Travel marketing offers some of the most innovative, yet competitive online opportunities. Just as consumer travelers are looking for add-ons, deals and loyalty programs, travel marketers’ online advertising expenditus must be as closely scrutinized for their ability to deliver results. ClearSaleing aids travel and hospitality businesses in maximizing the value of existing advertising investments and creating a map to success for future campaigns.

ClearSaleing’s advertising analytics solution helps travel-related businesses by using profit as a metric to pinpoint which combination of ads led to actual sales, as well as which ad series delivered lower-quality traffic that exhausted the ad budget without leading to purchases.

Map Custom Variables to Ads

Unlike standard web analytics packages that require exhaustive customization in order for marketers to get accurate results, ClearSaleing offers businesses in the travel and hospitality industries advanced analytics that provides immediately actionable insights. ClearSaleing’s technology also allows you to track the effect of custom travel industry variables specific to your business needs, like:

• Airport Code
• Trip Purpose
• Trip Destination City
• Trip Destination State
• Location Longitude
• Location Latitude
• Schedule Start Date
• Schedule End Date
• Average Daily Rate
• Product Category
• Product Subcategory

Make Smart Cross-Media Advertising Decisions

An ad may be striking, but does it convert? By providing you with access to granular, detailed information about profit, costs and orders, ClearSaleing helps you develop insightful customer profiles of your most valuable and loyal customers as well as those who are less engaged with your brand. This means you can more accurately predict future customer behavior, as well as making more informed decisions on allocating advertising dollars across a wide range of media.

Mine Data to Uncover True Business Intelligence

Are business travelers who fly into Miami more profitable than leisure travelers going to the same destination? What influence does the average daily rate have on a customer’s decision to search and ultimately book a reservation? ClearSaleing lets hospitality and travel businesses track and link customer variables back to the specific ads they saw, so you can determine precise purchase paths, which means you can influence their behavior in the future.