ClearSaleing’s advertising analytics platform helps travel-related businesses by using profit as a metric to pinpoint which combination of ads led to actual sales, as well as which ad series delivered lower-quality traffic that exhausted the ad budget without leading to purchases.

Map Custom Variables to Ads

Unlike standard web analytics packages that require exhaustive customization in order for retailers to get accurate results, ClearSaleing offers businesses in the travel and hospitality industries advanced analytics functionality right out-of-the-box. ClearSaleing’s technology also allows you to track the effect of custom travel industry variables specific to your business needs, like:

• Airport Code
• Trip Purpose
• Trip Destination City
• Trip Destination State
• Location Longitude
• Location Latitude
• Schedule Start Date
• Schedule End Date
• Average Daily Rate
• Product Category
• Product Subcategory

Make Smart Cross-Media Advertising Decisions

An ad may be striking, but does it convert? By providing you with access to granular, detailed information about profit, costs and orders, ClearSaleing helps you to develop insightful customer profiles that show which customers offer the most value and which customers are less profitable. This means you can more accurately predict future customer behavior, as well as making more informed decisions on allocating advertising dollars across a wide range of media.

Mine Data to Uncover True Business Intelligence

Are business travelers who fly into Miami more profitable than leisure travelers going to the same destination? What influence does the average daily rate have on a customer’s decision to search and ultimately book a reservation? ClearSaleing lets hospitality and travel businesses track and link customer variables back to the specific ads they saw, so you can determine precise Purchase Paths, which means you can influence their behavior in the future.