 |
| Each Comparison Shopping Engine (CSE's) has its own
file format that you must adhere to, making it difficult and costly to work
with multiple CSE's. The primary value proposition of any feed management
company is that you only need to create one feed, and they will manage the
creation and distribution of the multiple feeds to the CSE. However, there are
many other tasks that must be completed to setup your feeds, and the low-end
feed management companies do not provide all the services you need to get your
feeds up and running properly. You need to find a provider with a full service
solution that assures you will be up and running with minimal effort on your
part in a predictable period of time. |
|
ClearSaleing provides the following
feed management services:
|
»
|
File Registration with Each CSE. We
manage the entire file registration process for each CSE.
|
|
»
|
Daily Feed Result
Reporting. We consolidate all CSE information into one, easy to
understand dashboard, allowing for the optimization of your advertising
spending across CSE's and other online advertising sources. |
|
»
|
Product Categorization. We map your
categories to the categories used by each shopping engine. |
|
|
|
»
|
Feed Filtering and Optimization by
CSE. We track the conversion rates for each engine and filter your
feeds according to pre-established parameters for product price, category and
particular CSE. We also constantly monitor your Profit on Investment (POI) for
each product on each CSE so we can effectively manage your feeds and filter out
the underperforming products. |
|
»
|
Creation of the Product Extract from Your
Database. We ensure that your feeds are being sent to CSE's in the
optimal format, eliminating typical problems such as multiple rows for the same
product code, inconsistent usage of product attributes and attributes that say
one thing but mean another. |
|
|
| |
»
|
Technology. ClearSaleing
provides a full solution for your CSE's. You no longer need to install
conversion tracking code for each shopping engine. In fact, if you are already
using ClearSaleing's Profit Tracking technology, there is nothing else to
install on your Web site to track your CSE traffic and conversions. |
|
»
|
Process. ClearSaleing has a standard
process for implementing your CSE's. This ensures that your feeds are setup in
a predictable period of time. |
|
»
|
Optimization. ClearSaleing can
automatically eliminate underperforming products from your CSE's and identify
products that may benefit from increased bids. |
|
|
|
|
|
|
|
|