| ClearSaleing’s online advertising
portfolio management approach is analogous to the enterprise
buying approach of traditional media, but with the distinct
advantage of being able to track the true ROI of the investment
in each ad source.
The ClearSaleing Portfolio Optimizer is based on sophisticated,
goals-based modeling for new and existing campaigns, enabling
companies to quickly identify advertising strategies with
the most profit (ROI) potential and recommending improvement
opportunities both within and across campaigns. Users are
able to enter information related to each campaign, including
parameters, forecasts and goals. The system will then recommend
improvement opportunities within and across campaigns.
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