertising analytics, announced today the hiring of Dustin Engel as Vice President, Strategy and Business Development. Engel will be responsible for new client and partnership acquisition and will lead the market strategy effort.
Columbus, Ohio (PRWEB) January 12, 2010 -- ClearSaleing, a technology and thought leader in attribution management and advertising analytics, announced today the hiring ...
Continue reading Clearsaleing Hires Digital Media Veteran as New Vice President Of Strategy And Business Development »
Forrester Research, Inc. recently released their Interactive Attribution Q4: 2009 report, a 44-criteria evaluation of interactive attribution vendors.
Reading the report will give you an understanding of how Forrester sees each vendor in the space and what each vendor’s strengths and weaknesses are. One key point in the analysis is there is not one specific way to do attribution—each vendor approaches attribution in a ...
Continue reading Search Engine Land: Attribution- What It Is And Why It’s Important »
