| The Internet is revolutionizing the direct marketing
industry by fundamentally changing the way companies connect with their
customers. In order to effectively capture and maximize the new opportunities
presented by the Internet, direct marketers must be able to provide simple,
effective navigation for target prospects along 4 dimensions: (1) attract
prospects that match their target customer profile to their Web site or offline
lead capture mechanism (e.g. phone); (2) engage and move those prospects
through the online or offline conversion cycle; (3) trigger the buying action
converting those prospects into paying customers; and (4) be able to tie the
actual sale to the original online marketing initiative. |
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ClearSaleing provides personalized Internet marketing solutions to direct
marketers that bridge the chasm between their Internet lead generation and
sales tracking systems (CRM). ClearSaleing's solutions for direct marketers
draw from a comprehensive set of Internet marketing services that are
coordinated, tracked and optimized through our best-in-class Internet marketing
technology. Our technology is tightly integrated with the direct marketer's CRM
system, allowing us to track and optimize the true profit and ROI of each
Internet marketing campaign and source. |
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| The following is a list of ClearSaleing's
Internet marketing services that can be tailored and effectively integrated
with your own in-house capabilities as needed:
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Technology.
ClearSaleing's unique technology allows us to capture, track and optimize leads
generated from virtually any online marketing initiative (PPC, SEO,
Word-of-Mouth, email, banners, etc.). |
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CRM Integration. Our technology
integrates with virtually any CRM platform (Oracle, Salesforce, MSN), creating
the missing link between lead source/campaign/keyword and the actual sale. |
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Methodology. ClearSaleing's
proprietary management methodology provides a structured process to identify
profitable vs. unprofitable ads, eliminate waste, re-invest in profitable
sources and expand to other profitable sources. |
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