COLUMBUS, Ohio, May 3, 2012 – ClearSaleing, an industry leading advertising analytics and attribution platform, today announced it has been cited as a Leader in the recently released report, “The Forrester Wave™: Interactive Attribution Vendors, Q2 2012”.

In the Interactive Attribution Wave, ClearSaleing’s high scores include:

• In the current offerings evaluation, ClearSaleing was among the top 3 scores overall, with its highest scores in the category for quality of methodology, service and support, implementation and use, and reporting and analysis.
• ClearSaleing scored second highest in the strategy evaluation and received the highest scores possible for corporate focus and strength of management team. ClearSaleing, along with one other vendor, also received the highest marks for product strategy.

Forrester stated the following:

• “A veteran in the attribution category, ClearSaleing was a Leader in our prior evaluation and hung on to Leader status in this Forrester Wave.”
• “It equips interactive marketers with a comprehensive attribution offering that features a wide range of pre-existing partner integrations.”
• “With a history of long-tenured client relationships in the retail vertical, today its client roster spans multiple industries, and it also supports more than a dozen agency relationships.”

ClearSaleing was also named a Strong Performer for cross-channel attribution: “The Forrester Wave™: Cross-Channel Attribution Providers, Q2 2012”. The report stated:

• “ClearSaleing is a force to be reckoned with.”
• “ClearSaleing’s expertise and longevity in this space makes it a viable strong performer.”

“We are honored to be recognized and ranked by Forrester as a Leader in the interactive attribution and Strong Performer in the cross-channel attribution reports,” said Daniel Bates, executive vice president of client solutions for ClearSaleing. “We consider Forrester’s recognition a validation of the power of attribution management and our ability to help marketers effectively and efficiently utilize their data, analyze purchase paths and optimize individual online channels for the best possible experience for their customers.”

Methodology
For the Interactive Attribution Wave™, vendors were required by Forrester to demonstrate momentum in the market by having at least $1 million in attribution-generated revenues in 2011 or a minimum of 15 current attribution management clients. At least 50 percent of clients were required to be using the attribution solution to process online display, search marketing interactions, and other digital channels as well.

The Cross-Channel Attribution Wave™ required vendors to provide attribution services to at least 10 clients that focus on both digital and offline attribution services.

View The Forrester Wave™: Interactive Attribution Report.

About ClearSaleing

ClearSaleing is an industry-leading advertising analytics and attribution platform. ClearSaleing enables innovative advertisers to increase sales volume and overall media mix profitability across their complex mix of advertising investments. The ClearSaleing platform and related services allow innovative clients such as American Greetings, Rosetta, iProspect and Nationwide Insurance to achieve true transparency across their marketing mix performance and to understand which marketing channels are most influential to profit, engagement, and overall return on investment. The company was founded in 2006 and is headquartered in Columbus, Ohio. ClearSaleing is a wholly-owned subsidiary of GSI Commerce. GSI Commerce is an eBay Inc. (Nasdaq: EBAY) company.

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COLUMBUS, Ohio (Feb. 9, 2012) – ClearSaleing, an industry leading advertising analytics and attribution platform, today released “A Guide to Market Leadership in 2012: A ClearSaleing Online Advertising Study.”  The report draws from ClearSaleing’s attribution analysis of more than 56 billion ad impressions and $13 billion in resulting revenue, to identify the trends and truths that will most highly impact digital marketing in 2012.  The report turns conventional wisdom on its head when it comes to the influence of social media, display advertising and paid search, and suggests that marketers should challenge their assumptions as they allocate their 2012 spend.

Key Findings

ClearSaleing’s online advertising study shows overwhelming support for social media and display’s ability to create and enhance consumer intent, and impact conversion quality.

• Social and Display Drive More Revenue: The presence of social media in a Purchase Path drives higher value orders, in terms of revenue per order ($280), than natural search and paid search combined ($230.07), although it is not the highest traffic channel. When display is included in a conversion path, the average revenue per order increases to more than $206, almost 65 percent more revenue than the overall average order size of $135.37.
• Social Media Drives High Quality Conversions: Social media is proving to be a core channel for driving intent. When social media was presented in a Purchase Path, the social media click accounted for $5.24 in revenue, a 20 percent increase from paid search ($4.38) and an 84 percent gain from natural search.
• All Display Is Not Created Equal: Premium publishers stand out from the online display pack as a means to create new customer relationships or invigorate dormant customer relationships. Premium publishers showed twice the ability of ad networks, and four times the ability of Demand Side Platforms (DSPs), to introduce and start new customer conversations. Roughly 8.4 percent of all premium publisher advertising interactions were the beginning of new Purchase Paths versus 3.62 percent for ad networks and 1.58 percent for DSPs.
• Paid & Natural Search Perform Even Better Than You Think: Paid search showed an 8.80 percent order lift (as compared to last ad analysis), while natural search had a 10.91 percent boost.  Despite an overall devaluation of affiliate marketing under an attribution lens (6.41 percent), quality affiliate networks who focus on creating incremental traffic and revenue for advertisers see substantive performance lifts, as well.

“As we analyze shifting consumer searching and shopping behavior, it is clear that 2012 brings great change and opportunity for online marketers. Whether driving subscriptions, creating memberships or selling goods online, all marketers will face a new reality this year. Those who understand their customers’ journeys to a transaction and who embrace clarity in their metrics and innovation in their channel mix, will find themselves at the head of the pack,” said Randy Smith, ClearSaleing President.

Methodology

Advertisers utilizing the ClearSaleing platform were analyzed across multiple verticals, including retail, luxury retail, travel, healthcare, education and financial services, between January 1, 2010 and August 31, 2011.  More than 56 billion impressions, 2.7 billion clicks and $13 billion in revenue tracked through the ClearSaleing system were studied, as well as online marketing channels including display advertising, social media, paid search, natural search, email marketing, affiliates, comparison shopping engines, and others.

Additional Resources

• “A Guide to Market Leadership in 2012: A ClearSaleing Online Advertising Study” is available for free download.
• Follow ClearSaleing on Twitter and join ClearSaleing on Facebook.

About ClearSaleing

ClearSaleing is an industry-leading advertising analytics and attribution platform. ClearSaleing enables innovative advertisers to increase sales volume and overall media mix profitability across their complex mix of advertising investments. The ClearSaleing platform and related services allow innovative clients such as American Greetings, Rosetta, iProspect and Nationwide Insurance to achieve true transparency across their marketing mix performance and to understand which marketing channels are most influential to profit, engagement, and overall return on investment. The company was founded in 2006 and is headquartered in Columbus, Ohio. ClearSaleing is a wholly-owned subsidiary of GSI Commerce. GSI Commerce is an eBay Inc. (Nasdaq: EBAY) company.

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Any marketer who works to attract and retain customers online can profess that consumer behavior is constantly shifting. With the explosive growth of social media outlets, video advertising, and mobile marketing, brands are struggling to determine how to profitably add these new marketing channels to their strategy, without sacrificing their core online assets in search marketing, display advertising, email marketing, and more.

Enter Attribution Management.

If you are not familiar with this concept, you need to be. It is quickly becoming the accepted standard for analyzing your customers’ purchase paths, utilizing your data, and optimizing individual online channels for the most cost savings and best customer experience.

Continue reading the full article at  DestinationCRM.com

As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Smith to discuss his company, his views on the space, and the state of ClearSaleing today.

AdExchanger.com: What would you say has changed at ClearSaleing since you were acquired by eBay?

RS: There’s an after‑transition effect. For example, Adam Goldberg has left ClearSaleing and is off with his next entrepreneurial opportunity. We’re going through that normal transition that you do. The good news is that with Ebay’s GSI acquisition in January, we have been able to maintain our  autonomy and move forward with our current business plan. We also get access to the GSI customer base as well as some of the cool things that eBay is doing. Finally, eBay will be a customer of ours and we’ll be working with them on some of their strategic initiatives.

Continue reading the full article at AdExhanger.com

COLUMBUS, Ohio, November 10, 2011 – ClearSaleing, an industry leading advertising analytics and attribution platform today announced the launch of ClearSaleing (CS) Barometer™, an advanced analytics solution that enables marketers to measure performance more precisely than ever before. CS Barometer provides deeper and more accurate insight into consumer behavior and the social and economic factors that affect their buying habits, giving marketers the ability to measure performance and react swifter relative to their competitors and other outside influences.

“CS Barometer combines innovative analytics and modeling technologies with hundreds of social and economic indices, allowing marketers to detect and respond fast to fluctuations in their digital marketing performance,” said ClearSaleing president Randy Smith.  “CS Barometer is the first solution to eliminate the complexities and barriers of measuring market and economic influences and empowers marketers with precise insight and confidence to create more targeted and strategic campaigns.”

CS Barometer also provides marketers information around their advertising marketing programs through access to online and offline key performance indicators, including economic information, unemployment rates, housing starts, consumer confidence, and other areas.  Available data includes:

• Economic Indices: Marketers can better understand how economic factors influence marketing success such as how consumer confidence may impact retail marketing tactics to how housing starts influence digital marketing efforts of household goods brands. Specific indices include: quarterly real gross domestic product (GDP), weekly M2 (Money Supply), monthly consumer price index (CPI), monthly producer price index (PPI), monthly consumer confidence index, monthly unemployment rate, monthly retail sales, monthly housing starts, monthly manufacturing and trade inventories and sales, Standard & Poor’s 500 stock index (S&P 500) and others.

• Social Indices: Monitors stats such as Facebook likes and Twitter mentions and enables advertisers to track social buzz as part of their integrated marketing campaign.

• Vertical Indices: Uniquely created for business, finance, services, retail apparel, and retail verticals, these indices are available with pre-populated, channel-specific data for easy search and display of critical metrics.

For more information about ClearSaleing’s advertising analytics and attribution technology, please go to www.ClearSaleing.com.

About ClearSaleing

ClearSaleing is an industry-leading advertising analytics and attribution platform. ClearSaleing enables innovative advertisers to increase sales volume and overall media mix profitability across their complex mix of advertising investments. The ClearSaleing platform and related services allow innovative clients such as American Greetings, Rosetta, Range Online Media and Nationwide Insurance to achieve true transparency across their marketing mix performance and to understand which marketing channels are most influential to profit, engagement, and overall return on investment. The company was founded in 2006 and is headquartered in Columbus, Ohio. ClearSaleing is a wholly-owned subsidiary of GSI Commerce. GSI Commerce is an eBay Inc. (Nasdaq: EBAY) company.

By: Juan Martinez

Randy Smith, president of analytics company ClearSaleing, discusses the GSI Commerce and eBay acquisitions and what his company can do to help clients drive customer loyalty.

Direct Marketing News (DMN): It’s been about 10 months since ClearSaleing was acquired by GSI Commerce and about seven months since GSI was acquired by eBay. How has your company changed in that time?

Randy Smith (ClearSaleing): As with any acquisition you go through some integration which was pretty standard. It was easy and straightforward. The real benefits were access to additional customer bases. EBay ironically was always one of our premier target prospects.  Now we can help them with their own massive digital marketing initiatives. We are clearly looking to invest in our platform and make sure we’re able to help advertisers optimize digital media spend. We’ve been able to surpass the 200 advertisers mark and it’s been an exciting year.

Continue reading the full article at DMNews.com

Forrester Consulting, Total Economic Impact Report

Senior Marketing Manager, Customer Acquisition (Retailer)

Sally Babcock, SVP/General Manager, American Greetings Interactive