Any marketer who works to attract and retain customers online can profess that consumer behavior is constantly shifting. With the explosive growth of social media outlets, video advertising, and mobile marketing, brands are struggling to determine how to profitably add these new marketing channels to their strategy, without sacrificing their core online assets in search marketing, display advertising, email marketing, and more.

Enter Attribution Management.

If you are not familiar with this concept, you need to be. It is quickly becoming the accepted standard for analyzing your customers’ purchase paths, utilizing your data, and optimizing individual online channels for the most cost savings and best customer experience.

Continue reading the full article at  DestinationCRM.com

As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Smith to discuss his company, his views on the space, and the state of ClearSaleing today.

AdExchanger.com: What would you say has changed at ClearSaleing since you were acquired by eBay?

RS: There’s an after‑transition effect. For example, Adam Goldberg has left ClearSaleing and is off with his next entrepreneurial opportunity. We’re going through that normal transition that you do. The good news is that with Ebay’s GSI acquisition in January, we have been able to maintain our  autonomy and move forward with our current business plan. We also get access to the GSI customer base as well as some of the cool things that eBay is doing. Finally, eBay will be a customer of ours and we’ll be working with them on some of their strategic initiatives.

Continue reading the full article at AdExhanger.com

COLUMBUS, Ohio, November 10, 2011 – ClearSaleing, an industry leading advertising analytics and attribution platform today announced the launch of ClearSaleing (CS) Barometer™, an advanced analytics solution that enables marketers to measure performance more precisely than ever before. CS Barometer provides deeper and more accurate insight into consumer behavior and the social and economic factors that affect their buying habits, giving marketers the ability to measure performance and react swifter relative to their competitors and other outside influences.

“CS Barometer combines innovative analytics and modeling technologies with hundreds of social and economic indices, allowing marketers to detect and respond fast to fluctuations in their digital marketing performance,” said ClearSaleing president Randy Smith.  “CS Barometer is the first solution to eliminate the complexities and barriers of measuring market and economic influences and empowers marketers with precise insight and confidence to create more targeted and strategic campaigns.”

CS Barometer also provides marketers information around their advertising marketing programs through access to online and offline key performance indicators, including economic information, unemployment rates, housing starts, consumer confidence, and other areas.  Available data includes:

• Economic Indices: Marketers can better understand how economic factors influence marketing success such as how consumer confidence may impact retail marketing tactics to how housing starts influence digital marketing efforts of household goods brands. Specific indices include: quarterly real gross domestic product (GDP), weekly M2 (Money Supply), monthly consumer price index (CPI), monthly producer price index (PPI), monthly consumer confidence index, monthly unemployment rate, monthly retail sales, monthly housing starts, monthly manufacturing and trade inventories and sales, Standard & Poor’s 500 stock index (S&P 500) and others.

• Social Indices: Monitors stats such as Facebook likes and Twitter mentions and enables advertisers to track social buzz as part of their integrated marketing campaign.

• Vertical Indices: Uniquely created for business, finance, services, retail apparel, and retail verticals, these indices are available with pre-populated, channel-specific data for easy search and display of critical metrics.

For more information about ClearSaleing’s advertising analytics and attribution technology, please go to www.ClearSaleing.com.

About ClearSaleing

ClearSaleing is an industry-leading advertising analytics and attribution platform. ClearSaleing enables innovative advertisers to increase sales volume and overall media mix profitability across their complex mix of advertising investments. The ClearSaleing platform and related services allow innovative clients such as American Greetings, Rosetta, Range Online Media and Nationwide Insurance to achieve true transparency across their marketing mix performance and to understand which marketing channels are most influential to profit, engagement, and overall return on investment. The company was founded in 2006 and is headquartered in Columbus, Ohio. ClearSaleing is a wholly-owned subsidiary of GSI Commerce. GSI Commerce is an eBay Inc. (Nasdaq: EBAY) company.

By: Juan Martinez

Randy Smith, president of analytics company ClearSaleing, discusses the GSI Commerce and eBay acquisitions and what his company can do to help clients drive customer loyalty.

Direct Marketing News (DMN): It’s been about 10 months since ClearSaleing was acquired by GSI Commerce and about seven months since GSI was acquired by eBay. How has your company changed in that time?

Randy Smith (ClearSaleing): As with any acquisition you go through some integration which was pretty standard. It was easy and straightforward. The real benefits were access to additional customer bases. EBay ironically was always one of our premier target prospects.  Now we can help them with their own massive digital marketing initiatives. We are clearly looking to invest in our platform and make sure we’re able to help advertisers optimize digital media spend. We’ve been able to surpass the 200 advertisers mark and it’s been an exciting year.

Continue reading the full article at DMNews.com

Forrester Consulting, Total Economic Impact Report

Senior Marketing Manager, Customer Acquisition (Retailer)

Sally Babcock, SVP/General Manager, American Greetings Interactive

Forrester Consulting, Interactive Attribution Wave

Forrester Research – ClearSaleing Total Economic Impact

Chris Cotton, Director-Internet Marketing, Nationwide Insurance