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Based on our industry
expertise and customer feedback, ClearSaleing has built a calculator that
enables companies to understand the ramifications of unprofitable ad spend on
profitability.
Using your company inputs and historic results, you can estimate the dollar
amount spent on unprofitable online advertising. The calculator highlights the
benefit of eliminating this advertising, allocating the saved dollars to
profitable ad spend and leveraging the top and bottom line improvements from
this reinvestment. The end result is a projection of increased potential
profit.
If you want to better understand how to eliminate your waste and optimize your
online ad budget, then contact us today.
The following inputs are required: |
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Website Type: Select eTailer if you
complete sales online. Select Lead Gen if you use the Web to generate leads,
but complete sales offline. |
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Monthly Online Ad Spend:
Enter how much money you spend per month on online advertising, in $. |
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Monthly Sales from Online Ads: Enter
how many sales transactions you generate per month as a result of online
advertising.
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Closed Leads from Online Ads: Enter
how many leads you close per month as a result of online advertising.
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Average Cost Per Click (CPC): The average cost per click for
your online advertising, in $. |
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Average Product Gross Margin: The
average gross margin on your sales, as a percent. |
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Average Online Sale: The average
dollar value of an online sale, in $. |
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