We built our ad tracking and optimization solution on a data warehouse, so we can provide detailed information on customer behavior. The data warehouse also allows you to discover patterns and clusters in lead and sales data and predicts which products customers are likely to buy and recommends which products may make effective bundles. Customer Analytics can also assist with market basket analysis and dynamic offers (25% of our customers buy A when they purchase B). New, optimized offers can be fed back into PPC optimization in order to align site shopping content and PPC advertising with targeted campaigns and customized offers.